Lviv surgical clinic website promotion case | Cases

SEO promotion for a surgical clinic

Korona Med

Ukraine

Healthcare

2018

Work period: September 2018 - until today

Site: The old site did not have a modern design and had low page speed

Semantic core: most queries contained the doctor's name, without clearly stating the name of the procedure.

Language: Ukrainian

Region: Lviv

Data before the start of work

Users per month: 612 (65% from organic search); u sers by devices: 54% - PCs, 41% - smartphones, 5% - tablets; Bounce rate: 20.11%

Usability checklists revisions;
New site development;
New semantic core development;
Search queries clustering;
Pages creation: over 30 paged were created and filled with content;
Marketing expansion: over 8 new directions were added;
on-page SEO: meta-tags and headings were added, texts and inner links were optimized, 3XX, 4XX, 5XX errors and duplicates were eliminated;
PPC installation;
SNS ads installation (which the customer conducts independently);
English version of the site development.