Gi Pellets: from zero to 530+ conversions, 5000+ monthly visits, and top Google rankings

Case

Gi Pellets

Ukraine

Eco Fuel

2022

Achieving top search engine rankings, increasing traffic, and boosting sales are challenging tasks that require a comprehensive approach. The experts at Sprava Agency have proven that a successful strategy involves internal and external SEO, creating high-quality content, and improving usability. In many cases, it’s best to build a website from scratch.

Our case study on promoting the GI Pellets brand's website demonstrates how an effective strategy can increase traffic by 10,577% over two years and ensure stable visits and sales with minimal effort.

Genesis Invest LLC is a Ukrainian manufacturer of eco-friendly fuel pellets. Over more than five years, the company has established close relationships with raw material suppliers and built a broad customer base.

GI Pellets are produced in Boryspil and primarily sold in Kyiv and the Kyiv region. The company’s high production capacity and partnerships with transportation services enable them to deliver pellets to other regions in Ukraine and the European market, including Italy, Poland, Hungary, Slovakia, Lithuania, Israel, and Greece.

The client approached our agency at the end of 2019. At that time, GI Pellets had a single-page website built with a site builder. The main source of traffic and sales was Google Ads.

The goal of involving Sprava Agency specialists was to increase the number of orders by boosting organic and paid traffic from Google.

Creating a new website with a CMS optimized for SEO;
Organic search promotion;
Contextual advertising.

Our team took on the task of building and promoting the web resource from scratch.

Sprava Agency specialists worked on the project from January 1, 2020, to February 28, 2022.

Created a full-fledged catalog website on CMS Sprava, with dedicated pages for each type of pellet. We ensured the site met search engine requirements and was user-friendly;
Developed a Google search promotion strategy, which included competitor analysis, technical and SEO audits, and collecting semantics based on page clustering;
Improved usability and worked on the site’s content.

Texts were created based on a content plan.

You can explore the site’s structure and content here.

Within a year of collaborating with Sprava Agency, Genesis Invest LLC saw their organic search traffic increase by 7,766%. Over two years, it exceeded 10,000%.

You can track the increase in Google search traffic on the graph.

Comparing organic traffic metrics from January 2020, 2021, and 2022.

For at least six months after the project work paused, there was a steady and significant growth in organic traffic. Compared to the first month (January 2020), search traffic increased by nearly 50,000%!

Notably, at the start of our collaboration, Google Ads was the main source of traffic and orders.

Today, clients come from organic search, as SEO continues to work effectively even without ads.

Project Manager
Sprava Agency

In my opinion, we achieved positive results thanks to the client's loyalty and interest, who listened to our specialists’ recommendations.

Since March 2022, the project hasn’t been actively promoted. Yet, orders from organic search still fully meet the company's production needs. In peak seasons, there’s even a shortage of products.

SEO Specialist
Sprava Agency

Pellet sales were a completely new direction for us, starting from zero—no positions, no traffic. Essentially, it was a B2B sales project. The domain was 1.5 years old when we started, with limited opportunities for semantics. We began with low-frequency clusters: 'pellets in bags,' 'pellets by the ton,' 'pellet production,' etc.

After filling the main and landing pages, we didn’t achieve immediate results. To reach top positions, we worked on E-E-A-T factors (then EAT), posted company information, payment and delivery terms, certificates, and more. After four months, some queries reached the TOP-20. Our goal was not just to increase traffic but to attract a 'warm' audience that might buy pellets in the future. The strategy worked, and the metrics continued to grow.

Starting work in the middle of winter hindered our first-year results. The next heating season’s promotion effects were much more significant.

SEO is a challenging and gradual path to promotion that works powerfully in the long term. A professional approach and site optimization during development can achieve high search rankings, saving on advertising, and generating traffic and sales with minimal effort. Want results just as impressive? Contact the experts at Sprava Agency and get ready for a fruitful collaboration.

We care about improving your sales :)

We want to talk about how a thoughtful approach to developing a site for a country recreation complex allows you to get the attention of potential guests, positions in the tops and expand your audience through non-obvious niches in a short time.

Europe

This case considers plastic surgeon's website creation and promotion. It will help young doctors who are thinking about a personal website and want to understand the process of its creation and what should be considered to maximize the involvement of patients.

Europe

This case is interesting primarily for its approach to solving the customer's problem: there are simply no super-cool results that you are used to seeing in case titles.

Europe

The customer turned to us in order to increase the number of hits from the site, while he also understood that the site needed to be finalized.

Europe

The case of the promotion of the website of printing services (polygraphy) in Kyiv for the period 2013-2020

Europe

The customer contacted us to increase the number of requests from the site. He also understands that the site needs to be improved.

Europe

Another story about how we helped improve and promote the old medical clinic site.

Europe

This case is interesting for those who are looking for an SEO contractor for a long-term collaboration. Because we describe here the results of cooperation for 7 years. We can say that for all 7 years we have been helping to grow the business.

Europe

The case study will be helpful to owners of hotels and restaurants and marketers in HoReCa. Let’s talk about how important it is not only to listen to the advice of SEO experts and the developers but also to hear them.

Europe

Let's talk about promoting a dental business website from scratch.

Europe

It was hard for us to decide to tell this story. Moreover, we want to publish its first part - the successful one. But there is also a sad continuation about how careless movements with the site can lead to the trouble.

Europe

This case will be useful for those who work in the B2B sphere and offer not only goods, but also consultations on the operation and repair of goods.

Europe

Our customer is a medical center in Lviv with a long history, over 20 years old. The main feature of the Biomed center is a whole range of the most modern diagnostic technologies.

Europe

If your task is to build an offline business in Europe, or you are a marketer in such a business, well, or you are just wondering how to succeed there...

Europe