A complex, branched structure characterizes online stores. You need to optimize product cards and categories and the store's main page to get to the top ranking. But there are other goals of promotion than traffic. For good sales and profit, it is necessary to improve usability and add comprehensive information for users to the pages, answer all their questions, and remove doubts. Only an integrated approach will allow us to move away from competitors, make promotions with short- and longtail keywords, and receive conversions.
Moreover, there are entirely different strategies for SEO promotion of online stores of clothing, machinery, food, children’s, medical and animal products. When optimizing websites, Sprava specialists consider all possible factors that help to use marketing tools at total capacity.