Furniture store marketing ideas | SPRAVA agency | Marketing ideas for furniture company

Setting clear and achievable goals for promotion;
website audit;
competitors and target audience research;
strategy development, step-by-step work plan;
semantic core collection and clustering keywords;
on-page SEO - filling the website with optimized content and technical works aimed at improving the resource for search robots;

structure development and usability;
improving commercial ranking factors;
off-page SEO - publishing of valuable materials on third-party resources;
online furniture store local promotion;
reporting on performed tasks and achieved goals.

In e-commerce, SEO promotion can bring up to 60% of all traffic to the website if the domain is more than one year old. At the same time, you do not need to pay to attract «warm» clients to the target pages. On the other hand, furniture sale is a highly competitive niche. Taking a leadership position and bypassing the significant players in the search rankings is challenging but entirely feasible. The most important thing is to have patience and the support of strong specialists.

Sprava Agency is a team of aces in search promotion with a portfolio of successful cases. We will develop an effective strategy and do everything necessary to make your site rise in SERP, attract the target audience, and ensure traffic, sales growth, and profit.

Comprehensive approach
Furniture store promotion is not just moving to Google’s top ranking by keywords and phrases. We create an adaptive version, improve site design, provide domain connection and hosting services and implement CMS that meets the requirements of the search engine.
Individual strategy
Promoting a furniture shop, private master, and large salon can not be the same. When optimizing the site, we implement ready-made effective solutions while considering the region, the scale of the business, and the range and features of products.

White SEO methods
We use SEO promotion methods only authorized by search engines. This approach gives slow results but minimizes the likelihood of getting penalties from the search engine and increases the reputation of the web resource and seller.
Personal manager
During the cooperation, each project has a manager who communicates between the client and the performers. You can always contact him with questions and wishes related to SEO promotion and website improvement.

Regardless of the main goal, SEO promotion will help to:

improve website and pages' position in Google's organic ranking;
increase the visibility to interested users;
increase outreach to target audiences;
increase traffic flow to the site;
ensure a continuous flow of potential buyers and sales growth;
increase brand awareness;
save significant advertising budget.

SEO is a reliable promotion tool, working in the distant future. Investment in basic promotion with a competent approach will pay off and help the store receive a stable future profit.

220

sites on promotion

162

sites developed

contextual advertising projects

23368

queries in the TOP

How can SEO promotion help the furniture store?

The primary purpose of the SEO promotion of furniture websites is to present products to the audience already looking for a specific product. Moving a website to the top ranking leads to increased target conversion traffic, as users rarely visit the second page of Google’s search results.

SEO works on brand recognition and plays an essential role in the conversion chain. Increased traffic leads to increased sales. The customer may get interested in the online offer, visit the offline furniture salon, and purchase after viewing the goods.

What is an SEO audit, and for what is it needed?

SEO audit is a mandatory stage of the complex promotion. Detailed analysis of the web resource before the start of the promotion allows for determining its current state, identifying errors that prevent the pages from getting top-ranked, outlining ways for their correction, and setting achievable KPIs.

What does the SEO promotion price include?

The price of the search promotion usually includes the following:

site audit;
semantic core collection;
on-page and off-page SEO;
improvement of usability and commercial ranking factors.

We discuss the scope of work and rates at the start and fix them in the contract. According to the agreement, we can provide additional services: design, site structure development, Google Ads, connection to call-tracking, etc., etc.

Is there enough basic SEO for a furniture store made once?

Furniture is a dynamic business direction. You must periodically adjust the website and conduct the off-page promotion to avoid ranking down. Maintaining a high position in Google and its further development is cheaper than basic work.

How do you start promotion?

If you know exactly that your store needs SEO promotion but need help deciding on the priority of the work, contact specialists. For advice on SEO for a new or existing resource, don't hesitate to get in touch with the manager of Sprava by phone, live chat, or any available messenger.

The complete cycle of quality SEO for furniture stores