Our client is an international company, Grace Consulting Company, registered in Odessa, has an office in Poznan (Poland), and specializes in employing drivers of different categories in European countries.
The organization provides Ukrainians and citizens of other countries with a full range of services:
- Employer search;
- Execution of the labor contract;
- Providing advice and qualified assistance in obtaining visas, chip cards, and code 95 for Poland and Lithuania;
- Provision of legal support during the period of the agreement validity.
At the time of reaching out to our digital agency, the client already had a profile on social networks. The company independently launched targeted advertising on Facebook and placed ads in different groups. However, there were few responses from this social network, and there were no responses from Instagram.
The most significant difficulty in promoting recruitment services and any other consulting business is the need to work on objections and doubts of the audience as to the reliability of the company, convenience, and overall practicality of cooperation. The concerns of potential customers are mainly related to the negative experience of the past and uncertainty in the successful solution of the problem. It is the main reason for the absence or a small number of requests.
The main client’s goal was to attract a target audience and receive requests from social networks via Direct or a feedback form. Our task was to set up targeted advertising on Facebook and Instagram. Having audited profiles, we have further suggested the client fill in accounts with the latest information, emphasize the company’s advantages and add reviews to inspire confidence in their audience.
