No magic - just our painstaking joint work on the site
Promoting large-scale web projects with diverse service offerings requires a comprehensive approach, close collaboration between marketing specialists and business representatives, and a significant investment of time and effort. The team at Sprava Agency, along with the client's employees, managed to significantly boost site traffic, improve conversions, and enhance brand recognition. In this case study, we share the secrets of our success with the "POLO-MEDLIFE" SPA complex.
Meet the Client
Located in Kremenchuk, Poltava region, the "POLO-MEDLIFE" complex specializes in treatment and rehabilitation after:
- Injuries and disorders of the musculoskeletal system;
- Diseases of the nervous system and gastrointestinal tract;
- Cardiovascular, endocrine, urological, and gynecological diseases.
What sets "POLO-MEDLIFE" apart from competitors is their offering of not only medical diagnostic services but also wellness procedures and programs. The complex includes a hotel with a restaurant, swimming pool, and fitness room. In the summer, a water park operates on the premises. The complex is well-equipped with its own generator and bomb shelter.
The client approached our agency in November 2022.
At that time, the spa complex was relatively unknown, and the project needed promotion. The initial strategy focused on promoting the hotel services, which had just opened that year. Additionally, we planned to advertise their medical and wellness programs and consultations with specialized doctors.
Before collaborating with Sprava Agency, the company had hired another contractor to set up and manage contextual advertising. However, the expected results were not achieved. By October 2022, total site traffic was nearly 1,700, with organic traffic up to 400 people per month.