Website promotion for a printing house in Kyiv: traffic increase: +90%, bounce rate decrease: -40%
Project working period: 2013-2020.
Field of activity - Polygraphy.
- Until June 2019, the site looked like this: https://web.archive.org/web/20190413071908/http://multilabel.com.ua/rulonnaja-jetiketka-bez-pechati
- Home page
- Service page
- Mobile version of the site
Statistics for April 2019, before the website transfer:
- Google search website traffic- 348 users
- Bounce rate, Analytics - 0.20%
- Bounce rate, Metrika - 12.4%
Actions taken:
- New website for a project was developed, then completed and transferred to the main domain in May 2019;
- correcting and recollecting the queries, based on current semantic core;
- Website structure checked and adjusted according to the current directions of the printing house;
- Website usability adjustment;
- Main task: updating and correcting the landing pages content;
- optimization of the site pages with new content;
- additional tech. works;
Results:
Current site look:
- Main page
- Service page
- Mobile version of the site
Data for April 2020:
- Google search website traffic - 666 users
- Bounce rate, Analytics - 0.12%
- Bounce rate, Metrika - 15.6%
Traffic dynamics, April 2019 - April 2020:
Website traffic comparative analysis, April 2019 - April 2020:
- search traffic increased by 91.38%
- search bounce rate decreased by 40.21%
As of April 2, 2020, the number of queries in the Google TOP is 61%.
Screenshots of top positions:
- order address stickers -
- label printing -
- marking label -
- order labels in a roll -
- restaurant stickers -
Conclusions: Development and launch of a new site with a convenient adaptive version carried out in parallel with the SEO promotion. Correct website pages content had a huge impact on website positions in Google. These factors formed the growth impact, which allowed the website to increase organic traffic and decrease the bounce rate.
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