11.05.2020
620
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- Work period: September 2018 - until today
- Start of work data:
Site: The old site did not have a modern design and had low page speed
Semantic core: most queries contained the doctor's name, without clearly stating the name of the procedure.
Language: Ukrainian
Region: Lviv
Google Analytics data:
- Traffic: 612 (65% from organic search)
- Traffic by devices: 54% - PCs, 41% - smartphones, 5% - tablets;
- Bounce rate: 20.11%
- Actions taken:
- Usability checklists revisions;
- New site development;
- New semantic core development;
- Search queries clustering;
- Pages creation: over 30 paged were created and filled with content;
- Marketing expansion: over 8 new directions were added;
- on-page SEO: meta-tags and headings were added, texts and inner links were optimized, 3XX, 4XX, 5XX errors and duplicates were eliminated;
- PPC installation;
- SNS ads installation (which the customer conducts independently);
- English version of the site development.
- Results (all screenshots were made as of 17.02.20)
Main indicators:
Traffic growth:
Goals achieved:
- Traffic: 5355 (84% from organic search)
- Traffic by devices: 24% - PCs, 74% - smartphones, 2% - tablets
- Bounce rate: 0.46%
- The number of queries in the semantic core has been expanded to 127
- "Treatment of varicose veins" key phrase reached the TOP-3
Leading department: Ivano-Frankivsk (Ukraine)