Ivano-Frankivsk Medical center website promotion case | Cases

Case

Med Atlant

Ukraine

Healthcare

2014

The customer turned to us in order to increase the number of hits from the site, while he also understood that the site needed to be finalized.

Work period: November 2014 - to date

CMS of the site and its technical condition: the site was located on the old administrative panel, did not have a modern and adaptive design.

Semantic core: 41 queries were contained in SC.

Landing pages: The site structure has 21 landing pages. But only one page functioned - the main one.

Promotion language: Ukrainian

Promotion region: Ivano-Frankivsk.

Main search query: according to the query "medical center Ivano-Frankivsk" the site ranked 27th position in Google

traffic per month: 410 (73.5% from organic search);
traffic by devices: 68.8% - PC users, 21.9% - smartphones and 9.28% - the share of tablets;
bounce rate according to the metric was 9.8%;

engineering works:
usability checklists revisions;
improvements based on the analysis of user behavior on the site;
new site development;
SEO work:
new semantic core development;
search queries clustering;
>20 landing pages created and filled with content;
4 new directions added to the promotion;
internal optimization: meta-tags and headings were added, texts and inner links were optimized, bugs 3XX, 4XX, 5XX and duplicates were fixed.

contextual advertising installation;
contextual advertising in social networks (which the customer conducts independently);
the semantic core of the project is reviewed two or three times a year;
on average, 20-50 queries added per year (new and expansion of current clusters);
8-12 destinations are added to the promotion;
usability work is carried out every six months;
new solutions implementation every 2 months

Results (statistics)

Screenshot was made in November 2019

Traffic growth: visitors - 9602, of which conversions from search engines - 42.9% (4119 visitors compared to 410 visitors in November 2014)
Increase number of users from mobile devices: 82.2% clicks from smartphones, 16.3% clicks from tablets
Bounces: from search engines remained at the level of 10%
The number of queries in the semantic core has been expanded:210
Positions achieved: TOP 1 in organic search results for the main query “medical center Ivano-Frankivsk”

Since 2017, the number of requests has been consistently high and continues to grow.

As a result, the client opened another branch of Med-Atlant LDK in Ivano-Frankivsk in December 2019.

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Promotion of the medical center in Ivano-Frankivsk