Website promotion of dentistry in Dnipro

• Period of work: November 2017 - to this day.
• At the beginning of the work, the number of requests in the TOP was 2% of the total list. By May 2020 - 72%.
• The average attendance for November 2017 is 2 visitors/day. May 2020 - 74 visitors.

At the beginning of the work, the main page of the site looked like this:

There were no pages with services at all, a page with a general price list for all services was attached to the Services menu item. This affected the speed of obtaining the result, as about 37 pages and categories with services were gradually created.

What works have been taken?

1. compiling the semantic core and site structure (because there were no pages with services at all)
2. writing articles for new pages, gradual addition of new pages (1-2 per month), content and optimization
3. compiling an anchor list and buying links
4. Google My Business optimization
5. Usability working:

• 06/18 - creating a general category https://stomaservice.com.ua/services/ with a services preview 
• 07/18 - breadcrumbs realization
• 10/18 - creating a page and form for reviews, displaying a block with doctors on the homepage
• 11/18 - implementation a block with benefits
• 12/18 - the "Register for an appointment" button was implemented in the header
• 01/19 - creating a blog section, working with blog articles
• 02/19 - installation of recaptcha on feedback forms
• 03/19 - social media buttons and google map in the footer
• 04/19 - adding functionality for ordering a call
• 05/19 - creation and structuring of the gallery page - http://stomaservice.com.ua/photos/
• 04/20 - connection of the security certificate
• 05/20 - implementation of the question-answer block for displaying a rich snippet

Results:

Organic traffic for the entire period:

• November 2017 - average 2 people/day from organic
• May 2020 - average 74 person/day from organic

If we compare April 2019 and 2020, the increase in traffic was 722.33%.

Growth of positions over the past 6 months:

Key periods in the growth of positions:

1. une 2019: growth compared to the previous month + 9%
   
2. February 2020 - positions increased from 38% to 52% - plus 14%
3. March 2020: 8% up.  
   
4. April 2020: +9%.