Kyiv, printing house website promotion case: traffic rate +90%, bounce rate -40% | Cases

Case

Multilable

Europe

Polygraphy

2020

To initiate the promotion of our website, we decided to develop a new web resource for the printing industry. This decision was made in order to comply with the requirements of the Google search engine and to ensure convenience and informativeness for our users. The new website adhered to modern design and functionality standards to provide a comfortable and efficient user experience. We worked diligently on every aspect of the development, starting from analyzing the audience's needs and ending with optimization to increase visibility in search engines. Our goal was to create not just a website but a tool that was useful and valuable to every visitor, contributing to the development of the printing industry and enhancing its effectiveness in the online environment.

This is how the website looked like before the design update.

Statistics for April 2019, before the website transfer.

It’s highly important to track the results and dynamic. That’s why we want to highlight where we started. Be sure to have Google Analytics set up on your website, this way you can see the results of all the actions completed by you or the agency you’re working with. So, back to the initial statistic:

Google search website traffic - 348 users
Bounce rate - 0.20%

01 Development of a new website for the project. Transfer of the website to the main domain in May 2019.

02 Adjusting keyword research based on the current project needs and search demand.

03 Checking and adjusting the website structure considering the current directions of the printing business.

04 Enhancing website usability to improve the user experience.

05 Updating and refining landing page content.

06 Optimizing site pages with new content to improve search engine results.

07 Performing additional technical work to ensure the efficiency and reliability of the website.

This is how the website looked like before the design update.

Data for April 2020:

Google search website traffic - 666 users
Bounce rate - 0.12%

Website traffic comparative analysis, April 2019 - April 2020:

Search traffic increased by 91.38%
Search bounce rate decreased by 40.21%

As of April 2, 2020, the share of queries in the TOP of search results is 61%.

The development and launch of a new website featuring a user-friendly, adaptive version were carried out concurrently with our SEO promotion efforts. Ensuring that the website's pages contained relevant and accurate content played a significant role in improving its position in Google search results.

These factors collectively contributed to a noticeable growth impact, facilitating an increase in organic traffic and a reduction in the bounce rate. This integrated approach, combining website development, SEO optimization, and content refinement, yielded tangible results in enhancing the website's visibility and user engagement.

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Kyiv printing house website promotion: traffic increase +90%