SEO Services
No magic - just our painstaking joint work on the site
The customer is the Drevny Grad Park Hotel, located a 15-minute drive from Lviv
This is a large country complex with rooms and cottages, a national-style restaurant, outdoor summer pools, and a park. And, most importantly, a huge untapped potential.
The old site categorically did not suit the customer. Therefore, he formulated the following tasks for SPRAVA digital specialists:
- to develop a new website that will be more effective for the hotel and restaurant, as well as draw attention to the summer pool complex;
- to develop a comprehensive Internet marketing strategy, including the contextual advertising organization in Google + SEO-promotion of the site.
- to make the "Drevny Grad" a recognizable, popular holiday destination for a wide audience: transit travelers, families, groups.
- to cover events in the restaurant (New Year, corporate parties) and introduce the events that have been and can be held in the country complex.
Site at the beginning of work: initial data and statistics
The site worked on the old wordpress version and didn’t have a modern and adaptive design. It contained several pages with weak content: small text and photo thumbnails. The structure of the site was traditional: about us, about the hotel, about the restaurant, two pages about events - holidays and conferences, and a page with contacts. No detuning from competitors, special USP.
Development of the original concept of the site
The idea came after several stormy and effective meetings.
Brainstorming was carried out together with the Marketing Director of Drevny Grad. As our experience shows, the coolest projects are obtained when we work together with the customer, deeply immerse ourselves in business processes, study all the nuances and features of the business. They met twice a week: the customer spoke in detail about the services, rooms, menus, his regular guests - everything. And SPRAVA generated ideas for the site. And here's what we came up with.
We took and gathered everyone who can become a guest of the Drevny Grad park hotel and divided everyone into the following groups:
- Transit travelers are all who go to Lviv, Europe, the Carpathians.
- Organizers of various events. And these are not only banquets: birthdays, christenings, washing of new positions, meetings of graduates, etc. These are corporate parties, engagements, photo shoots. In addition to the hotel: cottages, a log-house restaurant, gazebos - there are many locations for events. The places are totally Instagrammable and romantic.
- Organizers of business events, meetings and events only. The idea is that every large company has trainings, meetings of leaders, and they are all looking for a location to hold such meetings. Many hotels are suitable for this purpose, but no one positions themselves that way. It is convenient and fast to get there, as if you are not far away, but already outside the city.
- Families. The complex is located outside the city, but not so far to go. This means that you can spend time together in the fresh air. Because there is a park, a green area, outdoor pools for the warm season, paintball, archery, and a small zoo. The hotel is ideal for a country holiday for families where there are children of different ages - from toddlers to teenagers.
- Wedding planners.
