- discussion of client’s wishes, determination of real estate SEO services goals;
- resource audit - analysis of niche and competitors, checking for technical errors, site verification for compliance with search engine requirements;
- development of SEO strategy following the stated objectives;
- building a step-by-step work plan;
- on-page SEO - optimization of codes, structure, text, and visual content;
- off-page optimization;
- website adaptation for mobile devices;
- working on usability and commercial factors;
- local SEO, placement of agency information on aggregators;
- reporting of ranking and conversion.