SEO when developing a web resource implies two areas of work:
Development according to basic requirements for technical optimization
- generating SEO-friendly URL
- optimizing page loading speed
- organization of the header structure (h1, h2, h3, etc.)
- hreflang to distinguish language versions
- site map settings .xml and robots.txt file with closing some pages from indexing
- layout adaptability and control of its compliance with modern standards
- control of presence of commercial components on the site - USP, contacts, call-to-action buttons
Complex optimization with SEO-specialist
- niche, target audience and competitors research
- semantic core scrapping
- keywords clustering and creation of site structure
- recommendations on page structure and functional clusters
- preparation of specifications for creation and placement of optimized content
- connection and correct configuration of analytics systems - Google Analytics, Google Search Console, Google Tag Manager
- development of recommendations for external SEO, building link juice