Case Study of SEO for an Online Pharmacy // Sprava Agency

Case

Pharmacy Vitamin 24

USA

Healthcare

2023

It's crucial to consider the rules and restrictions related to the promotion of pharmaceuticals and related products. With significant experience and expertise in promoting medical websites, the Sprava Agency team was able to ensure stable traffic and conversion growth for a US-based pharmacy. Here’s a detailed look at how we did it and the results we achieved.

Launch of SEO pharmacy promotion

Vitamin24.online is an online pharmacy offering Ukrainian-made products and international pharmaceuticals in the US. Their website features various categories of products, including:

medications;
medical supplies;
antiseptics;
vitamins and supplements;
herbs and teas;
pharmacy cosmetics.

Orders are shipped via USPS, with courier delivery available in Cleveland, Ohio.

At the end of 2023, the client approached Sprava Agency with a brand-new website. We started the project from scratch. The advantage of this niche was low competition, as few pharmacies in the US offer Ukrainian products. The main goals of SEO pharmacy were to attract traffic to the site and increase the number of orders.

We proposed a comprehensive promotion plan encompassing SEO and contextual advertising. This multifaceted approach is very effective because SEO is a long-term game, while paid Google Ads can immediately attract visitors and generate orders.

Before starting the SEO campaign, we developed a month-by-month action plan, which included:

setting goals;
collecting the semantic core;
technical optimization, meta tag creation, product card optimization;
developing a content plan;
writing and publishing optimized texts;
fixing cart issues.

preparing and publishing texts;
link building;
updating the content plan;
conducting usability analysis and creating technical specifications for improvements.

continuing work on the content plan and texts;
buying links;
internal linking of products;
implementing usability recommendations.

continuing work on texts;
SEO adjustments based on completed tasks;
further usability improvements.

Case of SEO pharmacy promotion

We worked on the site from December 1, 2023, to February 28, 2024.

competitor analysis;
technical and SEO audits;
collecting current semantics and clustering key queries by pages.

fixing technical errors;
developing a content plan for section and category descriptions;
writing and publishing optimized thematic materials;
enhancing usability.

For user convenience and improved behavioral factors, we implemented several updates.

Listed catalog categories separately in the menu

Created a notification for adding items to the cart with “Continue Shopping” and “Go to Cart” buttons.

Listed catalog categories separatelyу.

Made the arrows for scrolling through the "Popular Products" section visible on the homepage.

This is just a partial list of changes. We also aligned subcategory headings, removed unnecessary information, adjusted fonts and spacing, and repositioned images and text descriptions where needed.

Although our work on the project lasted only four months, we accomplished many of the planned tasks. Even after pausing optimization efforts, the metrics continued to improve. Compared to December 2023, the number of clicks from search results had increased by 470% by the end of May 2024. The growth in organic traffic over six months is clearly shown in the Google Analytics report.

Growing organic traffic on the website of the pharmacy

Additionally, the main source of orders over the past two months has been organic search.

Analyzing traffic to the pharmacy website over 2 months

Project Manager
at Sprava Agency

Unfortunately, circumstances forced them to pause the promotion efforts. Despite not completing all necessary tasks, we achieved excellent results. Customers continuously find the site through search and make purchases, which was the client’s primary goal.

SEO Specialist
at Sprava Agency

We focused heavily on content. A detailed content plan and page optimization were carried out considering E-E-A-T factors (Experience, Expertise, Authoritativeness, Trustworthiness). We also created meta tag templates for product cards, ensured correct page listings, added alt tags to images, and optimized headings.

As a result, the site began indexing actively. Initially, only one page appeared in search results, but the number grew over time, and the site’s ranking for key terms started to improve. Besides optimizing catalog sections, we also enhanced product cards, which helped attract additional targeted traffic.

Search promotion continues to drive traffic and orders even if active optimization efforts are paused. If you want to sell products or services with minimal advertising costs, order SEO services for your project from our agency.

We care about improving your sales :)

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