The IT industry is a competitive niche with a high cost per lead, so some business owners question the return on investment of SEO in the short term. On the other hand, only high-quality optimization and a powerful content component will allow your site to occupy leading positions in Google rankings and attract the attention of users. Competent application of digital marketing tools increases brand awareness, transforms your site into a source of orders, and increases ROI.
Sprava Agency is a company with more than 20 years of experience in promoting businesses online. We will create an effective digital marketing strategy for your IT company, which will help not only to generate traffic and positions but also significantly expand your «warm» audience, potentially interested in your product.
We at Sprava approach our strategy comprehensively and know that the success of IT companies' promotion on the internet is measured by the number of incoming applications and sales. And to do this, it is important that the site not only complies with Google’s algorithms but also interests the user. Potential clients of an IT company are technically savvy people who carefully evaluate the site - the «business card» of their future contractor. Design, content, USP, and many other factors can influence decision-making.
We rely on high-quality internal and external optimization, strong niche content, and perfecting the site usability. We know exactly how to transform digital marketing for IT, and the result will be an increase in sales and a high return on investment.
The potential client of the IT company, who is looking for a product or service, first of all, addresses search engines. Therefore, to get targeted traffic, the site must be highly ranked on Google for the required requests. And it’s worth taking advantage of if you need sales and long-term results.
However, SEO promotion for IT at Sprava Agency is not only about increasing traffic and positions. We will make a full check-up, eliminate technical bugs, expand the structure, build a competent reference strategy and carry out qualitative internal optimization. The site will become «visible», informative, and convenient for customers, which will improve your reputation on Google and allow you to bypass competitors
SEO is a long process, especially if we are talking about such a complex highly competitive niche as IT. Search engines have tightened algorithms of assessment of sites of such companies, so we in SPRAVA depart from templates and apply an individual approach. The first results in the form of increased traffic and conversions can be seen in about six months of cooperation.
SEO optimization for IT is a long-term investment that continues to work for you even with decreasing promotion budgets. However, we do not advise stopping work completely: as Google’s trends and algorithms change, new competitors appear, and the design gets banally outdated, without SEO maintenance, the site may leave the TOP. And our task is to prevent this;)
Certainly yes, if you want to get a quick transition to the site, popularize your brand, focus on a specific product or announce a discount. This tool guarantees instant traffic flow and allows you to evaluate the conversion of requests used.
To achieve the best results, we recommend combining promotion in Google Ads with SEO. In the future, it will be possible to reduce the budget for contextual advertising and get the lion’s share of traffic from organic searches.
We offer several service packages and help you to choose the one that will work most efficiently and with more return. The basic package with primary SEO optimization services includes:
If you do not already have a website, we will design it taking into account Google algorithms, competitor analysis, target audience needs, and search demand. In case you are already engaged in SEO-site promotion, but it does not bring the expected results, we will point out the errors and help to fix the situation.
Reach out via contacts mentioned on our website and tell us about the features of your project. SPRAVA specialists will promptly answer your questions, conduct an audit and propose effective methods of promotion.
