No magic - just our painstaking joint work on the site
It's crucial to consider the rules and restrictions related to the promotion of pharmaceuticals and related products. With significant experience and expertise in promoting medical websites, the Sprava Agency team was able to ensure stable traffic and conversion growth for a US-based pharmacy. Here’s a detailed look at how we did it and the results we achieved.
About the Client
Vitamin24.online is an online pharmacy offering Ukrainian-made products and international pharmaceuticals in the US. Their website features various categories of products, including:
- medications;
- medical supplies;
- antiseptics;
- vitamins and supplements;
- herbs and teas;
- pharmacy cosmetics.
Orders are shipped via USPS, with courier delivery available in Cleveland, Ohio.
Key Challenges, Goals, and Objectives for Promoting a Ukrainian Online Pharmacy in the US
At the end of 2023, the client approached Sprava Agency with a brand-new website. We started the project from scratch. The advantage of this niche was low competition, as few pharmacies in the US offer Ukrainian products. The main goals were to attract traffic to the site and increase the number of orders.
We proposed a comprehensive promotion plan encompassing SEO and contextual advertising. This multifaceted approach is very effective because SEO is a long-term game, while paid Google Ads can immediately attract visitors and generate orders.
Before starting the SEO campaign, we developed a month-by-month action plan, which included:
- setting goals;
- collecting the semantic core;
- technical optimization, meta tag creation, product card optimization;
- developing a content plan;
- writing and publishing optimized texts;
- fixing cart issues.
- preparing and publishing texts;
- link building;
- updating the content plan;
- conducting usability analysis and creating technical specifications for improvements.
- continuing work on the content plan and texts;
- buying links;
- internal linking of products;
- implementing usability recommendations.
- continuing work on texts;
- SEO adjustments based on completed tasks;
- further usability improvements.
Project Execution
We worked on the site from December 1, 2023, to February 28, 2024.
- competitor analysis;
- technical and SEO audits;
- collecting current semantics and clustering key queries by pages.
- fixing technical errors;
- developing a content plan for section and category descriptions;
- writing and publishing optimized thematic materials;
- enhancing usability.
For user convenience and improved behavioral factors, we implemented several updates.