No magic - just our painstaking joint work on the site
![](/storage/images/new/case/01.jpg)
![](/storage/images/new/case/02.jpg)
in the B2B sphere and offer not only goods, but also advice
on the operation and repair of goods.
At the start of work (August 2017)
It is interesting that initially the customer thought that he was doing well, the site was in order and he
did not need promotion. But our audit showed that there are still many unused tools and features that can be
useful and even more conversions and pluses to karma from grateful buyers
We started by editing the product card, since this is the first thing that the buyer is interested in.
BEFORE the work, the product card was uninformative. Yes, in general, there were no separate cards as such: there were previews in the general list of goods - with a photo, a brief description, a price and a “Buy” button.
Why is it so IMPORTANT that each product has a separate page with its own URL? Read below.
Now there are plans to add guarantees, delivery and payment terms to the product card.
We've added details:
After product cards, we started to eliminate those moments that search engines don’t “like” very much (which, accordingly, hinders the growth of positions), and also makes the site not very convenient for buyers.
Problem.. We noticed that there is only one contact on the site for feedback - in Viber. Therefore, they suggested adding buttons, the so-called CTA (call to action - calling for action): “Get a consultation”, etc., which will attract attention and, in addition, give users an alternative way of communication. And that means an increase in the number of applications.
The customer explained that only one employee from the state can give comprehensive professional advice on the selection, maintenance and repair of coffee machines. Therefore, additional contacts are not displayed on purpose on the site - one employee cannot cope with a large volume of calls.
But in fact, what is it? Minus sales and drawdowns in lead generation.
Solution option. Record employee consultations on video (e.g. model/brand/manufacturer, area of the outlet for which this coffee machine is suitable, features of its functionality and maintenance, differences from other brands, advantages/disadvantages, spare parts and repairs ...) and post these videos as on the YouTube channel (just don't forget to write the necessary tags when publishing - then the search engines will include your videos in the results!), and on the blog (here it is important to optimize the "leader" to the article)
The benefit will be double: your company's employees will also be able to watch the videos and, accordingly, learn from them to advise clients at the right level. And for potential buyers, such videos will demonstrate your expertise and provide real benefits - you must admit, this is inviting.
If you're a service provider, take advantage of this content marketing technique.
When collecting and clustering the semantic core, as usual, we start from what goods and services are in priority. With the help of Google tools (search hints and Google Trends), we picked up some of the queries. In addition, we analyzed the issuance of competitors (another source of information that should not be neglected!). Additionally, we took several groups of goods: milk jugs, temperas, accessories for coffee machines.
Regularly review the semantic core for relevance! And by all means - all requests must correspond to reality: if we DO NOT sell the “N” brand coffee machine, then it should not be in the requests for which we optimize the site
We started promotion (August 2017) with 21% of requests in the TOP-10, now (May 2021) - 73%.
For 5 months of work - + 135% of organic users
The customer's sales peak in autumn. Therefore, in autumn, demand increases and, accordingly, attendance. But with systematic work, growth, of course, will be in the “off-season”.
The result, as they say, is "on the face", more precisely, on the account in Google Analytics :)
The blog appeared on the site on the recommendation of our SEO specialists. In fact, this is a really good way to attract additional traffic to the site (for information requests), as well as increase the loyalty of your audience. Provided, of course, that the texts are really useful! Also interesting and well written.
The topics of the articles were considered together with the customers, the copywriter wrote according to the terms of reference of our SEO specialist.
For clarity, we have drawn up the most important indicators in the table:
January-July 2017 (BEFORE work starts) | August-December 2017 (4 months of work) | 2018 | 2019 | 2020 | |
Traffic | 7 323 | 16 876 (+56,6%) | 28 651 (+41%) | 35 119 (+18%) | 52 397 (+32,9%) |
Google Search (normal search) | 5 744 | 13 467 (+57%) | 23 203 (+42%) | 30 435 (+23,8%) | 45 494 (+33%) |
Conversions | - | 70 (before the work, the goals were not set, so this is the starting point) | 362 orders through the site's shopping cart 13 applications from the feedback form |
867 orders through the site's shopping cart (+58.3%) 18 applications from the feedback form At the end of 2018, Google Analytics introduced the ability to set goals for clicks on phone numbers: 124 clicks on number 095 105 - to 068 |
1323 orders from the site's shopping cart 9 applications from the feedback form 203 clicks on 095 169 to 068 |
In May 2021, the customer’s website is in the TOP-10 search results in Ukraine for 73% of requests, for some it is in first place in Google.
Findings. The main task from the customer for us, was to increase sales. We received the first results after the product cards were improved and technical issues were corrected. Conversions also increased with the growth of positions. It is also important that we managed to move to the stage of such trust, when the customer positively accepted our proposals and implemented them in the work. It is important! Thanks to this, we are going with stable growth: traffic grows by an average of 30% every year. This figure suits the customer - they are physically unable to process more orders.
P.S.: Before the start of work, the customer was sure that they had squeezed the maximum out of their site and it could not be better...
If you are also sure that your site works for 5+, order an audit and we will show that it can do more!
We care about improving your sales :)