SEO Services
No magic - just our painstaking joint work on the site
To maintain audience engagement, stay connected with returning clients, and attract new ones, companies and
entrepreneurs should update their websites every 3–5 years.
Sometimes a redesign is enough, but in other cases, building a new website is unavoidable. Still, it's critical to preserve existing search rankings.
Sprava Agency has been working with the NOVO Medical Center in Lviv for ten years now. Over that time, their website had remained unchanged, and it clearly no longer met modern standards.
About the Client
NOVO is a multidisciplinary medical center in Lviv offering a wide range of diagnostic tests and laboratory services for both adults and children.
Patients can sign a declaration with a family physician and receive consultations from various medical specialists.
One of NOVO’s key areas of focus is charitable healthcare. The center participates in initiatives that provide free or subsidized medical services to veterans, families of missing servicemembers, minors who are internally displaced persons (IDPs), individuals with group I disabilities, and other vulnerable groups.
The Starting Point: Client Goals and Project Objectives
A unique aspect of this project is that NOVO provides a large volume of services all at one location. Since the center operates in Lviv — Western Ukraine’s largest city — local competition is much fiercer than in, say, Ternopil or Ivano-Frankivsk.
That’s why we’ve consistently focused on SEO throughout our partnership, continuously adding new services to the site while NOVO actively maintained its brand reputation.
The previous version of the site was mobile-responsive and initially performed well when Google began rolling out mobile-first indexing. It generated a steady flow of inquiries. However, as user expectations grew and search algorithms became stricter, the old design had outlived its usefulness. To improve behavioral metrics and the site’s overall performance, a comprehensive overhaul was needed.
Initially, we considered two options — an affordable redesign or building a brand-new website. Since the outdated CMS couldn’t support proper optimization (e.g., speeding up page load times), and recurring issues like page duplication and a confusing structure were becoming more frequent, we opted for a full rebuild. The project was delayed due to the war, but once the client approved the budget, we got to work.
At the start of development, there were over 600 indexed pages in one language version, and the site generated 500-700 visits per day. Our primary task was to retain indexing, traffic, and search positions. At the same time, the new site needed to be structurally and visually superior and support future growth and scaling.
What We Did
Our team spent nine months developing the new website. A significant portion of time was dedicated to filling the site with content. For some sections, we redesigned the page structure, manually populated content, and implemented new templates. However, the old site contained some errors — some inactive pages did not return 404 status codes. So we decided to migrate only the pages still active in the CMS.
All page layouts were developed from scratch in accordance with the brand guidelines provided by the client. Design, approval, and revisions also took time. Before switching over to the live domain, we completed an SEO optimization process to preserve the site's search rankings.
