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Case

From Zero to +470% Organic Traffic Growth in Six Months: The SEO Success Story of an Online Pharmacy

Pharmacy Vitamin 24
USA
Healthcare
2023
Effective promotion of an online pharmacy, quick customer acquisition, and launching sales require a tailored strategy

It's crucial to consider the rules and restrictions related to the promotion of pharmaceuticals and related products. With significant experience and expertise in promoting medical websites, the Sprava Agency team was able to ensure stable traffic and conversion growth for a US-based pharmacy. Here’s a detailed look at how we did it and the results we achieved.

About the Client

Vitamin24.online is an online pharmacy offering Ukrainian-made products and international pharmaceuticals in the US. Their website features various categories of products, including:

  • medications;
  • medical supplies;
  • antiseptics;
  • vitamins and supplements;
  • herbs and teas;
  • pharmacy cosmetics.

Orders are shipped via USPS, with courier delivery available in Cleveland, Ohio.

Key Challenges, Goals, and Objectives for Promoting a Ukrainian Online Pharmacy in the US

At the end of 2023, the client approached Sprava Agency with a brand-new website. We started the project from scratch. The advantage of this niche was low competition, as few pharmacies in the US offer Ukrainian products. The main goals were to attract traffic to the site and increase the number of orders.

We proposed a comprehensive promotion plan encompassing SEO and contextual advertising. This multifaceted approach is very effective because SEO is a long-term game, while paid Google Ads can immediately attract visitors and generate orders.

Before starting the SEO campaign, we developed a month-by-month action plan, which included:

Month 1:
  • setting goals;
  • collecting the semantic core;
  • technical optimization, meta tag creation, product card optimization;
  • developing a content plan;
  • writing and publishing optimized texts;
  • fixing cart issues.
Month 2:
  • preparing and publishing texts;
  • link building;
  • updating the content plan;
  • conducting usability analysis and creating technical specifications for improvements.
Month 3:
  • continuing work on the content plan and texts;
  • buying links;
  • internal linking of products;
  • implementing usability recommendations.
Month 4:
  • continuing work on texts;
  • SEO adjustments based on completed tasks;
  • further usability improvements.

Project Execution

We worked on the site from December 1, 2023, to February 28, 2024.

The Google search promotion strategy was based on:
  • competitor analysis;
  • technical and SEO audits;
  • collecting current semantics and clustering key queries by pages.
Our SEO efforts included:
  • fixing technical errors;
  • developing a content plan for section and category descriptions;
  • writing and publishing optimized thematic materials;
  • enhancing usability.

For user convenience and improved behavioral factors, we implemented several updates.

01
Created a notification for adding items to the cart with “Continue Shopping” and “Go to Cart” buttons.
 
02
Listed catalog categories separatelyу.
03

Made the arrows for scrolling through the "Popular Products" section visible on the homepage.

This is just a partial list of changes. We also aligned subcategory headings, removed unnecessary information, adjusted fonts and spacing, and repositioned images and text descriptions where needed.

SEO Promotion Results for Vitamin24.online

Although our work on the project lasted only three months, we accomplished many of the planned tasks. Even after pausing optimization efforts, the metrics continued to improve. Compared to December 2023, the number of clicks from search results had increased by 470% by the end of May 2024. The growth in organic traffic over six months is clearly shown in the Google Analytics report.

01
Additionally, the main source of orders over the past two months has been organic search.

Lyudmila Katrych

Project Manager
at Sprava Agency

 

There were no significant issues with the project. The client was receptive to our advice and recommendations.

Unfortunately, circumstances forced them to pause the promotion efforts. Despite not completing all necessary tasks, we achieved excellent results. Customers continuously find the site through search and make purchases, which was the client’s primary goal.

Victoria Martin

SEO Specialist
at Sprava Agency

 

We started by addressing technical issues like incorrect hreflang tags, redundant headers, and 404 errors.

We focused heavily on content. A detailed content plan and page optimization were carried out considering E-E-A-T factors (Experience, Expertise, Authoritativeness, Trustworthiness). We also created meta tag templates for product cards, ensured correct page listings, added alt tags to images, and optimized headings.

As a result, the site began indexing actively. Initially, only one page appeared in search results, but the number grew over time, and the site’s ranking for key terms started to improve. Besides optimizing catalog sections, we also enhanced product cards, which helped attract additional targeted traffic.

SEO is a long-term solution

Search promotion continues to drive traffic and orders even if active optimization efforts are paused. If you want to sell products or services with minimal advertising costs, order SEO services for your project from our agency.

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