Case

Dodo Socks

Ukraine

E-commerce

2025

Achieving brand recognition from the perspective of business growth and sales increase is just half the battle. Even if your products are well-known and loved, without proper search engine optimization (SEO), you will likely lose a significant portion of potential traffic and sales. A company may be well-known, but a new collection or category designed to attract an audience needs to be optimized for search engines. Moreover, there is always room for growth in any business.

How Sprava Agency’s SEO specialists managed to improve Dodo Socks’ website rankings in Google’s search results in record time is shared in this case study. We’ll explain what we did, what tools we used, and what results we achieved.

Dodo Socks is best known for producing socks with fun and colorful designs. Before the full-scale war, the company operated in Rubizhne, Luhansk region, but has since focused its activities in Lviv. In addition to women’s, men’s, and children’s socks, Dodo Socks also produces:

underwear;
swimwear;
slippers;
board games;
designer scarves and hats.

The brand’s mission is to popularize Ukrainian products and contribute positively to society’s welfare.

SEO work began in May 2025. Upon contacting us, the client sought to:

analyze and identify areas for growth;
fix technical issues;
increase non-branded query share.

Their main goal was to rank in the top results for new product categories: "Sports" (socks for running, trekking, and cycling), and "Underwear."

At the beginning of our work on the project, we observed a noticeable drop in organic traffic compared to 2024.

January 2025: traffic decreased by 5.0% compared to January 2024.
February 2025: traffic decreased by 33.2% compared to February 2024.
March 2025: traffic decreased by 13.9% compared to March 2024.
April 2025: traffic decreased by 28.2% compared to April 2024.

According to Google Analytics data, we saw an overall drop of nearly 20% when comparing 2025 to 2024.

Organic Traffic Metrics from Ahrefs.

+20% of queries in the Top-20;
+5-10% of queries in the Top-10;
+20% traffic within 3 months (+2-3K visits).

The primary traffic goal was to return to last year’s traffic levels.

80% of queries in the Top-20;
65-70% of queries in the Top-10;
+40-50% traffic from the starting point (+5K visits).

The strategy to meet these goals involved optimizing existing pages and creating new optimized ones, along with expanding and structuring the website. Throughout this, the online store had to continue operating smoothly, ensuring no impact on optimization, speed, or page URLs.

After clearly defining the SEO objectives and agreeing on them with the client, our team immediately began working on SEO.

The SEO campaign included semantic core gathering and clustering, developing the initial anchor list, and creating technical specifications for:

fixing technical issues on the site;
initial optimization of the online store;
writing meta tags for product pages according to a prepared algorithm;
adding ratings to the snippet.

Due to restricted access to the site’s admin panel and code, the technical tasks were handled by the client. During implementation, we remained in constant contact, providing consultations and answering all questions.

In July, we began working on external SEO, including link building.

Most of the work was completed in the last week of May, and the results were quickly noticeable. While the site is still being indexed, initial achievements can already be observed.

After completing all tasks and implementing the changes, we checked the rankings and observed improvements for several queries.

«жіноча білизна українського виробника» — previously, the website didn’t appear in the Top-100, but now it ranks 16th.

«труси-боксерки» — moved from 43rd place to Top-3.

«трекінгові шкарпетки» – moved from 50th to 4th place.

«велосипедні шкарпетки» – moved to 9th place from not being in the Top-100.

«шкарпетки для спорту» – moved from 48th to 6th place.

«шкарпетки для бігу» – moved from 26th place to Top-3

Additionally, many queries that were not in the Top-100 started appearing in search results. For example, the query "tops from Ukrainian manufacturers" immediately ranked 1st in organic search.

When the project started, 49% of queries were in the Top-10, and after just over a month, this number increased to 68%.

We have also already seen some success in increasing organic traffic.

As of July, the main batch of optimization tasks had not yet been fully implemented, but we completed the first part of the planned tasks. The fact that we’ve already achieved some of the set goals is encouraging.

Project Manager
Sprava Agency

The client uses a unique approach, so the process requires special attention to detail and adherence to their guidelines. This is my first project in this industry, and it turned out to be not only a professional challenge but also a great opportunity for growth.

SEO Specialist
Sprava Agency

However, the website didn’t meet search engine optimization standards. The semantic collection process was quite specific since we had to account for the higher-than-average price category of the products. To combine the optimization we offered with the unique style of content presentation on the site, we worked closely with the client’s team. The first positive results are already visible, and we are not stopping there.

Thus, Dodo Socks is an example of how a popular brand can significantly strengthen its position in Google by implementing the right SEO strategy and a professional approach. If you want to restore lost visibility in search engines, promote new products, or simply drive more organic traffic, the Sprava Agency team is here to help.

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