Case

Svit Pekaria

Ukraine

E-commerce

2025

As Sprava Agency’s experience shows, a comprehensive approach is key to achieving a quick return on marketing investments and avoiding wasted ad spend. For best results, we focus on organic search promotion and also handle the setup and management of Google Ads campaigns..

After just five months of working with the "Mir Pekarya" ("Baker’s World") online store, we exceeded the projected revenue by 125%. In this case study, we share the strategies that led to success.

This eCommerce store specializes in selling ingredients for the baking and confectionery industry. Both wholesale and retail customers can place orders for delivery throughout Ukraine (excluding temporarily occupied territories). The product lineup includes:

yeast;
flour, improvers, and bakery mixes;
fillings and other ingredients for baked goods and pastries;
baking tools and equipment.

The store is an official partner of Enzym Group and also carries products from various Ukrainian and international manufacturers.

Originally launched in 2021 under the name Vypikaylo, the store was rebranded to "Mir Pekarya" in 2023. The client approached us to migrate the website from the Prom.ua platform to Horoshop, while keeping the original Prom.ua store operational. The main objective was to build a new website on a modest budget, with future promotion through SEO and paid advertising.

In addition to creating the website on Horoshop, our team handled search advertising and product promotion via Google Ads. On the SEO side, we began with a full project audit, set up analytics tracking, and defined conversion goals.

After crafting a growth strategy, we implemented a work plan for June to September 2024 that included:

Semantic keyword research and clustering.
Technical and on-page SEO optimization.
Content planning, commissioning, and publishing optimized content.
Link-building campaign.

In December 2024, based on traffic analysis, we updated some landing pages in high-traffic categories. The broader SEO strategy remained intact.

Conducted a preliminary audit to identify high-performing campaigns worth scaling, and paused or optimized underperforming ads
Built a targeted sales strategy, including: Performance Max campaigns to drive quality traffic to high-demand product categories like "Yeast" and "Cream". Sales campaigns segmented by category.

We closely monitored top-performing, high-ROI products that contributed significantly to meeting revenue goals, while also accounting for seasonal fluctuations in demand.

From July to November 2024, the site’s organic search traffic increased by 173%.

Since key landing pages were adjusted per the SEO strategy, our main focus was Google Ads. During the same period:

Conversions increased by 232%.
Cost per conversion dropped by 55%, ending up 10% lower than the client’s target threshold.
Return on Ad Spend (ROAS) improved by 160.22%.

By November 2024, we had exceeded the planned revenue target by 125%. Total business turnover reached over 400,000 UAH, with around 210,000 UAH directly attributed to the new website.

Project Manager
Sprava Agency

The client has a strong understanding of their business model as well as digital marketing processes. Their involvement was crucial in driving the project forward and meeting performance goals.

That’s why we were able to exceed the planned revenue across all sales channels by the end of 2024. The project is still ongoing, and we’re confident we can maintain — and improve on — these results.

Looking to launch an online store or migrate to a new platform? Trust Sprava Agency to handle it for you. To discuss your project, reach out to our team through any convenient channel.

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