Pay-Per-Click Agency | Google Ads services // Sprava PPC Advertising Company

Service

Contextual advertising is what you see in ads displayed on search engines or partner websites.

Search engines charge advertisers for placing those ads, unlike traditional search engine listings. This is important because the cost of contextual advertising consists of two parts:

advertising budget, which goes to search engines for displaying your ads during the campaign;
agency service fee;

The Process

Website SEO audit services

We study your product, niche, competitors and customers, your goals and assess before we present our findings.
Design & usability

We make sure that your site's pages meet usability standards for user interface design, run well on mobile devices and load fast.
Keyword semantics

We make a list of search queries and negative keywords that potential customers may use when searching for your product.
Google Ads campaigns

We launch advertising across Google Search, content management systems (CMS), remarketing, and product ads.
Configure analytics

We set up Google Analytics to track goals and events, providing insights into your website performance.
Access to all accounts

You will have access to both the contextual advertising account and analytics systems.
Create advertising materials

You will receive advertisement materials with explanations, additional links, and contact information.
Monitoring and reporting

We monitor advertising campaign performance, analyze and optimize as needed, and provide regular reports on our progress.

Build sales through the website

Our goal after launch is to drive traffic to your site that not only covers the costs of contextual advertising but also generates profit.

Improve conversion rate

We provide recommendations on how to make the website better across all traffic channels.

Increase brand awareness

Contextual advertising helps to improve your brand's visibility to the online audience.

Scale your online sales

Contextual advertising is a tool that allows you to increase the number of potential buyers on the site in a short period of time.

Set clear KPIs

Contextual advertising allows businesses to analyze their cost per sale and forecast conversion rate when adjusting budgets for account replenishment.

Packages

Get an estimate

We tailor the budget to your website's requirement and the competitiveness of your niche.

KPIs alignment & Individual Google Ads strategy creation
Niche & competitors audit
UX/UI audit & recommendations
CVR increase recommendations
Google Ads, Google Analytics & Mircosoft Clarity setup
Banners design creation for Display ads
Search campaign setup
Remarketing campaign setup
DSA campaign setup
Smart & Performance max campaigns setup
Website traffic & leads increase
Monthly campaigns review & optimization by dedicated Google Ads specialist
Monthly & on-request comprehensive reporting

Order

Get an estimate

The budget is calculated individually and depends on the quality of the website and the competitiveness of the niche.

KPIs alignment & Individual Google Ads strategy creation
Niche & competitors audit
UX/UI audit & recommendations
CVR increase recommendations
Google Ads, Google Analytics & Mircosoft Clarity setup
Banners design creation for Display ads
Search campaign setup
Remarketing campaign setup
DSA campaign setup
Smart & Performance max campaigns setup
Google Shopping Ads setup (product feed creation is charged separately)
Dynamic remarketing setup
Website traffic & leads increase
Monthly campaigns review & optimization by dedicated Google Ads specialist
Monthly & on-request comprehensive reporting

Order

How do you know if your context advertising does its job?

Our digital marketing team stays in touch along the way. We provide detailed reports on impressions, CTR, cost per click, queries shown, regions, budgets spent, and more. These reports don’t simply come from Google Ads as you get analysis and recommendations as well. Just tell us how often you'd like your reports: weekly, biweekly, or monthly.

Contextual Advertising

1	All advertising setup services included with no hidden fees.
2	We handle your account, making sure you keep full access to both the settings and analytics systems.
3	There is no minimum budget for replenishing an ad campaign account.
4	Our goal is to increase applications and search inquiries while minimizing the cost.
5	We have successful cases across various niches.
6	We get overwhelmingly positive feedback from our satisfied customers.
7	Our specialists are certified to work with Google Ads and Google Analytics.

Expertize

June 27, 2023

September 15, 2023

June 29, 2023

June 26, 2023

Once we launch contextual advertising, you will start seeing first visitors. This setup process typically takes about 10 business days from payment to launch. After that, we monitor conversions and adjust settings as needed.

Contextual advertising gives immediate results, bringing in calls and traffic. And remember, you are paying for each click. SEO, on the other hand, takes longer to build traffic but offers greater long-term profitability and ROI.

Sprava agency offers several service packages. The cost depends on the number of search engines, the overall condition of the site, and specific tasks (such as landing page tune-up or call tracking). The cost is fixed, and you do not pay a commission for account replenishment. The minimum package starts at 3000 UAH/month.

From the moment the contract is signed to the launch, it typically takes ~10 working days. This timeframe may extend if we need to set up more than 4 advertising campaigns.

First, we analyze the website—check if it's ready for traffic, its usability, layout, feedback forms, and content. Then we focus on contextual advertising settings like evaluating keyword relevance, geo targeting, and how well we reach the target audience. Finally, we do testing to make sure everything runs smoothly.

Today, everyone is online. If your business is not yet there, you could be missing out on up to 50% of potential customers. Contextual advertising quickly introduces users to your business and boosts sales.

Depending on the type of contextual advertising, you can run your ads on search engines and on Google's partner sites.

Cases

We don't brag; we take pride in the clients we’ve helped and projects we’ve delivered.

SEO Google Ads Meta Ads Web Development

Web Development

Ukraine

Web Development

Ukraine

Web Development

Ukraine

Web Development

Europe

Web Development

Europe

Web Development

Ukraine

Web Development

Ukraine

Web Development

Ukraine

Web Development

Ukraine

Web Development

Ukraine

Web Development

Ukraine

Web Development

Ukraine

Web Development

Ukraine

Web Development

Czechia

Web Development

Slovakia

Web Development

Ukraine

Poland

Slovenia

Ukraine

Web Development

Poland

Web Development

USA

Web Development

Ukraine

Web Development

Slovenia

Ukraine

Europe

Ukraine

Web Development

Ukraine

Web Development

Ukraine

Web Development

Germany

Web Development

Europe

Web Development

United Kingdom

The website for the packaging solutions company seamlessly integrates user-friendly navigation with captivating visuals to showcase their extensive range of products, from cups and holders to noodle boxes. Through responsive design and optimized performance, it ensures a smooth and engaging experience for both desktop and mobile users, fostering accessibility and driving customer engagement.

United Kingdom

Web Development

Ukraine

SEO

Google Ads

Canada

Is there a guaranteed way to increase organic traffic to a cargo transportation company's website by 5 times in less than six months?

Europe

SEO

Ukraine

Customer is a law firm providing legal and lawyer services for individuals in terms of criminal, family, administrative, residential, civil, military, and migration law.

Europe

Web Development

USA

Developing an online store for the US market is a great opportunity to explore a niche in the overseas market by adding the experience and knowledge we have accumulated over the years of working in digital marketing.

USA

SEO

Web Development

Ukraine

Today we will tell you how to keep in a highly competitive niche with regular work on SEO and usability. Grab a coffee, and let’s go:)

Europe

SEO

Ukraine

Production of roller blinds, Roman blinds, day-night blinds, awnings, protective, as well as transparent polycarbonate roller blinds, etc.

Europe

SEO

Web Development

Ukraine

From case to case, we are talking about how important for SEO promotion is website usability: its logical structure, intuitive interface, non-irritating design, use of all modern Internet marketing tools...

Europe

SEO

Web Development

Ukraine

This case demonstrates how the expansion of geography in promotion helps to scale your business.

Europe

SEO

Ukraine

The project came to us in September 2020. What did we have at the start?

Europe

SEO

Ukraine

This case will be useful for those who work in the B2B sphere and offer not only goods, but also consultations on the operation and repair of goods.

Europe

SEO

Google Ads

Web Development

Europe

If your task is to build an offline business in Europe, or you are a marketer in such a business, well, or you are just wondering how to succeed there...

Europe

SEO

Ukraine

Our customer is a medical center in Lviv with a long history, over 20 years old. The main feature of the Biomed center is a whole range of the most modern diagnostic technologies.

Europe

SEO

Web Development

Ukraine

The case study will be helpful to owners of hotels and restaurants and marketers in HoReCa. Let’s talk about how important it is not only to listen to the advice of SEO experts and the developers but also to hear them.

Europe

SEO

Ukraine

This case is interesting for those who are looking for an SEO contractor for a long-term collaboration. Because we describe here the results of cooperation for 7 years. We can say that for all 7 years we have been helping to grow the business.

Europe

SEO

Ukraine

It was hard for us to decide to tell this story. Moreover, we want to publish its first part - the successful one. But there is also a sad continuation about how careless movements with the site can lead to the trouble.

Europe

SEO

Google Ads

Web Development

Ukraine

We want to talk about how a thoughtful approach to developing a site for a country recreation complex allows you to get the attention of potential guests, positions in the tops and expand your audience through non-obvious niches in a short time.

Europe

SEO

Ukraine

This case is interesting primarily for its approach to solving the customer's problem: there are simply no super-cool results that you are used to seeing in case titles.

Europe

SEO

Ukraine

Let's talk about promoting a dental business website from scratch.

Europe

SEO

Google Ads

Ukraine

The customer turned to us in order to increase the number of hits from the site, while he also understood that the site needed to be finalized.

Europe

SEO

Google Ads

Web Development

Ukraine

The customer contacted us to increase the number of requests from the site. He also understands that the site needs to be improved.

Europe

SEO

Web Development

Europe

The case of the promotion of the website of printing services (polygraphy) in Kyiv for the period 2013-2020

Europe

SEO

Google Ads

Meta Ads

Web Development

Ukraine

Another story about how we helped improve and promote the old medical clinic site.

Europe

SEO

Web Development

Ukraine

This case considers plastic surgeon's website creation and promotion. It will help young doctors who are thinking about a personal website and want to understand the process of its creation and what should be considered to maximize the involvement of patients.

Europe

All Cases

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Blog

We’re doing websites development for many years, have created our own CMS. We incorporated everything we lacked not only for visually appealing websites but also for boosting sales, successful SEO, and indexing.

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What does mean a professional contextual advertising settings?

Specialists of the company Sprava:

carry out traffic segmentation
drive traffic to landing pages
developing additional channels
return visitors to the site

This is the advantage of our company.

How much does it cost to set up ads on Google?

The cost of setting up advertising by specialists on the Sprava - from 3000 UAH.

What is the price of set up and support contextual advertising?

We do not charge an agency commission for replenishment (except for the one that Google itself takes), you pay only for our services. We have everything fixed and as transparent as possible: the first month of setting up and maintaining for one search engine - 3000 UAH; the second and subsequent months of contextual advertising - 2000 UAH. The budget for account replenishment is calculated separately. We can set up campaigns on your account, which you will fund yourself or you can do it through us.

What works are included in the cost of setting up contextual advertising?

The price includes setting up all the main types of advertising:

First month of work:

competition analysis;
selection a list of inquiries queries;
creating an account;
audit of competitors;
search advertising;
search remarketing;
remarketing/retargeting;
setup Google Display Network;
compiling attractive ads, as well as developing banner designs;
setting up analytics for conversion tracking;
preparation of reports.

Further maintenance of advertising accounts:

ad bid adjustments;
adding keywords/new campaigns;
adjustment of ads/banners;
launch of promotional offers;
adding negative words;
preparation of reports

How do you calculate your monthly advertising budget?

We can calculate an approximate budget for replenishing an account given the geography of impressions and the main list of queries, but we always say that these figures can only be indicative. At the very beginning of the launch, we recommend launching campaigns and after 10-14 days we will be able to more accurately announce how much money is spent with the current settings, how you can optimize costs, and approximately how much money you need per month.

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