Case promotion of the dentistry website in the Dnieper | Cases

Case

Stomat Service

Ukraine

Healthcare

2017

At the beginning of the work, the main page of the site looked like this.

Period of work: November 2017 - to this day.
At the beginning of the work, the number of requests in the TOP was 2% of the total list. By May 2020 - 72%.
The average attendance for November 2017 is 2 visitors/day. May 2020 - 74 visitors.

There were no pages with services at all, a page with a general price list for all services was attached to the Services menu item. This affected the speed of obtaining the result, as about 37 pages and categories with services were gradually created.

01 compiling the semantic core and site structure (because there were no pages with services at all)

02 writing articles for new pages, gradual addition of new pages (1-2 per month), content and optimization

03 compiling an anchor list and buying links

04 Google My Business optimization

05 Usability working:

06/18 - creating a general category https://stomaservice.com.ua/services/ with a services preview
07/18 - breadcrumbs realization
10/18 - creating a page and form for reviews, displaying a block with doctors on the homepage
11/18 - implementation a block with benefits
12/18 - the "Register for an appointment" button was implemented in the header
01/19 - creating a blog section, working with blog articles
02/19 - installation of recaptcha on feedback forms
03/19 - social media buttons and google map in the footer
04/19 - adding functionality for ordering a call
05/19 - creation and structuring of the gallery page - http://stomaservice.com.ua/photos/
04/20 - connection of the security certificate
05/20 - implementation of the question-answer block for displaying a rich snippet