No magic - just our painstaking joint work on the site
Based on an example of campaigns in Google Ads for legal services
Customer is a law firm providing legal and lawyer services for individuals in terms of criminal, family, administrative, residential, civil, military, and migration law:
- Legal advice
- Assistance in preparation of lawsuits and claims
- Representation in court
- Appeals
- Complex management of legal cases
- Assistance in securing compensation for legal fees
- etc
The client asked us to optimize Google Ads' existing advertising campaigns. The main goal was to get as many requests from the website as possible, to minimize the costs of advertising campaigns and conversion costs.