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Surgical clinic promotion case

  1. Work period: September 2018 - until today
  2. Start of work data:

Site: The old site did not have a modern design and had low page speed

Semantic core: most queries contained the doctor's name, without clearly stating the name of the procedure.

Language: Ukrainian

Region: Lviv

data before the start of work: users per month: 612 (65% from organic search); u sers by devices: 54% - PCs, 41% - smartphones, 5% - tablets; Bounce rate: 20.11%

Google Analytics data:

  • Traffic: 612 (65% from organic search)
  • Traffic by devices: 54% - PCs, 41% - smartphones, 5% - tablets;
  • Bounce rate: 20.11%
  1. Actions taken:
  • Usability checklists revisions;
  • New site development;
  • New semantic core development;
  • Search queries clustering;
  • Pages creation: over 30 paged were created and filled with content;
  • Marketing expansion: over 8 new directions were added;
  • on-page SEO: meta-tags and headings were added, texts and inner links were optimized, 3XX, 4XX, 5XX errors and duplicates were eliminated;
  • PPC installation;
  • SNS ads installation (which the customer conducts independently);
  • English version of the site development.
  1. Results (all screenshots were made as of 17.02.20)

Main indicators:

main indicators at 17/02/2020

Traffic growth:

traffic growth at 17/02/2020

Goals achieved:

goals achieved at 17/02/2020
  • Traffic: 5355 (84% from organic search)
  • Traffic by devices: 24% - PCs, 74% - smartphones, 2% - tablets
  • Bounce rate: 0.46%
  • The number of queries in the semantic core has been expanded to 127
  • "Treatment of varicose veins" key phrase reached the TOP-3

Leading department: Ivano-Frankivsk (Ukraine)

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