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Case

Surgical clinic promotion case

Korona Med
Ukraine
Healthcare
2018
Surgical clinic promotion case

Work period: September 2018 - until today

Start of work data:

Site: The old site did not have a modern design and had low page speed

Semantic core: most queries contained the doctor's name, without clearly stating the name of the procedure.

Language: Ukrainian

Region: Lviv

Data before the start of work
Users per month: 612 (65% from organic search); u sers by devices: 54% - PCs, 41% - smartphones, 5% - tablets; Bounce rate: 20.11%
Google Analytics data
  • Traffic: 612 (65% from organic search)
  • Traffic by devices: 54% - PCs, 41% - smartphones, 5% - tablets;
  • Bounce rate: 20.11%
Actions taken:
  • Usability checklists revisions;
  • New site development;
  • New semantic core development;
  • Search queries clustering;
  • Pages creation: over 30 paged were created and filled with content;
  • Marketing expansion: over 8 new directions were added;
  • on-page SEO: meta-tags and headings were added, texts and inner links were optimized, 3XX, 4XX, 5XX errors and duplicates were eliminated;
  • PPC installation;
  • SNS ads installation (which the customer conducts independently);
  • English version of the site development.
Results

Main indicators.

Traffic growth.

 
Goals achieved
  • Traffic: 5355 (84% from organic search)
  • Traffic by devices: 24% - PCs, 74% - smartphones, 2% - tablets
  • Bounce rate: 0.46%
  • The number of queries in the semantic core has been expanded to 127
  • "Treatment of varicose veins" key phrase reached the TOP-3
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