Beauty Center Promotion: From Website Creation to 655 Conversions Per Month

Case

Alchemy of Beauty

Ukraine

Cosmetology

2023

When it comes to promoting a website, we often recommend starting fresh with a new resource and a comprehensive strategy. This approach saves time, budget, and maximizes the online potential to meet business goals.

The success story of the cosmetology center "Alkhimiya Kraso" is a testament to this strategy. Launching a new website, combined with SEO and contextual advertising, helped attract over 5,000 visitors and generate more than 500 conversions from scratch. Here’s how we did it.

"Alchemy of Beauty" is a leading innovator in cosmetology based in Rivne, operating for over a decade.

Their main services include:

Basic cosmetology (cleansing, peels, personalized care programs);
Beauty injections;
Advanced facial and body treatments.

"Alchemy of Beauty" also offers doctor consultations and mammary gland ultrasounds, utilizing the latest global advancements. Their specialists continually enhance their skills both locally and internationally.

Our partnership with "Alchemy of Beauty" spans over five years. You might think we’ve already hit the top, but this long-term collaboration shows the client’s satisfaction and constant growth.

How did it all begin? In 2019, the client reached out to Sprava Agency, aiming to boost conversions and brand recognition. Despite having an existing website, we identified the need for a new web resource to encompass all salon activities and effectively attract customers..

Our specialist team developed a detailed plan that included:

Creating a comprehensive website on CMS Sprava;
SEO;
Google Ads advertising.

We’ve been working on SEO since June 2020 and continue to do so. Contextual advertising serves as an additional audience attraction channel.

The new website on CMS Sprava was designed with Google’s usability requirements in mind.

Competitor website analysis
Technical and SEO audits of the client’s site
Semantic collection aligned with page clustering

For medical-themed websites, trust and expertise are crucial for ranking. We focused on presenting the salon’s services professionally and in detail. The client provided most of the original content, knowing their services best. We edited it to be engaging and SEO-friendly. Building trust involved publishing customer reviews, certificates, and authentic photos.

In this niche, focusing on the target audience is key. We initially based our approach on search campaigns, testing each service direction and keeping the most effective ones.

We later introduced dynamic ads: Smart and Performance Max. Both provided extensive reach and cost-effective traffic, with Performance Max proving most efficient. We’ve stuck with a combination of search and Performance Max campaigns ever since.

In the first year of SEO promotion, we elevated the website’s positions to the TOP 88%. Organic search traffic surged from 100 to 2,000 visitors per month. Today, the site consistently ranks in the TOP for 100% of priority queries. The graph below illustrates the rapid traffic growth starting in 2020.

In April 2024, the website attracted 5,007 users, generating 655 conversions.

Continuous optimization has maintained high rankings and increased traffic.

Over the past year, Google Ads traffic skyrocketed by over 928% compared to the previous year.

We continually develop the strategy by adding new services, creating high-quality creatives, and adjusting ads per Google’s latest recommendations. Our efforts yield an average CTR of 15.72%.

Результати контекстної реклами для сайту косметології

In 2023, approximately 49,800 users visited the site. On average, this translates to 4,100 visitors making about 290 conversions per month, with organic traffic being the primary channel. Paid promotion contributes around 40% of the total monthly traffic. And we’re not stopping there.

Project Manager
at Sprava Agency

However, to promote the full range of services and boost brand awareness, we needed to follow several recommendations. It’s great that the client is invested in site development, takes advice, and provides feedback. Having the company’s Instagram page offers high-quality, unique photo content for all directions.

SEO Specialist
at Sprava Agency

Our success was driven not just by our experience but also by the active participation of the client’s team, who provided materials to describe the services. The local focus reduces competition somewhat, but reaching the TOP still required effort. We continually seek new growth opportunities, including new service areas and expanded semantics for existing clusters.

PPC Specialist
at Sprava Agency

A well-organized process facilitated rapid strategy implementation and excellent results. I received timely responses to suggestions or questions, maintaining high advertising effectiveness. Attractive materials drew a significant number of interested users. Using various campaign types offered flexibility in customizing ads and targeting the right audience. Regular effectiveness analysis identified the best strategies, which we continue to use.

In conclusion, a comprehensive approach to promoting a medical website, focusing on trust factors and creating high-quality expert content, led to outstanding results. Want the same success? Contact Sprava Agency specialists, and together we’ll craft a winning strategy for your project.

We care about improving your sales :)

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