SEO Services
No magic - just our painstaking joint work on the site
Pay-per-click (PPC) advertising is one of the fastest and most effective ways to attract new clients to a website
Users searching for products or services on Google often click on ads at the top of the search results and place orders.
However, for this strategy to work, it is crucial to select the right keywords, set up, and optimize ad campaigns. Equally important is managing bids effectively to generate leads while minimizing budget spend. The team at Sprava Agency successfully built a steady stream of inquiries for a Canadian moving company that offers services in Victoria. Here’s how we achieved this, the challenges we faced, and the results we delivered.
Paramount Moving – A Moving Company in Victoria
Our client provides transportation services across Canada, offering packing and shipping services. Key service areas include:
- Residential and commercial relocations;
- Long-distance transportation of furniture, appliances, and other items;
- Professional assistance with senior citizen relocations.
The company's head office is in Calgary, with a separate case study dedicated to that region’s promotion. This case study focuses on Google Ads promotion of services in Victoria.
The client aimed to increase inquiries and boost brand recognition for Paramount Moving in Victoria through their website. Our key tasks were to increase the overall volume of inquiries and optimize Google Ads costs.
What We Did to Attract Clients Using PPC Advertising
We started working on promoting the moving services in Victoria in March 2024
Throughout the project, the dynamics were quite volatile. Scaling the campaigns was challenging due to high competition in the region, leading to higher costs for targeted traffic. We faced significant challenges such as a drop in conversions and rising costs. However, through testing new settings and optimizing expenses, we achieved positive changes.
Creating a high-quality, targeted keyword set was one of the biggest challenges. High competition resulted in many similar but irrelevant keywords, and potentially fraudulent clicks from competitors negatively impacted our campaign setup.
We created negative keyword lists for different services and retained only the most effective keywords and phrases. Optimal bids were assigned manually for each query, allowing us to scale efficiently, avoid overpaying for leads, slightly reduce conversion costs, and achieve a steady flow of targeted inquiries.
When further optimizations stopped yielding positive results, we discontinued less profitable campaigns and focused on the most targeted ones. We also disabled ads on less profitable devices, concentrating on the most effective platform, all with client approval.
What did we get as a result
Results Achieved Performance improvements were gradual, with alternating periods of reduced conversion costs and increased conversion volumes, leading to steady, sustainable growth.
