Promoting a Real Estate Agency in the Agricultural Sector: How We Nearly Increased Organic Traffic by 100 Times and Achieved Our First Conversions

Case

Largos

Ukraine

Agro

2024

SEO is one of the most effective channels for promoting services in a specialized B2B niche, allowing you to attract clients through Google search without ad spending. However, top spots in search results are typically reserved for sites with strong behavioural factors and a high reputation.

Considering the unique aspects of this project, the high transaction values, and the country’s current state of war, increasing traffic to the real estate agency’s website in the agricultural sector required significant effort from the Sprava Agency team. However, within less than a year, the client began receiving their first conversions — a promising result. Here’s how we made it happen.

LARGOS is the first agency in Ukraine specializing in agricultural real estate.

The company provides professional assistance with buying, selling, and leasing agricultural businesses, farms, grain elevators, oil processing facilities, and farmland. The agency’s specialists also offer legal support for transactions and a wide range of audit, accounting, and land management services.

The company has offices in Odesa, and its website serves as a platform where potential buyers can search for desired properties, and sellers can post their listings.

The client created the website at the end of 2021 and hired us to handle its SEO promotion. With the start of the full-scale war, work was paused but resumed in November 2023. Our promotional goal was initially to attract property and industrial asset sellers within the agricultural sector to the site and, over time, bring in buyers as well.

Initially, the site lacked pages dedicated to different property types. We designed a layout, began adding text to each section, and included a dedicated block for different real estate categories.

Here’s what the homepage looked like before.

And here’s how it looks now.

Restructured the menu;
Added breadcrumbs and filters to make searching for properties easier;
Displayed the rating in the search result snippet.

Since the website is on WordPress, we encountered a virus issue, so we installed plugins to block suspicious traffic and prevent hacking attempts.

As of September 2024, our efforts have achieved the following:

Increased Google search traffic to 250 users (up from just 3 in November 2023);;
Brought 70% of keywords into the top 10 rankings;
Achieved 5 conversions in August and 10 in September.

* Conversions have started appearing in the last two months. This result is impressive, considering the unique agricultural properties offered, the high transaction value, and the numerous factors that must be considered in the process. Demand for agricultural properties is also highly influenced by the country’s economic situation, which is further complicated by the current state of war.

The work on content and SEO optimization of the website continues.

Project Manager
at Sprava Agency

At the same time, LARGOS’s strength lies in offering clients not only a property selection but also comprehensive support for transactions.

Thanks to a comprehensive approach to site work, engaging the client in every process, and promptly providing the necessary information, our promotion has brought tangible results. Moving forward, we plan to add and optimize new property categories in the agricultural real estate sector. Meanwhile, the client is preparing to open new branches in other Ukrainian cities.

SEO Specialist
at Sprava Agency

Therefore, we decided to attract sellers first and buyers later. We started by creating sections with descriptions of the company’s services, added pages with specific listings, and conducted comprehensive optimization and indexing improvements. As a result, the site’s positions for target queries started growing, leading to increased organic traffic. The creation of new pages and audience interest sends a signal to Google that the site is evolving.

Our collaboration with this client demonstrates that SEO is an effective tool for promoting specialized online platforms. A well-crafted strategy allows a website to grow even in a highly competitive field and to generate orders. Do you have a B2B project and need help getting started with its promotion? Reach out to Sprava Agency, and we’ll help make your plans a reality.

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