Digital marketing for IT companies

Services

The IT industry is a competitive niche with a high cost per lead, so some business owners question the return on investment of SEO in the short term.

On the other hand, only high-quality optimization and a powerful content component will allow your site to occupy leading positions in Google rankings and attract the attention of users. Competent application of digital marketing tools increases brand awareness, transforms your site into a source of orders, and increases ROI.

Sprava Agency is a company with more than 20 years of experience in promoting businesses online. We will create an effective digital marketing strategy for your IT company, which will help not only to generate traffic and positions but also significantly expand your «warm» audience, potentially interested in your product.

SEO

A complex SEO audit services
In-depth analysis of niche, competitors, and target audience
Setting goals and measurable KPI
Search requests analysis and clustering
Internal optimization
Link-building
Usability improvement, adding effective CTA buttons
Working on site structure
Filling with expert text content
Control over user behavior on the site
Promotion of priority pages to improve the profitability of the project

Marketing

We at Sprava approach our strategy comprehensively and know that the success of IT companies' promotion on the internet is measured by the number of incoming applications and sales.

And to do this, it is important that the site not only complies with Google’s algorithms but also interests the user. Potential clients of an IT company are technically savvy people who carefully evaluate the site - the «business card» of their future contractor. Design, content, USP, and many other factors can influence decision-making.

We rely on high-quality internal and external optimization, strong niche content, and perfecting the site usability. We know exactly how to transform digital marketing for IT, and the result will be an increase in sales and a high return on investment.

For 20 years, we have brought more than 500 company websites to the top from Europe and Ukraine, and can demonstrate this in real cases.

In the first stage of cooperation, we analyze the marketing efficiency of your site and find points of growth.

We perform turnkey work. If your project is in the development phase, we will help design a new site that meets the requirements of search engines.

We track trends in SEO for IT companies. We adopt the best ideas for the promotion of product, outsourcing, and consulting companies.

Sprava digital marketing agency is a team of strong players. Not only SEO specialists will work on your project, but also other professionals in the industry of digital marketing.

We provide direct and quick communication. Sprava account managers are not just a link between customers and contractors, but they are also specialists with a sufficient technical base, who are immersed in the project and supervise the implementation of KPIs.

We at Sprava approach our strategy comprehensively and know that the success of IT companies' promotion on the internet is measured by the number of incoming applications and sales.

Most importantly - sales and online applications through your site.
An effective strategy for your niche. Your brand enters the TOP and becomes more recognizable, which has a positive impact on its positioning and reputation.
Site with a well-thought-out structure, able to answer clients’ questions and form a trusting relationship with the company.
High positions on the main search queries, leading to the target traffic increase. Your site is visited not by random people, but by potential customers who are looking for your services or products on Google.
Increasing the number and quality of conversions. We know how to improve the behavioral factors on your site and use all methods to solve your business problems.
ROI growth. SEO reduces the cost per lead and increases the return on investment in marketing.
Access to analytics services, and transparent reporting on positions and conversions.

220

sites on promotionAll services

162

sites developedAll cases

contextual advertising projectsAll services

23368

queries in the TOPAll cases

Cases

SEO Google Ads Meta Ads Web Development

Google Ads

Canada

Pay-per-click (PPC) advertising is displayed to users interested in specific products or services and serves as an effective tool for promoting various businesses. It is often used alongside SEO while waiting for optimization results, as well as for driving additional traffic.

Google Ads

Canada

Pay-per-click (PPC) advertising is one of the fastest and most effective ways to attract new clients to a website. Users searching for products or services on Google often click on ads at the top of the search results and place orders.

Google Ads

Ukraine

Google Ads

Ukraine

SEO

Ukraine

SEO is one of the most effective channels for promoting services in a specialized B2B niche, allowing you to attract clients through Google search without ad spending. However, top spots in search results are typically reserved for sites with strong behavioural factors and a high reputation.

SEO

Ukraine

SEO for a website enhances page visibility in search results, increases traffic, and generates orders without extra ad costs. However, getting a site to rank in Google’s Top 10 requires a comprehensive approach that includes technical optimization, structure and usability improvements, and properly optimized page content.

SEO

Ukraine

The secret to a hotel’s online popularity and excellent reputation undeniably lies in providing high-quality services. However, gaining visibility online, attracting users to the website, and converting them into clients requires integrating SEO into the marketing strategy. When done right, SEO not only helps fill rooms during peak seasons, holidays, and vacation periods but ensures consistent occupancy throughout the year.

Ukraine

Promoting large-scale web projects with diverse service offerings requires a comprehensive approach, close collaboration between marketing specialists and business representatives, and a significant investment of time and effort.

SEO

Germany

Promoting educational products, especially language schools, is a tough and competitive game. It requires a well-rounded approach and the use of multiple channels.

SEO

Ukraine

SEO, as a digital marketing tool, works for the long term and has unlimited potential. Even if a website is optimized for search queries, has a logical structure and user-friendly features, ranks high on Google, and generates orders, it is essential to continue SEO efforts.

SEO

Ukraine

Promoting a medical-themed website is a challenging and specialized task that requires the use of various channels and the creation of an effective strategy. While working on the "Dzherelo Life" project, the Sprava Agency team achieved over 200 visitors from scratch and 50+ conversions per month.

SEO

Ukraine

Achieving top search engine rankings, increasing traffic, and boosting sales are challenging tasks that require a comprehensive approach. The experts at Sprava Agency have proven that a successful strategy involves internal and external SEO, creating high-quality content, and improving usability.

SEO

USA

Effective promotion of an online pharmacy, quick customer acquisition, and launching sales require a tailored strategy. It's crucial to consider the rules and restrictions related to the promotion of pharmaceuticals and related products.

SEO

Ukraine

Gone are the days when having a website was just a status symbol for companies. Today, a website is a powerful tool for attracting your target audience, informing potential clients about your products and services, and converting them into customers.

Ukraine

Updating and relaunching a website can make it more modern and appealing to the target audience. However, without a comprehensive approach that includes design changes, structural adjustments, and essential SEO considerations, you risk a drop in search rankings and a decrease in organic traffic. Our client faced such a situation.

Ukraine

When it comes to promoting a website, we often recommend starting fresh with a new resource and a comprehensive strategy. This approach saves time, budget, and maximizes the online potential to meet business goals.

Web Development

Ukraine

Our task was updating the current site, transferring information, and creating an adaptive design.

Web Development

Ukraine

We created a site for the official manufacturer of fire safety devices, «Arton.» We specified the structure of the site, consisting of 7 blocks, prepared a design layout, agreed with the client, and began to work - at the output received a portfolio website with the possibility of editing the main content.

Web Development

Ukraine

We had the task to develop the site catalog for LLC "Organika," which does construction and modernization of industrial enterprises. The primary purpose was to replace CMS for further promotion of the site. At the time of cooperation on the site, there was a self-written admin panel, which prevented us from carrying out the necessary work to improve the position.

Web Development

Europe

Web Development

Europe

The company sells a wide range of ceramic tiles and bathroom products. Due to such a large number of products, we needed to develop a site where product data, availability, prices and photos would be uploaded to the site using automatic import. For development, we chose our CMS Sprava, as it adapts as flexibly as possible to any project tasks.

Web Development

Ukraine

Before us was the task of technical improvement of the site for musical nomination with the possibility of registration and voting for favorite performers. In the future, it was necessary to provide for automatic calculation and output of the final rating in the nominations.

Web Development

Ukraine

We were faced with the task of updating the current site, transferring information and creating an adaptive design.

Web Development

Ukraine

Our task was to create a website that would help the company managers to present products to customers. The site was to be an up-to-date database of all products and services implemented by the company.

Web Development

Ukraine

The previous site of the customer has stayed the same for a long time. We had the task of updating the site. We had to create a modern design that would meet the basic usability requirements and could fully reflect what potential guests would get if they visited this hotel.

Web Development

Ukraine

The client came to us with an outdated site with a complex management system. The main task was to update the design, transfer all content and create a simple CMS, which we implemented with our admin panel.

Web Development

Ukraine

Web Development

Ukraine

Web Development

Ukraine

The main task of this project was not just to develop a site that would be convenient for the user, but also to implement a complex integration with the module of automatic selection of tours. It was important that everything was as automated as possible and with accessible navigation, but it was even more important to predict in advance such a structure of landing pages that would help in the further promotion of the site.

Web Development

Czechia

Business digital promotion often requires a website. We were approached precisely for this purpose - we needed to create a catalog of confectionery products so that all customers could get acquainted with the products and order the positions interesting to them. The site was developed in three languages with an online ordering option.

Web Development

Slovakia

Our task was to create a website for the agency, which specializes in the search, selection, testing, and employment of Digital and IT professionals for small and medium-sized businesses in the EU, USA, and UK. It is the company’s first website for its online presence.

Web Development

Ukraine

It is not the first site we have made with our client. We started cooperation in the distant 2014. In 2016, we developed a new site that brought the customer substantial business growth. Four more years have passed, and we have set a new goal: a new site has been developed on the latest CMS with a modern design and adaptability for different mobile devices.

Poland

The previous site was made on Tilda, it was one-page, which did not allow for full-fledged technical work, as well as work on SEO promotion. Our task was to transfer the site to our CMS Sprava, implement 3 language versions, update the design and make it multi-page.

Slovenia

The customer already had a website on WordPress at the time of the start of cooperation. One of the development conditions was the preservation of the admin panel, updating the site design and its technical improvement.

Ukraine

The development goal was very clear: an understandable and user-friendly from all devices (of course, the main audience – smartphones) business card website with a booking module. The main goal – booking hotel rooms directly through the site. It was important that the booking process was very simple and fast.

Web Development

Poland

To develop the most "fresh", modern and adaptive to mobile devices website-landing - such a task faced us at the beginning of the project.

Web Development

USA

Previous website was developed by the client himself, it wasn’t prepared for SEO and had limited functionality (complex and incomprehensible structure, too simple landing pages, old design, adaptation bugs).

Web Development

Ukraine

After Russia invaded the territory of Ukraine, we needed to quickly develop a website with which users could quickly find information on how to help Ukraine. We have developed a website with three language versions and all information about help.

Web Development

Slovenia

Development of a Landing Page for a turnkey Internet marketing agency PegasusPromo, which is located in Slovenia. We needed to do design and programming in a short time in order to get an understandable structure, a site filled with the necessary information, which would convert users into customers well.

Ukraine

Europe

Ukraine

Web Development

Ukraine

The previous site was developed by the customer on the Bitrix24 cloud system, had limited editing capabilities, which caused a lot of difficulties in building the structure of landing pages. During SEO optimization, we faced a lot of issues with the operation of the domain, connection of scripts to the site etc..

Web Development

Ukraine

Web Development

Germany

BTU-CENTER is a company that manufactures and sells microbial and enzyme preparations for agriculture.

The main task of this project is to develop a catalog site for the European market and implement it on the OpenCart platform (as it is planned to modify the site into a full-fledged online store in the future).

Web Development

Europe

The Healthy Land company develops and sells self-produced fertilizers and bio-additives for plants. The company also has its own trademark and has successfully established itself on the Ukrainian market. In order to expand the geography of the brand and establish sales abroad, a decision was made to scale up. One of the main tools for successful scaling for a company is a website.

Web Development

United Kingdom

The website for the packaging solutions company seamlessly integrates user-friendly navigation with captivating visuals to showcase their extensive range of products, from cups and holders to noodle boxes. Through responsive design and optimized performance, it ensures a smooth and engaging experience for both desktop and mobile users, fostering accessibility and driving customer engagement.

United Kingdom

Web Development

Ukraine

SEO

Google Ads

Canada

Is there a guaranteed way to increase organic traffic to a cargo transportation company's website by 5 times in less than six months?

Europe

SEO

Ukraine

Customer is a law firm providing legal and lawyer services for individuals in terms of criminal, family, administrative, residential, civil, military, and migration law.

Europe

Web Development

USA

Developing an online store for the US market is a great opportunity to explore a niche in the overseas market by adding the experience and knowledge we have accumulated over the years of working in digital marketing.

USA

SEO

Web Development

Ukraine

Today we will tell you how to keep in a highly competitive niche with regular work on SEO and usability. Grab a coffee, and let’s go:)

Europe

SEO

Ukraine

Production of roller blinds, Roman blinds, day-night blinds, awnings, protective, as well as transparent polycarbonate roller blinds, etc.

Europe

SEO

Web Development

Ukraine

From case to case, we are talking about how important for SEO promotion is website usability: its logical structure, intuitive interface, non-irritating design, use of all modern Internet marketing tools...

Europe

SEO

Web Development

Ukraine

This case demonstrates how the expansion of geography in promotion helps to scale your business.

Europe

SEO

Ukraine

The project came to us in September 2020. What did we have at the start?

Europe

SEO

Ukraine

This case will be useful for those who work in the B2B sphere and offer not only goods, but also consultations on the operation and repair of goods.

Europe

SEO

Google Ads

Web Development

Europe

If your task is to build an offline business in Europe, or you are a marketer in such a business, well, or you are just wondering how to succeed there...

Europe

SEO

Ukraine

Our customer is a medical center in Lviv with a long history, over 20 years old. The main feature of the Biomed center is a whole range of the most modern diagnostic technologies.

Europe

SEO

Web Development

Ukraine

The case study will be helpful to owners of hotels and restaurants and marketers in HoReCa. Let’s talk about how important it is not only to listen to the advice of SEO experts and the developers but also to hear them.

Europe

SEO

Ukraine

This case is interesting for those who are looking for an SEO contractor for a long-term collaboration. Because we describe here the results of cooperation for 7 years. We can say that for all 7 years we have been helping to grow the business.

Europe

SEO

Ukraine

It was hard for us to decide to tell this story. Moreover, we want to publish its first part - the successful one. But there is also a sad continuation about how careless movements with the site can lead to the trouble.

Europe

SEO

Google Ads

Web Development

Ukraine

We want to talk about how a thoughtful approach to developing a site for a country recreation complex allows you to get the attention of potential guests, positions in the tops and expand your audience through non-obvious niches in a short time.

Europe

SEO

Ukraine

This case is interesting primarily for its approach to solving the customer's problem: there are simply no super-cool results that you are used to seeing in case titles.

Europe

SEO

Ukraine

Let's talk about promoting a dental business website from scratch.

Europe

SEO

Google Ads

Ukraine

The customer turned to us in order to increase the number of hits from the site, while he also understood that the site needed to be finalized.

Europe

SEO

Google Ads

Web Development

Ukraine

The customer contacted us to increase the number of requests from the site. He also understands that the site needs to be improved.

Europe

SEO

Web Development

Europe

The case of the promotion of the website of printing services (polygraphy) in Kyiv for the period 2013-2020

Europe

SEO

Google Ads

Meta Ads

Web Development

Ukraine

Another story about how we helped improve and promote the old medical clinic site.

Europe

SEO

Web Development

Ukraine

This case considers plastic surgeon's website creation and promotion. It will help young doctors who are thinking about a personal website and want to understand the process of its creation and what should be considered to maximize the involvement of patients.

Europe

All Cases

Blogs

A target audience is a specific group of people with particular characteristics, interests, geographic location, and other traits who are likely to be interested in purchasing certain products or services.

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We tell only the facts, the decision is yours

How can digital marketing help IT companies?

The potential client of the IT company, who is looking for a product or service, first of all, addresses search engines. Therefore, to get targeted traffic, the site must be highly ranked on Google for the required requests. And it’s worth taking advantage of if you need sales and long-term results.

However, SEO promotion for IT at Sprava Agency is not only about increasing traffic and positions. We will make a full check-up, eliminate technical bugs, expand the structure, build a competent reference strategy and carry out qualitative internal optimization. The site will become «visible», informative, and convenient for customers, which will improve your reputation on Google and allow you to bypass competitors

When can I evaluate my first SEO promotion results for IT companies?

SEO is a long process, especially if we are talking about such a complex highly competitive niche as IT. Search engines have tightened algorithms of assessment of sites of such companies, so we in SPRAVA depart from templates and apply an individual approach. The first results in the form of increased traffic and conversions can be seen in about six months of cooperation.

SEO optimization for IT is a long-term investment that continues to work for you even with decreasing promotion budgets. However, we do not advise stopping work completely: as Google’s trends and algorithms change, new competitors appear, and the design gets banally outdated, without SEO maintenance, the site may leave the TOP. And our task is to prevent this;)

Should I launch contextual advertising for IT services?

Certainly yes, if you want to get a quick transition to the site, popularize your brand, focus on a specific product or announce a discount. This tool guarantees instant traffic flow and allows you to evaluate the conversion of requests used.

To achieve the best results, we recommend combining promotion in Google Ads with SEO. In the future, it will be possible to reduce the budget for contextual advertising and get the lion’s share of traffic from organic searches.

What digital marketing services does the Sprava Agency offer for IT companies?

We offer several service packages and help you to choose the one that will work most efficiently and with more return. The basic package with primary SEO optimization services includes:

niche analysis and current site SEO audit;
goals to improve usability;
filling with content;
adding analytics services;
technical work on external and internal optimization.

If you do not already have a website, we will design it taking into account Google algorithms, competitor analysis, target audience needs, and search demand. In case you are already engaged in SEO-site promotion, but it does not bring the expected results, we will point out the errors and help to fix the situation.

How to order digital marketing services for an IT company from Sprava Agency?

Reach out via contacts mentioned on our website and tell us about the features of your project. SPRAVA specialists will promptly answer your questions, conduct an audit and propose effective methods of promotion.

Digital marketing for IT companies

Marketing for IT companies consists from:

Digital marketing for IT - effective solution for your business

Advantages of Digital Marketing for IT Companies by Sprava Agency

What results do you get from digital marketing for IT: