Pay-Per-Click Agency | Google Ads services // Sprava PPC Advertising Company

Service

Contextual advertising is what you see in ads displayed on search engines or partner websites.

Search engines charge advertisers for placing those ads, unlike traditional search engine listings. This is important because the cost of contextual advertising consists of two parts:

advertising budget, which goes to search engines for displaying your ads during the campaign;
agency service fee;

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The Process

Website SEO audit services

We study your product, niche, competitors and customers, your goals and conduct an SEO audit of the site before we present our findings.
Design & usability

We make sure that your site's pages meet usability standards for user interface design, run well on mobile devices and load fast.
Keyword semantics

We make a list of search queries and negative keywords that potential customers may use when searching for your product.
Google Ads campaigns

We launch advertising across Google Search, content management systems (CMS), remarketing, and product ads.
Configure analytics

We set up Google Analytics to track goals and events, providing insights into your website performance.
Access to all accounts

You will have access to both the contextual advertising account and analytics systems.
Create advertising materials

You will receive advertisement materials with explanations, additional links, and contact information.
Monitoring and reporting

We monitor advertising campaign performance, analyze and optimize as needed, and provide regular reports on our progress.

Build sales through the website

Our goal after launch is to drive traffic to your site that not only covers the costs of contextual advertising but also generates profit.

Improve conversion rate

We provide recommendations on how to make the website better across all traffic channels.

Increase brand awareness

Contextual advertising helps to improve your brand's visibility to the online audience.

Scale your online sales

Contextual advertising is a tool that allows you to increase the number of potential buyers on the site in a short period of time.

Set clear KPIs

Contextual advertising allows businesses to analyze their cost per sale and forecast conversion rate when adjusting budgets for account replenishment.

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Packages

Get an estimate

We tailor the budget to your website's requirement and the competitiveness of your niche.

KPIs alignment & Individual Google Ads strategy creation
Niche & competitors audit
UX/UI audit & recommendations
CVR increase recommendations
Google Ads, Google Analytics & Mircosoft Clarity setup
Banners design creation for Display ads
Search campaign setup
Remarketing campaign setup
DSA campaign setup
Smart & Performance max campaigns setup
Website traffic & leads increase
Monthly campaigns review & optimization by dedicated Google Ads specialist
Monthly & on-request comprehensive reporting

Order

Get an estimate

The budget is calculated individually and depends on the quality of the website and the competitiveness of the niche.

KPIs alignment & Individual Google Ads strategy creation
Niche & competitors audit
UX/UI audit & recommendations
CVR increase recommendations
Google Ads, Google Analytics & Mircosoft Clarity setup
Banners design creation for Display ads
Search campaign setup
Remarketing campaign setup
DSA campaign setup
Smart & Performance max campaigns setup
Google Shopping Ads setup (product feed creation is charged separately)
Dynamic remarketing setup
Website traffic & leads increase
Monthly campaigns review & optimization by dedicated Google Ads specialist
Monthly & on-request comprehensive reporting

Order

How do you know if your context advertising does its job?

Our digital marketing company stays in touch along the way. We provide detailed reports on impressions, CTR, cost per click, queries shown, regions, budgets spent, and more. These reports don’t simply come from Google Ads as you get analysis and recommendations as well. Just tell us how often you'd like your reports: weekly, biweekly, or monthly.

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Contextual Advertising

1	All advertising setup services included with no hidden fees.
2	We handle your account, making sure you keep full access to both the settings and analytics systems.
3	There is no minimum budget for replenishing an ad campaign account.
4	Our goal is to increase applications and search inquiries while minimizing the cost.
5	We have successful cases across various niches.
6	We get overwhelmingly positive feedback from our satisfied customers.
7	Our specialists are certified to work with Google Ads and Google Analytics.

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Once we launch contextual advertising, you will start seeing first visitors. This setup process typically takes about 10 business days from payment to launch. After that, we monitor conversions and adjust settings as needed.

Contextual advertising gives immediate results, bringing in calls and traffic. And remember, you are paying for each click. SEO, on the other hand, takes longer to build traffic but offers greater long-term profitability and ROI.

We have several service packages in Sprava, their cost depends on the number of search engines and the general condition of the site and tasks (do you need to refine landing pages or do you need call tracking). But the cost is fixed and you do not pay us a commission for replenishment. The minimum package is 3000 UAH/month.

From the moment the contract is signed to the launch, it typically takes ~10 working days. This timeframe may extend if we need to set up more than 4 advertising campaigns.

First, we analyze the website—check if it's ready for traffic, its usability, layout, feedback forms, and content. Then we focus on contextual advertising settings like evaluating keyword relevance, geo targeting, and how well we reach the target audience. Finally, we do testing to make sure everything runs smoothly.

Today, everyone is online. If your business is not yet there, you could be missing out on up to 50% of potential customers. Contextual advertising quickly introduces users to your business and boosts sales.

Depending on the type of contextual advertising, you can run your ads on search engines and on Google's partner sites.

Cases

We don't brag; we take pride in the clients we’ve helped and projects we’ve delivered.

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SEO

Poland

SEO

Ukraine

SEO is one of the most effective channels for promoting services in a specialized B2B niche, allowing you to attract clients through Google search without ad spending. However, top spots in search results are typically reserved for sites with strong behavioural factors and a high reputation.

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Ukraine

SEO for a website enhances page visibility in search results, increases traffic, and generates orders without extra ad costs. However, getting a site to rank in Google’s Top 10 requires a comprehensive approach that includes technical optimization, structure and usability improvements, and properly optimized page content.

SEO

Ukraine

The secret to a hotel’s online popularity and excellent reputation undeniably lies in providing high-quality services. However, gaining visibility online, attracting users to the website, and converting them into clients requires integrating SEO into the marketing strategy. When done right, SEO not only helps fill rooms during peak seasons, holidays, and vacation periods but ensures consistent occupancy throughout the year.

SEO

Germany

Promoting educational products, especially language schools, is a tough and competitive game. It requires a well-rounded approach and the use of multiple channels.

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Ukraine

SEO, as a digital marketing tool, works for the long term and has unlimited potential. Even if a website is optimized for search queries, has a logical structure and user-friendly features, ranks high on Google, and generates orders, it is essential to continue SEO efforts.

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Ukraine

Promoting a medical-themed website is a challenging and specialized task that requires the use of various channels and the creation of an effective strategy. While working on the "Dzherelo Life" project, the Sprava Agency team achieved over 200 visitors from scratch and 50+ conversions per month.

SEO

Ukraine

Achieving top search engine rankings, increasing traffic, and boosting sales are challenging tasks that require a comprehensive approach. The experts at Sprava Agency have proven that a successful strategy involves internal and external SEO, creating high-quality content, and improving usability.

SEO

USA

Effective promotion of an online pharmacy, quick customer acquisition, and launching sales require a tailored strategy. It's crucial to consider the rules and restrictions related to the promotion of pharmaceuticals and related products.

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Ukraine

Gone are the days when having a website was just a status symbol for companies. Today, a website is a powerful tool for attracting your target audience, informing potential clients about your products and services, and converting them into customers.

SEO

Google Ads

Canada

Is there a guaranteed way to increase organic traffic to a cargo transportation company's website by 5 times in less than six months?

Europe

SEO

Ukraine

Customer is a law firm providing legal and lawyer services for individuals in terms of criminal, family, administrative, residential, civil, military, and migration law.

Europe

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Web Development

Ukraine

Today we will tell you how to keep in a highly competitive niche with regular work on SEO and usability. Grab a coffee, and let’s go:)

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Ukraine

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Ukraine

From case to case, we are talking about how important for SEO promotion is website usability: its logical structure, intuitive interface, non-irritating design, use of all modern Internet marketing tools...

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Ukraine

The project came to us in September 2020. What did we have at the start?

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Ukraine

This case will be useful for those who work in the B2B sphere and offer not only goods, but also consultations on the operation and repair of goods.

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Google Ads

Web Development

Europe

If your task is to build an offline business in Europe, or you are a marketer in such a business, well, or you are just wondering how to succeed there...

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Ukraine

Our customer is a medical center in Lviv with a long history, over 20 years old. The main feature of the Biomed center is a whole range of the most modern diagnostic technologies.

Europe

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Web Development

Ukraine

The case study will be helpful to owners of hotels and restaurants and marketers in HoReCa. Let’s talk about how important it is not only to listen to the advice of SEO experts and the developers but also to hear them.

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Ukraine

This case is interesting for those who are looking for an SEO contractor for a long-term collaboration. Because we describe here the results of cooperation for 7 years. We can say that for all 7 years we have been helping to grow the business.

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SEO

Ukraine

It was hard for us to decide to tell this story. Moreover, we want to publish its first part - the successful one. But there is also a sad continuation about how careless movements with the site can lead to the trouble.

Europe

SEO

Google Ads

Web Development

Ukraine

We want to talk about how a thoughtful approach to developing a site for a country recreation complex allows you to get the attention of potential guests, positions in the tops and expand your audience through non-obvious niches in a short time.

Europe

SEO

Ukraine

This case is interesting primarily for its approach to solving the customer's problem: there are simply no super-cool results that you are used to seeing in case titles.

Europe

SEO

Ukraine

Let's talk about promoting a dental business website from scratch.

Europe

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Google Ads

Ukraine

The customer turned to us in order to increase the number of hits from the site, while he also understood that the site needed to be finalized.

Europe

SEO

Google Ads

Web Development

Ukraine

The customer contacted us to increase the number of requests from the site. He also understands that the site needs to be improved.

Europe

SEO

Web Development

Europe

The case of the promotion of the website of printing services (polygraphy) in Kyiv for the period 2013-2020

Europe

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Google Ads

Meta Ads

Web Development

Ukraine

Another story about how we helped improve and promote the old medical clinic site.

Europe

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Web Development

Ukraine

This case considers plastic surgeon's website creation and promotion. It will help young doctors who are thinking about a personal website and want to understand the process of its creation and what should be considered to maximize the involvement of patients.

Europe

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All Cases

Web Development

Ukraine

Google Ads

Canada

Pay-per-click (PPC) advertising is displayed to users interested in specific products or services and serves as an effective tool for promoting various businesses. It is often used alongside SEO while waiting for optimization results, as well as for driving additional traffic.

Google Ads

Canada

Pay-per-click (PPC) advertising is one of the fastest and most effective ways to attract new clients to a website. Users searching for products or services on Google often click on ads at the top of the search results and place orders.

Google Ads

Ukraine

Google Ads

Ukraine

Promoting large-scale web projects with diverse service offerings requires a comprehensive approach, close collaboration between marketing specialists and business representatives, and a significant investment of time and effort.

Ukraine

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Ukraine

When it comes to promoting a website, we often recommend starting fresh with a new resource and a comprehensive strategy. This approach saves time, budget, and maximizes the online potential to meet business goals.

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Ukraine

Our task was updating the current site, transferring information, and creating an adaptive design.

Web Development

Ukraine

We created a site for the official manufacturer of fire safety devices, «Arton.» We specified the structure of the site, consisting of 7 blocks, prepared a design layout, agreed with the client, and began to work - at the output received a portfolio website with the possibility of editing the main content.

Web Development

Ukraine

We had the task to develop the site catalog for LLC "Organika," which does construction and modernization of industrial enterprises. The primary purpose was to replace CMS for further promotion of the site. At the time of cooperation on the site, there was a self-written admin panel, which prevented us from carrying out the necessary work to improve the position.

Web Development

Europe

Web Development

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The company sells a wide range of ceramic tiles and bathroom products. Due to such a large number of products, we needed to develop a site where product data, availability, prices and photos would be uploaded to the site using automatic import. For development, we chose our CMS Sprava, as it adapts as flexibly as possible to any project tasks.

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Ukraine

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Ukraine

We were faced with the task of updating the current site, transferring information and creating an adaptive design.

Web Development

Ukraine

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Web Development

Ukraine

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Web Development

Ukraine

The client came to us with an outdated site with a complex management system. The main task was to update the design, transfer all content and create a simple CMS, which we implemented with our admin panel.

Web Development

Ukraine

Web Development

Ukraine

Web Development

Ukraine

The main task of this project was not just to develop a site that would be convenient for the user, but also to implement a complex integration with the module of automatic selection of tours. It was important that everything was as automated as possible and with accessible navigation, but it was even more important to predict in advance such a structure of landing pages that would help in the further promotion of the site.

Web Development

Czechia

Business digital promotion often requires a website. We were approached precisely for this purpose - we needed to create a catalog of confectionery products so that all customers could get acquainted with the products and order the positions interesting to them. The site was developed in three languages with an online ordering option.

Web Development

Slovakia

Our task was to create a website for the agency, which specializes in the search, selection, testing, and employment of Digital and IT professionals for small and medium-sized businesses in the EU, USA, and UK. It is the company’s first website for its online presence.

Web Development

Ukraine

It is not the first site we have made with our client. We started cooperation in the distant 2014. In 2016, we developed a new site that brought the customer substantial business growth. Four more years have passed, and we have set a new goal: a new site has been developed on the latest CMS with a modern design and adaptability for different mobile devices.

Poland

The previous site was made on Tilda, it was one-page, which did not allow for full-fledged technical work, as well as work on SEO promotion. Our task was to transfer the site to our CMS Sprava, implement 3 language versions, update the design and make it multi-page.

Slovenia

The customer already had a website on WordPress at the time of the start of cooperation. One of the development conditions was the preservation of the admin panel, updating the site design and its technical improvement.

Ukraine

The development goal was very clear: an understandable and user-friendly from all devices (of course, the main audience – smartphones) business card website with a booking module. The main goal – booking hotel rooms directly through the site. It was important that the booking process was very simple and fast.

Web Development

Poland

To develop the most "fresh", modern and adaptive to mobile devices website-landing - such a task faced us at the beginning of the project.

Web Development

USA

Previous website was developed by the client himself, it wasn’t prepared for SEO and had limited functionality (complex and incomprehensible structure, too simple landing pages, old design, adaptation bugs).

Web Development

Ukraine

After Russia invaded the territory of Ukraine, we needed to quickly develop a website with which users could quickly find information on how to help Ukraine. We have developed a website with three language versions and all information about help.

Web Development

Slovenia

Development of a Landing Page for a turnkey Internet marketing agency PegasusPromo, which is located in Slovenia. We needed to do design and programming in a short time in order to get an understandable structure, a site filled with the necessary information, which would convert users into customers well.

Ukraine

Europe

Ukraine

Web Development

Ukraine

The previous site was developed by the customer on the Bitrix24 cloud system, had limited editing capabilities, which caused a lot of difficulties in building the structure of landing pages. During SEO optimization, we faced a lot of issues with the operation of the domain, connection of scripts to the site etc..

Web Development

Ukraine

Web Development

Germany

BTU-CENTER is a company that manufactures and sells microbial and enzyme preparations for agriculture.

The main task of this project is to develop a catalog site for the European market and implement it on the OpenCart platform (as it is planned to modify the site into a full-fledged online store in the future).

Web Development

Europe

The Healthy Land company develops and sells self-produced fertilizers and bio-additives for plants. The company also has its own trademark and has successfully established itself on the Ukrainian market. In order to expand the geography of the brand and establish sales abroad, a decision was made to scale up. One of the main tools for successful scaling for a company is a website.

Web Development

United Kingdom

The website for the packaging solutions company seamlessly integrates user-friendly navigation with captivating visuals to showcase their extensive range of products, from cups and holders to noodle boxes. Through responsive design and optimized performance, it ensures a smooth and engaging experience for both desktop and mobile users, fostering accessibility and driving customer engagement.

United Kingdom

Web Development

Ukraine

Web Development

USA

Developing an online store for the US market is a great opportunity to explore a niche in the overseas market by adding the experience and knowledge we have accumulated over the years of working in digital marketing.

USA

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Targeted advertising is a versatile tool for promoting products, services, personal brands, and business profiles on social media. Unlike contextual advertising, which appears in search results based on relevant queries, targeted ads are customized according to specific user parameters.

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What does mean a professional contextual advertising settings?

Specialists of the company Sprava:

carry out traffic segmentation
drive traffic to landing pages
developing additional channels
return visitors to the site

This is the advantage of our company.

How much does it cost to set up ads on Google?

The cost of setting up advertising by specialists on the Sprava - from 3000 UAH.

What is the price of set up and support contextual advertising?

The price for setting up and supporting contextual advertising is calculated individually for each project, as it varies based on multiple factors. Additionally, the marketing budget is determined separately and tailored to your specific needs.

What works are included in the cost of setting up contextual advertising?

The price includes setting up all the main types of advertising:

First month of work:

competition analysis;
selection a list of inquiries queries;
creating an account;
audit of competitors;
search advertising;
search remarketing;
remarketing/retargeting;
setup Google Display Network;
compiling attractive ads, as well as developing banner designs;
setting up analytics for conversion tracking;
preparation of reports.

Further maintenance of advertising accounts:

ad bid adjustments;
adding keywords/new campaigns;
adjustment of ads/banners;
launch of promotional offers;
adding negative words;
preparation of reports

How do you calculate your monthly advertising budget?

We can calculate an approximate budget for replenishing an account given the geography of impressions and the main list of queries, but we always say that these figures can only be indicative. At the very beginning of the launch, we recommend launching campaigns and after 10-14 days we will be able to more accurately announce how much money is spent with the current settings, how you can optimize costs, and approximately how much money you need per month.

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