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Local search engine marketing to attract audience from a specific region

About 50% of Google’s user queries are focused on a specific city, area, or exact location of service delivery or sales. People often turn to a search engine with formulations containing words “near”, “nearest”, “in my area”. This formulation shows local companies in search results. For regional businesses, local search optimization is an excellent opportunity to attract customers from the Internet. That's why you can apply to the local SEO company.

Sprava’s local SEO services will help entrepreneurs and small companies to compete effectively with large market players. A good strategy will ensure success with adequate investment and a relatively short time.

Google My Business sign up;
Profile SEO for ranking in local search;
Reviews research, reputation enhancement (SERM);
Placing information about a commercial entity on Google Maps;
Content and “title” and “description” metatags optimization for local queries containing the city, district, street or word “near”, “in my area”, etc.;

Creation of local landing pages (for businesses operating in different regions);
Addition of LocalBusiness schema markup on the homepage and in contacts;
Publication of company info in local online catalogs and directories;
Voice search optimization;
Increasing the number of backlinks.

For successful local SEO services, it is crucial to specify the physical address of the store, office or salon, warehouse, pickup points, etc., in the contact information.

According to Google, 76% of users who search for a product or service in their region visit the outlet within 24 hours. Of these, 28% make a purchase or order. Businesses that do not engage in local promotion lose a significant share of traffic and thus lose profit.

The main task of Local SEO solutions is to make the company visible on all platforms. Maximum online presence helps to ensure the flow of customers interested in the product, even in a highly competitive niche. Our specialists will help you to build an effective strategy for local search engine marketing and achievement of high ranking in SERP.

Wide variety of business niches
Our agency has been promoting sites of different business niches for over 20 years. We develop the strategy considering the characteristics of the business direction, competitors’ research, and target audience interests.
Successful cases
We have a positive experience promoting resources online from scratch and significantly improving websites with low traffic and conversion.

Promotion abroad
We work not only with Ukrainian but also with foreign companies. Our specialists successfully promote projects from Europe and the USA.
Comprehensive approach
With focusing on local promotion, we also consider general optimization issues. Our local SEO experts work on usability and create a clear resource structure and a layout for the adaptive version, fill the site with optimized quality content and fix technical bugs.

After Local SEO works, the company info appears in Local Pack, which is located with the map above the results on Google (when entering the relevant keywords). This block is displayed regardless of the search geography.

Due to local search optimization:

The resource ranking by geo-referenced keywords increases;
The company becomes “visible” for users who are nearby and are looking for specific products or services;
Site traffic and the number of requests increases.

Local SEO services makes it possible to increase traffic on long-tail keywords, develop a brand, bring conversions to a qualitatively new level, and compete successfully with market leaders.

220

sites on promotion

162

sites developed

contextual advertising projects

23368

queries in the TOP

SEO

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How to find the most converting service among plenty of others, and, therefore, provide a record number of requests

Customer is a law firm providing legal and lawyer services for individuals in terms of criminal, family, administrative, residential, civil, military, and migration law.

Ukraine

CVR increase: x3

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Suppose you have long been engaged in the search promotion of sites. In that case, you probably know that the opinion of SEO professionals and UX designers regarding filling pages of categories may not coincide.

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In the previous article, we explained how you could increase the snippet’s CTR and thereby increase traffic to the site.

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Which companies need local SEO experts?

Small and medium-sized businesses usually want to order local search optimization services in our agency.

Local SEO marketing company is crucial for:

beauty salons, hairdresser;
fitness centers;
car service;
cafes, restaurants;
hotels, recreation centers;
private kindergartens and schools;
medical institutions, veterinary clinics;
bike, skiing and snowboarding, tourist equipment rental;
pawnshops;
shops;
entertainment sphere;
workshops that offer repair of gadgets, clothing, shoes;
dry cleaners.

Large companies promote their branches and representative offices through local SEO.

What factors influence the local search engine marketing results in a particular region?

When ranking keywords, the search engine takes into account the user's current location, the distance to the office, and audience’s search intents. The results are also influenced by company information in Google My Business, its rating and reviews, and the number mentionings in the network.

Do online stores need local SEO services?

Local SEO solutions is not necessary if shops do only online sales and send goods via delivery services. However, if the business has an offline store, pickup points, address delivery, in this case, local promotion is quite feasible.

How to increase the efficiency of local SEO marketing company?

The inclusion of words pointing to the city, district, district or even street (e.g. “repair of phones Kiev Obolon”) in the semantic core, will help to raise ranking in search results. You can use keywords with words-clarifications (“pizzeria near”). Voice Search is the recent years’ trend among young people. This trend is worth considering if your product is aimed at the appropriate audience.

How much does the local seo solutions in your agency cost?

Local SEO pricing is calculated individually, taking into account the niche, competition, the current state of the site and other factors. For consultation and clarification of the cooperation details, contact the manager of Sprava Agency by phone at +380 (67) 653-72-39 or leave a request for a callback by entering your contacts in the online form on the website.

We are happy to answer your call from 10-00 to 18-00 on weekdays

CONNECT WITH US

+38(067) 653-72-39
info@spravadigital.com

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Works aimed at improving ranking of the company’s site in the local SEO solutions include:

Local search engine marketing

Advantages of ordering local SEO services from Sprava Agency

SPRAVA local SEO marketing company and our results