SEO for a beauty salon website

Services

It is hard to imagine a successful business providing services in the beauty sphere without a high-quality website and its search engine promotion.

SEO for beauty salons is an effective way to attract clients looking for a specific offer in a particular region. The person writing the query in the search engine is already interested in your services, unlike the user who accidentally saw a pop-up banner advertising on social networks or mobile applications.

A competent strategy will help you stand out from the competition and maximize your site's potential. By ordering a promotion from Sprava marketing agency, you will get stable target audience traffic to your web resource and increase conversions while also reducing your advertising budget. In addition, you will make your salon brand more recognizable.

SEO

Project discussion, setting goals and KPIs
SEO audit - if the salon already has a working website
Competitor analysis and target audience research
Development of a promotion strategy
Semantic core collection and clustering
Creation from scratch or redesigning the structure of the web resource
On-page SEO - increase page loading speed, adapt for mobile devices, remove duplicates and broken links, creation of a coherent URL structure and navigation
Internal SEO pages - optimization of content and metatags
Off-page SEO - backlinking
Local promotion
Development of usability and commercial factors
Reporting on the work done and the achievement of the task

Solution

Search engine promotion of beauty salon sites takes work, and it does not give instant results.

At the same time, an in-depth study of the interests and needs of the target audience by offering additional services that are provided but not promoted (for example, cosmetic services for men) allows you to gain other advantages over competitors and increase the number of applications.

At Sprava Agency, we approach SEO comprehensively, making it possible to promote service pages to the top of search engine rankings and increase their conversion, turning visitors into customers.

When working on a project, we consider the salon's range of services, demand, price segment, regionality, and other factors. We help find a way to attract the right audience without unnecessary expenses.

We choose and recommend optimization without violating the rules of search engines. This approach guarantees a long-term and comprehensive effect, protecting the site from getting penalized by Google.

Every project has its manager. You can always contact a staff member with questions about the current promotion stage. This way, you control the situation and understand how much work has been done and what results to expect.

The cost of the work is stipulated after determining the objectives of promotion, auditing, and drawing up a plan. We promise what we can do and will not offer you “extra” services that do not directly affect the achievement of ourKPIs.

SEO promotion transforms your beauty salon site into a tool to attract customers and sales.

Quality search engine promotion:

Improves the position of the resource in Google search results
Provides free access to site pages from the search
Increases traffic
Increases brand awareness
Improves the salon’s reputation

With its thoughtful structure, attractive design, helpful content, and convenient order form, the website is a ready-made channel for receiving applications.

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sites developedAll cases

contextual advertising projectsAll services

23368

queries in the TOPAll cases

Cases

SEO Google Ads Meta Ads Web Development

SEO

Ukraine

SEO is one of the most effective channels for promoting services in a specialized B2B niche, allowing you to attract clients through Google search without ad spending. However, top spots in search results are typically reserved for sites with strong behavioural factors and a high reputation.

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SEO for a website enhances page visibility in search results, increases traffic, and generates orders without extra ad costs. However, getting a site to rank in Google’s Top 10 requires a comprehensive approach that includes technical optimization, structure and usability improvements, and properly optimized page content.

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Ukraine

Promoting large-scale web projects with diverse service offerings requires a comprehensive approach, close collaboration between marketing specialists and business representatives, and a significant investment of time and effort.

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Germany

Promoting educational products, especially language schools, is a tough and competitive game. It requires a well-rounded approach and the use of multiple channels.

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Ukraine

SEO, as a digital marketing tool, works for the long term and has unlimited potential. Even if a website is optimized for search queries, has a logical structure and user-friendly features, ranks high on Google, and generates orders, it is essential to continue SEO efforts.

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Ukraine

Promoting a medical-themed website is a challenging and specialized task that requires the use of various channels and the creation of an effective strategy. While working on the "Dzherelo Life" project, the Sprava Agency team achieved over 200 visitors from scratch and 50+ conversions per month.

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Ukraine

Achieving top search engine rankings, increasing traffic, and boosting sales are challenging tasks that require a comprehensive approach. The experts at Sprava Agency have proven that a successful strategy involves internal and external SEO, creating high-quality content, and improving usability.

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USA

Effective promotion of an online pharmacy, quick customer acquisition, and launching sales require a tailored strategy. It's crucial to consider the rules and restrictions related to the promotion of pharmaceuticals and related products.

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Ukraine

Gone are the days when having a website was just a status symbol for companies. Today, a website is a powerful tool for attracting your target audience, informing potential clients about your products and services, and converting them into customers.

Ukraine

Updating and relaunching a website can make it more modern and appealing to the target audience. However, without a comprehensive approach that includes design changes, structural adjustments, and essential SEO considerations, you risk a drop in search rankings and a decrease in organic traffic. Our client faced such a situation.

Ukraine

When it comes to promoting a website, we often recommend starting fresh with a new resource and a comprehensive strategy. This approach saves time, budget, and maximizes the online potential to meet business goals.

Web Development

Ukraine

Our task was updating the current site, transferring information, and creating an adaptive design.

Web Development

Ukraine

We created a site for the official manufacturer of fire safety devices, «Arton.» We specified the structure of the site, consisting of 7 blocks, prepared a design layout, agreed with the client, and began to work - at the output received a portfolio website with the possibility of editing the main content.

Web Development

Ukraine

We had the task to develop the site catalog for LLC "Organika," which does construction and modernization of industrial enterprises. The primary purpose was to replace CMS for further promotion of the site. At the time of cooperation on the site, there was a self-written admin panel, which prevented us from carrying out the necessary work to improve the position.

Web Development

Europe

Web Development

Europe

The company sells a wide range of ceramic tiles and bathroom products. Due to such a large number of products, we needed to develop a site where product data, availability, prices and photos would be uploaded to the site using automatic import. For development, we chose our CMS Sprava, as it adapts as flexibly as possible to any project tasks.

Web Development

Ukraine

Before us was the task of technical improvement of the site for musical nomination with the possibility of registration and voting for favorite performers. In the future, it was necessary to provide for automatic calculation and output of the final rating in the nominations.

Web Development

Ukraine

We were faced with the task of updating the current site, transferring information and creating an adaptive design.

Web Development

Ukraine

Our task was to create a website that would help the company managers to present products to customers. The site was to be an up-to-date database of all products and services implemented by the company.

Web Development

Ukraine

The previous site of the customer has stayed the same for a long time. We had the task of updating the site. We had to create a modern design that would meet the basic usability requirements and could fully reflect what potential guests would get if they visited this hotel.

Web Development

Ukraine

The client came to us with an outdated site with a complex management system. The main task was to update the design, transfer all content and create a simple CMS, which we implemented with our admin panel.

Web Development

Ukraine

Web Development

Ukraine

Web Development

Ukraine

The main task of this project was not just to develop a site that would be convenient for the user, but also to implement a complex integration with the module of automatic selection of tours. It was important that everything was as automated as possible and with accessible navigation, but it was even more important to predict in advance such a structure of landing pages that would help in the further promotion of the site.

Web Development

Czechia

Business digital promotion often requires a website. We were approached precisely for this purpose - we needed to create a catalog of confectionery products so that all customers could get acquainted with the products and order the positions interesting to them. The site was developed in three languages with an online ordering option.

Web Development

Slovakia

Our task was to create a website for the agency, which specializes in the search, selection, testing, and employment of Digital and IT professionals for small and medium-sized businesses in the EU, USA, and UK. It is the company’s first website for its online presence.

Web Development

Ukraine

It is not the first site we have made with our client. We started cooperation in the distant 2014. In 2016, we developed a new site that brought the customer substantial business growth. Four more years have passed, and we have set a new goal: a new site has been developed on the latest CMS with a modern design and adaptability for different mobile devices.

Poland

The previous site was made on Tilda, it was one-page, which did not allow for full-fledged technical work, as well as work on SEO promotion. Our task was to transfer the site to our CMS Sprava, implement 3 language versions, update the design and make it multi-page.

Slovenia

The customer already had a website on WordPress at the time of the start of cooperation. One of the development conditions was the preservation of the admin panel, updating the site design and its technical improvement.

Ukraine

The development goal was very clear: an understandable and user-friendly from all devices (of course, the main audience – smartphones) business card website with a booking module. The main goal – booking hotel rooms directly through the site. It was important that the booking process was very simple and fast.

Web Development

Poland

To develop the most "fresh", modern and adaptive to mobile devices website-landing - such a task faced us at the beginning of the project.

Web Development

USA

Previous website was developed by the client himself, it wasn’t prepared for SEO and had limited functionality (complex and incomprehensible structure, too simple landing pages, old design, adaptation bugs).

Web Development

Ukraine

After Russia invaded the territory of Ukraine, we needed to quickly develop a website with which users could quickly find information on how to help Ukraine. We have developed a website with three language versions and all information about help.

Web Development

Slovenia

Development of a Landing Page for a turnkey Internet marketing agency PegasusPromo, which is located in Slovenia. We needed to do design and programming in a short time in order to get an understandable structure, a site filled with the necessary information, which would convert users into customers well.

Ukraine

Europe

Ukraine

Web Development

Ukraine

The previous site was developed by the customer on the Bitrix24 cloud system, had limited editing capabilities, which caused a lot of difficulties in building the structure of landing pages. During SEO optimization, we faced a lot of issues with the operation of the domain, connection of scripts to the site etc..

Web Development

Ukraine

Web Development

Germany

BTU-CENTER is a company that manufactures and sells microbial and enzyme preparations for agriculture.

The main task of this project is to develop a catalog site for the European market and implement it on the OpenCart platform (as it is planned to modify the site into a full-fledged online store in the future).

Web Development

Europe

The Healthy Land company develops and sells self-produced fertilizers and bio-additives for plants. The company also has its own trademark and has successfully established itself on the Ukrainian market. In order to expand the geography of the brand and establish sales abroad, a decision was made to scale up. One of the main tools for successful scaling for a company is a website.

Web Development

United Kingdom

The website for the packaging solutions company seamlessly integrates user-friendly navigation with captivating visuals to showcase their extensive range of products, from cups and holders to noodle boxes. Through responsive design and optimized performance, it ensures a smooth and engaging experience for both desktop and mobile users, fostering accessibility and driving customer engagement.

United Kingdom

Web Development

Ukraine

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Google Ads

Canada

Is there a guaranteed way to increase organic traffic to a cargo transportation company's website by 5 times in less than six months?

Europe

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Ukraine

Customer is a law firm providing legal and lawyer services for individuals in terms of criminal, family, administrative, residential, civil, military, and migration law.

Europe

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USA

Developing an online store for the US market is a great opportunity to explore a niche in the overseas market by adding the experience and knowledge we have accumulated over the years of working in digital marketing.

USA

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Web Development

Ukraine

Today we will tell you how to keep in a highly competitive niche with regular work on SEO and usability. Grab a coffee, and let’s go:)

Europe

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Production of roller blinds, Roman blinds, day-night blinds, awnings, protective, as well as transparent polycarbonate roller blinds, etc.

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Ukraine

From case to case, we are talking about how important for SEO promotion is website usability: its logical structure, intuitive interface, non-irritating design, use of all modern Internet marketing tools...

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Ukraine

This case demonstrates how the expansion of geography in promotion helps to scale your business.

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The project came to us in September 2020. What did we have at the start?

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This case will be useful for those who work in the B2B sphere and offer not only goods, but also consultations on the operation and repair of goods.

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Our customer is a medical center in Lviv with a long history, over 20 years old. The main feature of the Biomed center is a whole range of the most modern diagnostic technologies.

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The case study will be helpful to owners of hotels and restaurants and marketers in HoReCa. Let’s talk about how important it is not only to listen to the advice of SEO experts and the developers but also to hear them.

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This case is interesting for those who are looking for an SEO contractor for a long-term collaboration. Because we describe here the results of cooperation for 7 years. We can say that for all 7 years we have been helping to grow the business.

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It was hard for us to decide to tell this story. Moreover, we want to publish its first part - the successful one. But there is also a sad continuation about how careless movements with the site can lead to the trouble.

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We want to talk about how a thoughtful approach to developing a site for a country recreation complex allows you to get the attention of potential guests, positions in the tops and expand your audience through non-obvious niches in a short time.

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Let's talk about promoting a dental business website from scratch.

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The customer turned to us in order to increase the number of hits from the site, while he also understood that the site needed to be finalized.

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Web Development

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The customer contacted us to increase the number of requests from the site. He also understands that the site needs to be improved.

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The case of the promotion of the website of printing services (polygraphy) in Kyiv for the period 2013-2020

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Meta Ads

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Ukraine

Another story about how we helped improve and promote the old medical clinic site.

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This case considers plastic surgeon's website creation and promotion. It will help young doctors who are thinking about a personal website and want to understand the process of its creation and what should be considered to maximize the involvement of patients.

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We tell only the facts, the decision is yours

How can SEO help beauty salons?

Getting into the Top search results makes the resource visible to “warm” customers interested in the service. The non-optimized site is poorly indexed or may not get into the search results at all: in this case, the target audience simply will not find the web resource of the salon in the network.

Getting organic traffic allows us to reduce the cost of advertising significantly. Thus, the cost of attracting each client is reduced.

SEO promotion also works well on reputation. People tend to trust brands that occupy the top position in search results. In addition, users will pay attention to the design, quality photos, the presence of reviews, and complete information about the service.

I already have social media pages. Do I need website optimization?

Many people who get to know the beauty salon on social networks go for more information on the site. The user may have questions about price, working hours, sterilization tools, or cosmetics brands. Your web resource can respond to them. The Sprava team knows all the nuances of beauty salon promotion and will gladly share how to attract and retain customers.

If the site of your studio or salon brings insufficient orders and traffic, order an audit at the Sprava Agency. Our specialists will tell you how to fix the situation. If necessary, we will create a new web resource that meets the requirements of search engines and can be successfully promoted on Google.

Do a small hairdresser, manicure studio, or cosmetologist need SEO?

There is an opinion that search promotion is necessary only for large networks of beauty salons and luxury studios. SEO can help even a small business in the beauty sphere. Promotion is worth investing in if you plan to work and develop in this industry constantly. Success can be achieved by correctly identifying the target audience, highlighting their competitive advantages, and moving towards medium- and long-tail keywords.

How soon can we expect results?

The result depends on the initial state of the resource, competition, and work direction. A positive trend can be observed in 3-5 months. However, the issues will grow after the technical errors are eliminated and optimized content is placed.

Is a one-time SEO enough to stay at Google’s Top for a long time?

The primary promotion allows optimized pages of the site to occupy high lines in search results long. However, Google algorithms are changing, and new companies are emerging in the market, so maintaining the position of SEO must be dealt with constantly. The cost of SEO support is much lower than the cost of primary promotion.

Full cycle quality SEO for a beauty salon website

SEO for beauty salons, hairdressers, or manicure studios consists of the following steps:

Providing solutions to solve your problems