SEO for a beauty salon website

Services

It is hard to imagine a successful business providing services in the beauty sphere without a high-quality website and its search engine promotion.

SEO for beauty salons is an effective way to attract clients looking for a specific offer in a particular region. The person writing the query in the search engine is already interested in your services, unlike the user who accidentally saw a pop-up banner advertising on social networks or mobile applications.

A competent strategy will help you stand out from the competition and maximize your site's potential. By ordering a promotion from Sprava marketing agency, you will get stable target audience traffic to your web resource and increase conversions while also reducing your advertising budget. In addition, you will make your salon brand more recognizable.

SEO

Project discussion, setting goals and KPIs
SEO audit - if the salon already has a working website
Competitor analysis and target audience research
Development of a promotion strategy
Semantic core collection and clustering
Creation from scratch or redesigning the structure of the web resource
On-page SEO - increase page loading speed, adapt for mobile devices, remove duplicates and broken links, creation of a coherent URL structure and navigation
Internal SEO pages - optimization of content and metatags
Off-page SEO - backlinking
Local promotion
Development of usability and commercial factors
Reporting on the work done and the achievement of the task

Solution

Search engine promotion of beauty salon sites takes work, and it does not give instant results.

At the same time, an in-depth study of the interests and needs of the target audience by offering additional services that are provided but not promoted (for example, cosmetic services for men) allows you to gain other advantages over competitors and increase the number of applications.

At Sprava Agency, we approach SEO comprehensively, making it possible to promote service pages to the top of search engine rankings and increase their conversion, turning visitors into customers.

When working on a project, we consider the salon's range of services, demand, price segment, regionality, and other factors. We help find a way to attract the right audience without unnecessary expenses.

We choose and recommend optimization without violating the rules of search engines. This approach guarantees a long-term and comprehensive effect, protecting the site from getting penalized by Google.

Every project has its manager. You can always contact a staff member with questions about the current promotion stage. This way, you control the situation and understand how much work has been done and what results to expect.

The cost of the work is stipulated after determining the objectives of promotion, auditing, and drawing up a plan. We promise what we can do and will not offer you “extra” services that do not directly affect the achievement of ourKPIs.

SEO promotion transforms your beauty salon site into a tool to attract customers and sales.

Quality search engine promotion:

Improves the position of the resource in Google search results
Provides free access to site pages from the search
Increases traffic
Increases brand awareness
Improves the salon’s reputation

With its thoughtful structure, attractive design, helpful content, and convenient order form, the website is a ready-made channel for receiving applications.

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sites on promotionAll services

162

sites developedAll cases

contextual advertising projectsAll services

23368

queries in the TOPAll cases

Cases

SEO Google Ads Meta Ads Web Development

Web Development

Ukraine

SEO

Poland

Google Ads

Canada

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Canada

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Google Ads

Ukraine

Google Ads

Ukraine

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Ukraine

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Ukraine

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Ukraine

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USA

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SEO

Ukraine

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Ukraine

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Ukraine

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Web Development

Ukraine

Our task was updating the current site, transferring information, and creating an adaptive design.

Web Development

Ukraine

We created a site for the official manufacturer of fire safety devices, «Arton.» We specified the structure of the site, consisting of 7 blocks, prepared a design layout, agreed with the client, and began to work - at the output received a portfolio website with the possibility of editing the main content.

Web Development

Ukraine

We had the task to develop the site catalog for LLC "Organika," which does construction and modernization of industrial enterprises. The primary purpose was to replace CMS for further promotion of the site. At the time of cooperation on the site, there was a self-written admin panel, which prevented us from carrying out the necessary work to improve the position.

Web Development

Europe

Web Development

Europe

The company sells a wide range of ceramic tiles and bathroom products. Due to such a large number of products, we needed to develop a site where product data, availability, prices and photos would be uploaded to the site using automatic import. For development, we chose our CMS Sprava, as it adapts as flexibly as possible to any project tasks.

Web Development

Ukraine

Before us was the task of technical improvement of the site for musical nomination with the possibility of registration and voting for favorite performers. In the future, it was necessary to provide for automatic calculation and output of the final rating in the nominations.

Web Development

Ukraine

We were faced with the task of updating the current site, transferring information and creating an adaptive design.

Web Development

Ukraine

Our task was to create a website that would help the company managers to present products to customers. The site was to be an up-to-date database of all products and services implemented by the company.

Web Development

Ukraine

The previous site of the customer has stayed the same for a long time. We had the task of updating the site. We had to create a modern design that would meet the basic usability requirements and could fully reflect what potential guests would get if they visited this hotel.

Web Development

Ukraine

The client came to us with an outdated site with a complex management system. The main task was to update the design, transfer all content and create a simple CMS, which we implemented with our admin panel.

Web Development

Ukraine

Web Development

Ukraine

Web Development

Ukraine

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Web Development

Czechia

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Web Development

Slovakia

Our task was to create a website for the agency, which specializes in the search, selection, testing, and employment of Digital and IT professionals for small and medium-sized businesses in the EU, USA, and UK. It is the company’s first website for its online presence.

Web Development

Ukraine

It is not the first site we have made with our client. We started cooperation in the distant 2014. In 2016, we developed a new site that brought the customer substantial business growth. Four more years have passed, and we have set a new goal: a new site has been developed on the latest CMS with a modern design and adaptability for different mobile devices.

Poland

The previous site was made on Tilda, it was one-page, which did not allow for full-fledged technical work, as well as work on SEO promotion. Our task was to transfer the site to our CMS Sprava, implement 3 language versions, update the design and make it multi-page.

Slovenia

The customer already had a website on WordPress at the time of the start of cooperation. One of the development conditions was the preservation of the admin panel, updating the site design and its technical improvement.

Ukraine

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Web Development

Poland

To develop the most "fresh", modern and adaptive to mobile devices website-landing - such a task faced us at the beginning of the project.

Web Development

USA

Previous website was developed by the client himself, it wasn’t prepared for SEO and had limited functionality (complex and incomprehensible structure, too simple landing pages, old design, adaptation bugs).

Web Development

Ukraine

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Web Development

Slovenia

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Ukraine

Europe

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Web Development

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Web Development

Ukraine

Web Development

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Web Development

United Kingdom

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Ukraine

SEO

Google Ads

Canada

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Europe

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Ukraine

Customer is a law firm providing legal and lawyer services for individuals in terms of criminal, family, administrative, residential, civil, military, and migration law.

Europe

Web Development

USA

Developing an online store for the US market is a great opportunity to explore a niche in the overseas market by adding the experience and knowledge we have accumulated over the years of working in digital marketing.

USA

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Web Development

Ukraine

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We tell only the facts, the decision is yours

How can SEO help beauty salons?

Getting into the Top search results makes the resource visible to “warm” customers interested in the service. The non-optimized site is poorly indexed or may not get into the search results at all: in this case, the target audience simply will not find the web resource of the salon in the network.

Getting organic traffic allows us to reduce the cost of advertising significantly. Thus, the cost of attracting each client is reduced.

SEO promotion also works well on reputation. People tend to trust brands that occupy the top position in search results. In addition, users will pay attention to the design, quality photos, the presence of reviews, and complete information about the service.

I already have social media pages. Do I need website optimization?

Many people who get to know the beauty salon on social networks go for more information on the site. The user may have questions about price, working hours, sterilization tools, or cosmetics brands. Your web resource can respond to them. The Sprava team knows all the nuances of beauty salon promotion and will gladly share how to attract and retain customers.

If the site of your studio or salon brings insufficient orders and traffic, order an audit at the Sprava Agency. Our specialists will tell you how to fix the situation. If necessary, we will create a new web resource that meets the requirements of search engines and can be successfully promoted on Google.

Do a small hairdresser, manicure studio, or cosmetologist need SEO?

There is an opinion that search promotion is necessary only for large networks of beauty salons and luxury studios. SEO can help even a small business in the beauty sphere. Promotion is worth investing in if you plan to work and develop in this industry constantly. Success can be achieved by correctly identifying the target audience, highlighting their competitive advantages, and moving towards medium- and long-tail keywords.

How soon can we expect results?

The result depends on the initial state of the resource, competition, and work direction. A positive trend can be observed in 3-5 months. However, the issues will grow after the technical errors are eliminated and optimized content is placed.

Is a one-time SEO enough to stay at Google’s Top for a long time?

The primary promotion allows optimized pages of the site to occupy high lines in search results long. However, Google algorithms are changing, and new companies are emerging in the market, so maintaining the position of SEO must be dealt with constantly. The cost of SEO support is much lower than the cost of primary promotion.

Full cycle quality SEO for a beauty salon website

SEO for beauty salons, hairdressers, or manicure studios consists of the following steps:

Providing solutions to solve your problems