Сase study: How we quadrupled organic traffic and doubled applications for IISC language courses in just one year

Сase

IISC

Germany

Education

2022

Promoting educational products, especially language schools, is a tough and competitive game. It requires a well-rounded approach and the use of multiple channels.

At Sprava Agency, we specialize in search engine optimization (SEO), which is a long-term strategy that brings in free conversion traffic and boosts brand recognition. But success in SEO isn't a one-size-fits-all — it demands attention to detail and expertise. Here’s a look at how we transformed SEO for a language course provider in Germany.

The International Institute of Studies and Cooperation (IISC) offers both online and offline German language courses from A1 to C1 levels. With branches in Berlin and Braunschweig, they’ve been in the game since 2016 and became a certified TELC examination center in 2019. IISC also provides professional consultations, tutoring services, and prep courses for foreign students aiming to enter colleges.

With a team of over 15 staff members, including managers and certified teachers with more than a decade of experience, IISC has taught 1,200 students. Impressively, 95% of their students pass their exams.

SEO

Before working with us, IISC relied on word-of-mouth, contextual advertising, and social media marketing (SMM) to attract clients. Their new goal was to broaden their target audience and increase the number of online orders.

Exams for confirming knowledge levels (TELC certificate for college admission and employment);
Online and offline German language courses (A1 to C1 levels).

We also decided to enhance the website with elements that build trust with prospective students.

diving deep into the niche, studying the target audience and competitors;
conducting a thorough website audit to identify strengths and weaknesses;
collecting a semantic core covering the company’s main activities;
optimizing existing pages with additional text and new sections;
fixing technical errors that hindered Google promotion;
adding new landing pages;
improving usability by adding blocks highlighting advantages, certificates, teacher info, student photos, and educational events.

Our team also focused on link building and launched a blog with useful info for those learning German and prepping for the TELC test.

The Results: Doubling Conversions

Increase in conversions by almost 2 times.

In one year, we increased organic traffic from 567 to 2,357 visitors per month (as of March 2024). Google Analytics shows that conversions have doubled. Additionally, our priority keyword rankings have significantly improved.” — Mariya Pavlyuchenko, Project Manager.

Project Manager
Sprava Agency

The IISC website is the first foreign project I’ve worked on, and its SEO promotion is fascinating in terms of future potential. I believe our success came from the client’s active involvement and feedback. Moving forward, we’ll create new entry points like informational traffic and additional services to reach an even wider audience and attract more potential clients.

SEO Specialist
Sprava Agency

Collaborating with Sprava Agency has significantly boosted the site’s traffic and conversions. Communication with the agency was simple and transparent, tasks were executed clearly, and the teamwork was cohesive. The specialists listened to our suggestions and offered effective, creative ideas. The project’s success lies in the effective interaction between the IISC and Sprava Agency teams.

Office Manager at IISC
Sprava Agency

Working with Sprava Agency has multiplied our traffic and conversions. The clear and transparent communication, precise task execution, and teamwork were commendable. The specialists were attentive to our needs and offered creative solutions. The project’s success is a testament to the effective collaboration between IISC and Sprava Agency

If you’re in a competitive niche and want to dominate search rankings and boost organic traffic, reach out to Sprava Agency. Our experts will thoroughly analyze your project, identify its unique aspects, and craft an effective SEO strategy to attract more potential clients and achieve your desired results.

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