No magic - just our painstaking joint work on the site
When it comes to promoting a website, we often recommend starting fresh with a new resource and a comprehensive strategy. This approach saves time, budget, and maximizes the online potential to meet business goals.
The success story of the cosmetology center "Alkhimiya Kraso" is a testament to this strategy. Launching a new website, combined with SEO and contextual advertising, helped attract over 5,000 visitors and generate more than 500 conversions from scratch. Here’s how we did it.
Meet the Client
"Alchemy of Beauty" is a leading innovator in cosmetology based in Rivne, operating for over a decade.
Their main services include:
- Basic cosmetology (cleansing, peels, personalized care programs);
- Beauty injections;
- Advanced facial and body treatments.
"Alchemy of Beauty" also offers doctor consultations and mammary gland ultrasounds, utilizing the latest global advancements. Their specialists continually enhance their skills both locally and internationally.
Project Goals and Objectives
Our partnership with "Alchemy of Beauty" spans over five years. You might think we’ve already hit the top, but this long-term collaboration shows the client’s satisfaction and constant growth.
How did it all begin? In 2019, the client reached out to Sprava Agency, aiming to boost conversions and brand recognition. Despite having an existing website, we identified the need for a new web resource to encompass all salon activities and effectively attract customers..
Our specialist team developed a detailed plan that included:
- Creating a comprehensive website on CMS Sprava;
- SEO;
- Google Ads advertising.
We’ve been working on SEO since June 2020 and continue to do so. Contextual advertising serves as an additional audience attraction channel.
Website Creation and SEO
The new website on CMS Sprava was designed with Google’s usability requirements in mind.
- Competitor website analysis
- Technical and SEO audits of the client’s site
- Semantic collection aligned with page clustering
For medical-themed websites, trust and expertise are crucial for ranking. We focused on presenting the salon’s services professionally and in detail. The client provided most of the original content, knowing their services best. We edited it to be engaging and SEO-friendly. Building trust involved publishing customer reviews, certificates, and authentic photos.
Contextual Advertising
In this niche, focusing on the target audience is key. We initially based our approach on search campaigns, testing each service direction and keeping the most effective ones.
We later introduced dynamic ads: Smart and Performance Max. Both provided extensive reach and cost-effective traffic, with Performance Max proving most efficient. We’ve stuck with a combination of search and Performance Max campaigns ever since.
Results of Client Collaboration
In the first year of SEO promotion, we elevated the website’s positions to the TOP 88%. Organic search traffic surged from 100 to 2,000 visitors per month. Today, the site consistently ranks in the TOP for 100% of priority queries. The graph below illustrates the rapid traffic growth starting in 2020.