Case

Djerelo Life

Ukraine

Rehabilitation Center

2025

Through campaign testing, flexible budget management, and automated solutions, it is possible to increase conversions, lower costs, and reach a wider target audience. Here’s how we boosted website traffic and inquiries for the “Source of Life” Rehabilitation Center while optimizing the client’s advertising expenses.

Located in Odesa, the center offers services such as:

physical and neurorehabilitation after injuries, surgeries, strokes, heart attacks, bulimia, and anorexia;
occupational therapy;
speech and language therapy;
care for seriously ill and elderly patients, including those with cancer.

Their programs include inpatient, outpatient, and home-based services, catering to patients from Odesa, Mykolaiv, and Kherson regions.

The client aimed to increase website inquiries and build brand recognition in Odesa. Our mission was to boost overall lead volume through Google Ads, complementing existing SEO and targeted advertising efforts.

Working with the client since November 2023, we tested ads for core and additional services during spring and summer 2024.

We refined our approach, eliminating underperforming campaigns and focusing on high-efficiency directions.

Campaign Segmentation: We split the key search campaign into two segments based on top-performing groups, reducing cost-per-conversion and optimizing overall expenses.
Performance Max Campaigns: Using AI-powered Performance Max campaigns, we expanded reach across multiple platforms, attracting new audience segments while maintaining cost-efficiency.
Semantic Core Optimization: We resolved issues with irrelevant search queries by refining the keyword set to match actual user intent, leading to more effective ad spending.
Geotargeting Expansion: When traffic plateaued, we expanded geotargeting to the neighboring Mykolaiv region, increasing reach and attracting additional qualified traffic.

The most significant increase occurred between June and October 2024, shortly after implementing key campaign changes.

Traffic

Increased by 91% to 8,064 unique users.

Conversions

Grew by 136%, generating 1,246 inquiries while lowering the cost per lead.

PPC Specialist,
Sprava Agency

Swift responses from the client helped maintain campaign effectiveness. Our strategy — testing different campaign types, analyzing performance, and adjusting based on results — delivered strong outcomes.

Increasing traffic and requests with PPC is a complex task that requires careful analysis, testing of various campaign directions and tools. The experience of our agency specialists and an integrated approach help businesses find non-standard solutions that allow them to achieve good results and optimize their advertising budget. Contact us, we will help you reach a new level.

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