Online stores typically feature a complex, branched structure. You need to optimize product cards and categories and the store's main page to get to the top ranking. But there are other goals of promotion than just traffic. For good sales and profit, it is necessary to improve usability and add comprehensive, user-friendly information to the pages, answer all their questions, and remove doubts. Only an integrated approach will allow us to move away from competitors, make promotions with short and long tail keywords, and receive conversions.
Moreover, there are entirely different strategies for SEO promotion of online stores that sell clothing, machinery, food, children’s, medical and animal products, and so on. When optimizing websites, Sprava specialists consider all possible factors that help to use marketing tools at total capacity.