Digital marketing case studies

The secret to a hotel’s online popularity and excellent reputation undeniably lies in providing high-quality services. However, gaining visibility online, attracting users to the website, and converting them into clients requires integrating SEO into the marketing strategy. When done right, SEO not only helps fill rooms during peak seasons, holidays, and vacation periods but ensures consistent occupancy throughout the year.

Pay-per-click (PPC) advertising is displayed to users interested in specific products or services and serves as an effective tool for promoting various businesses. It is often used alongside SEO while waiting for optimization results, as well as for driving additional traffic.

Pay-per-click (PPC) advertising is one of the fastest and most effective ways to attract new clients to a website. Users searching for products or services on Google often click on ads at the top of the search results and place orders.

Successfully promoting services online requires significant effort and experimenting across various channels. Our client decided to attract customers through targeted ads on Facebook and Instagram. The campaigns didn’t meet expectations right away, but a well-planned adjustment to the strategy eventually delivered the desired results. Here’s a look at how we approached the project and the actions that made a substantial impact.

Our task was updating the current site, transferring information, and creating an adaptive design.