+12022216967

Promotion of an Online Portal

Portal Promotion, Sprava Agency

The primary revenue source for information portals is, of course, advertising. Advertisers prefer to place ads and paid publications on popular platforms with a steadily growing audience.

Do you want to rank your online platform at the top of Google and increase the flow of targeted traffic? Order portal promotion services from professionals. Sprava Agency offers comprehensive promotion services for mass media, news, and niche websites. We will help make your information portal popular and profitable.

Promoting a Web Portal

Features of Promoting a Web Portal

An information website is a platform where educational content is published, aimed at either the general public or a specific group of people. Typically, such sites have a complex structure, and the content on their pages is updated daily.

Promoting an information portal is fundamentally different from promoting commercial websites. The key objective is to drive traffic, not sales. To attract visitors to the site, the following tasks are carried out:

Regular posting of relevant and useful content — news, reviews, articles, and interviews. Both users and search engines prefer structured publications with unique thematic illustrations, tables, and infographics.

SEO — collecting a semantic core, internal and external optimization. We select keywords that accurately describe the content of your site and match Google search queries.

Managing your own social media pages — an effective way to communicate with the target audience and shape the project’s image. Placing ads in thematic groups, and having users share content and links, helps draw attention to the account and increase the number of followers.

The SEO promotion strategy is developed individually in each case. News websites are registered in Google News. This service displays publications on its platforms, significantly expanding the readership. To be accepted by Google News, the site must meet the platform's requirements regarding structure and content quality.
Find Out Exactly How To Outrank Your Competition and Increase Website Traffic
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The Process

Key Stages of Portal Promotion at Sprava Agency

How does it work?
  • SEO Audit

    During an SEO audit, we analyze the current state of the resource, identifying weak spots that prevent the site from achieving high search rankings. These might include low page load speed, lack of mobile adaptation, and more. Conducting a technical audit and fixing technical errors improves user interaction with the site and prevents traffic loss.

  • Audience, Competitor, and Google Search Analysis

    Identifying the needs and interests of the target audience helps create content that meets their requests, increases user engagement, and lengthens their time on the site. These factors, in turn, improve rankings. Analyzing competitors in the top search results helps discover effective promotion methods and avoid common mistakes.

  • Development of a Promotion Strategy

    We form a semantic core, plan the site’s structure and navigation. We focus on content quality and outline ways to attract users from social media.

  • Task Execution and Monitoring

    We fix technical errors, work on the structure, handle SEO promotion, and monitor metrics. If needed, we adjust the strategy, coordinate changes with the client, and implement new solutions.

Information Portal Promotion

What Factors Determine the Cost of Web Portal Promotion?

The cost of promoting an online portal depends on the scope, complexity of the tasks, and urgency. Other factors include:

  • The initial metrics and condition of the resource;;
  • The number of corrections and revisions required;
  • The volume and specifics of the semantic core;
  • The format, niche, and competition within the website’s theme.
Why we

Benefits of Choosing Sprava Agency for Portal Promotion

1 Over 20 years of experience and successful cases in various niches.  
2 A comprehensive approach — we conduct detailed audits, perform SEO tasks, improve usability, and promote your project on social media.  
3 Effective tools — we constantly stay updated on search algorithm changes.  
4 Fair pricing — we offer only effective promotion methods and deliver turnkey services. You won’t need to hire additional specialists.  
5 Regular reporting — we monitor the achievement of the set KPIs.  

Results of Information Portal Promotion

Promotion by Sprava Agency specialists allows you to:

  • Achieve top positions in Google;
  • Make your pages visible to your target audience;
  • Increase website traffic and user session duration;
  • Reduce advertising costs;
  • Boost platform recognition.

We know how to make your site interesting for the audience and appealing to advertisers. To discuss the details of our cooperation, call us at +1 (202) 221-6967, send a message, or leave a callback request on our website.

220
sites promotedAll services
162
projects deliveredAll cases
87
contextual advertising projectsAll services
23,368
queries in the TOPAll cases
Cases
SEO marketing company

How we do it: Case studies

Google Ads
Canada

Pay-per-click (PPC) advertising is displayed to users interested in specific products or services and serves as an effective tool for promoting various businesses. It is often used alongside SEO while waiting for optimization results, as well as for driving additional traffic.

Google Ads
Canada

Pay-per-click (PPC) advertising is one of the fastest and most effective ways to attract new clients to a website. Users searching for products or services on Google often click on ads at the top of the search results and place orders.

Ukraine

Promoting large-scale web projects with diverse service offerings requires a comprehensive approach, close collaboration between marketing specialists and business representatives, and a significant investment of time and effort.

Ukraine

Updating and relaunching a website can make it more modern and appealing to the target audience. However, without a comprehensive approach that includes design changes, structural adjustments, and essential SEO considerations, you risk a drop in search rankings and a decrease in organic traffic. Our client faced such a situation.

Ukraine

When it comes to promoting a website, we often recommend starting fresh with a new resource and a comprehensive strategy. This approach saves time, budget, and maximizes the online potential to meet business goals.

Web Development
Ukraine

Our task was updating the current site, transferring information, and creating an adaptive design.

Web Development
Ukraine

We created a site for the official manufacturer of fire safety devices, «Arton.» We specified the structure of the site, consisting of 7 blocks, prepared a design layout, agreed with the client, and began to work - at the output received a portfolio website with the possibility of editing the main content.

Web Development
Ukraine

We had the task to develop the site catalog for LLC "Organika," which does construction and modernization of industrial enterprises. The primary purpose was to replace CMS for further promotion of the site. At the time of cooperation on the site, there was a self-written admin panel, which prevented us from carrying out the necessary work to improve the position.

Web Development
Europe

The company sells a wide range of ceramic tiles and bathroom products. Due to such a large number of products, we needed to develop a site where product data, availability, prices and photos would be uploaded to the site using automatic import. For development, we chose our CMS Sprava, as it adapts as flexibly as possible to any project tasks.

Web Development
Ukraine

Before us was the task of technical improvement of the site for musical nomination with the possibility of registration and voting for favorite performers. In the future, it was necessary to provide for automatic calculation and output of the final rating in the nominations.

Web Development
Ukraine

We were faced with the task of updating the current site, transferring information and creating an adaptive design.

Web Development
Ukraine

Our task was to create a website that would help the company managers to present products to customers. The site was to be an up-to-date database of all products and services implemented by the company.

Web Development
Ukraine

The previous site of the customer has stayed the same for a long time. We had the task of updating the site. We had to create a modern design that would meet the basic usability requirements and could fully reflect what potential guests would get if they visited this hotel.

Web Development
Ukraine

The client came to us with an outdated site with a complex management system. The main task was to update the design, transfer all content and create a simple CMS, which we implemented with our admin panel.

Web Development
Ukraine

The main task of this project was not just to develop a site that would be convenient for the user, but also to implement a complex integration with the module of automatic selection of tours. It was important that everything was as automated as possible and with accessible navigation, but it was even more important to predict in advance such a structure of landing pages that would help in the further promotion of the site.

Web Development
Czechia

Business digital promotion often requires a website. We were approached precisely for this purpose - we needed to create a catalog of confectionery products so that all customers could get acquainted with the products and order the positions interesting to them. The site was developed in three languages with an online ordering option.

Web Development
Slovakia

Our task was to create a website for the agency, which specializes in the search, selection, testing, and employment of Digital and IT professionals for small and medium-sized businesses in the EU, USA, and UK. It is the company’s first website for its online presence.

Web Development
Ukraine

It is not the first site we have made with our client. We started cooperation in the distant 2014. In 2016, we developed a new site that brought the customer substantial business growth. Four more years have passed, and we have set a new goal: a new site has been developed on the latest CMS with a modern design and adaptability for different mobile devices.

Poland

The previous site was made on Tilda, it was one-page, which did not allow for full-fledged technical work, as well as work on SEO promotion. Our task was to transfer the site to our CMS Sprava, implement 3 language versions, update the design and make it multi-page.

Slovenia

The customer already had a website on WordPress at the time of the start of cooperation. One of the development conditions was the preservation of the admin panel, updating the site design and its technical improvement.

Ukraine

The development goal was very clear: an understandable and user-friendly from all devices (of course, the main audience – smartphones) business card website with a booking module. The main goal – booking hotel rooms directly through the site. It was important that the booking process was very simple and fast.

Web Development
Poland

To develop the most "fresh", modern and adaptive to mobile devices website-landing - such a task faced us at the beginning of the project.

Web Development
USA

Previous website was developed by the client himself, it wasn’t prepared for SEO and had limited functionality (complex and incomprehensible structure, too simple landing pages, old design, adaptation bugs). 

Web Development
Ukraine

After Russia invaded the territory of Ukraine, we needed to quickly develop a website with which users could quickly find information on how to help Ukraine. We have developed a website with three language versions and all information about help.

Web Development
Slovenia

Development of a Landing Page for a turnkey Internet marketing agency PegasusPromo, which is located in Slovenia. We needed to do design and programming in a short time in order to get an understandable structure, a site filled with the necessary information, which would convert users into customers well.

Web Development
Ukraine

The previous site was developed by the customer on the Bitrix24 cloud system, had limited editing capabilities, which caused a lot of difficulties in building the structure of landing pages. During SEO optimization, we faced a lot of issues with the operation of the domain, connection of scripts to the site etc..

Web Development
Germany

BTU-CENTER is a company that manufactures and sells microbial and enzyme preparations for agriculture.

The main task of this project is to develop a catalog site for the European market and implement it on the OpenCart platform (as it is planned to modify the site into a full-fledged online store in the future).

Web Development
Europe

The Healthy Land company develops and sells self-produced fertilizers and bio-additives for plants. The company also has its own trademark and has successfully established itself on the Ukrainian market. In order to expand the geography of the brand and establish sales abroad, a decision was made to scale up. One of the main tools for successful scaling for a company is a website.

Web Development
United Kingdom

The website for the packaging solutions company seamlessly integrates user-friendly navigation with captivating visuals to showcase their extensive range of products, from cups and holders to noodle boxes. Through responsive design and optimized performance, it ensures a smooth and engaging experience for both desktop and mobile users, fostering accessibility and driving customer engagement.
United Kingdom

Web Development
USA

Developing an online store for the US market is a great opportunity to explore a niche in the overseas market by adding the experience and knowledge we have accumulated over the years of working in digital marketing.
USA

Blogs
Latest news & articles

A target audience is a specific group of people with particular characteristics, interests, geographic location, and other traits who are likely to be interested in purchasing certain products or services.

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  • United Kingdom+44
  • Afghanistan (‫افغانستان‬‎)+93
  • Albania (Shqipëri)+355
  • Algeria (‫الجزائر‬‎)+213
  • American Samoa+1
  • Andorra+376
  • Angola+244
  • Anguilla+1
  • Antigua and Barbuda+1
  • Argentina+54
  • Armenia (Հայաստան)+374
  • Aruba+297
  • Australia+61
  • Austria (Österreich)+43
  • Azerbaijan (Azərbaycan)+994
  • Bahamas+1
  • Bahrain (‫البحرين‬‎)+973
  • Bangladesh (বাংলাদেশ)+880
  • Barbados+1
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  • Belize+501
  • Benin (Bénin)+229
  • Bermuda+1
  • Bhutan (འབྲུག)+975
  • Bolivia+591
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  • British Virgin Islands+1
  • Brunei+673
  • Bulgaria (България)+359
  • Burkina Faso+226
  • Burundi (Uburundi)+257
  • Cambodia (កម្ពុជា)+855
  • Cameroon (Cameroun)+237
  • Canada+1
  • Cape Verde (Kabu Verdi)+238
  • Caribbean Netherlands+599
  • Cayman Islands+1
  • Central African Republic (République centrafricaine)+236
  • Chad (Tchad)+235
  • Chile+56
  • China (中国)+86
  • Christmas Island+61
  • Cocos (Keeling) Islands+61
  • Colombia+57
  • Comoros (‫جزر القمر‬‎)+269
  • Congo (DRC) (Jamhuri ya Kidemokrasia ya Kongo)+243
  • Congo (Republic) (Congo-Brazzaville)+242
  • Cook Islands+682
  • Costa Rica+506
  • Côte d’Ivoire+225
  • Croatia (Hrvatska)+385
  • Cuba+53
  • Curaçao+599
  • Cyprus (Κύπρος)+357
  • Czech Republic (Česká republika)+420
  • Denmark (Danmark)+45
  • Djibouti+253
  • Dominica+1
  • Dominican Republic (República Dominicana)+1
  • Ecuador+593
  • Egypt (‫مصر‬‎)+20
  • El Salvador+503
  • Equatorial Guinea (Guinea Ecuatorial)+240
  • Eritrea+291
  • Estonia (Eesti)+372
  • Eswatini+268
  • Ethiopia+251
  • Falkland Islands (Islas Malvinas)+500
  • Faroe Islands (Føroyar)+298
  • Fiji+679
  • Finland (Suomi)+358
  • France+33
  • French Guiana (Guyane française)+594
  • French Polynesia (Polynésie française)+689
  • Gabon+241
  • Gambia+220
  • Georgia (საქართველო)+995
  • Germany (Deutschland)+49
  • Ghana (Gaana)+233
  • Gibraltar+350
  • Greece (Ελλάδα)+30
  • Greenland (Kalaallit Nunaat)+299
  • Grenada+1
  • Guadeloupe+590
  • Guam+1
  • Guatemala+502
  • Guernsey+44
  • Guinea (Guinée)+224
  • Guinea-Bissau (Guiné Bissau)+245
  • Guyana+592
  • Haiti+509
  • Honduras+504
  • Hong Kong (香港)+852
  • Hungary (Magyarország)+36
  • Iceland (Ísland)+354
  • India (भारत)+91
  • Indonesia+62
  • Iran (‫ایران‬‎)+98
  • Iraq (‫العراق‬‎)+964
  • Ireland+353
  • Isle of Man+44
  • Israel (‫ישראל‬‎)+972
  • Italy (Italia)+39
  • Jamaica+1
  • Japan (日本)+81
  • Jersey+44
  • Jordan (‫الأردن‬‎)+962
  • Kazakhstan (Казахстан)+7
  • Kenya+254
  • Kiribati+686
  • Kosovo+383
  • Kuwait (‫الكويت‬‎)+965
  • Kyrgyzstan (Кыргызстан)+996
  • Laos (ລາວ)+856
  • Latvia (Latvija)+371
  • Lebanon (‫لبنان‬‎)+961
  • Lesotho+266
  • Liberia+231
  • Libya (‫ليبيا‬‎)+218
  • Liechtenstein+423
  • Lithuania (Lietuva)+370
  • Luxembourg+352
  • Macau (澳門)+853
  • Macedonia (FYROM) (Македонија)+389
  • Madagascar (Madagasikara)+261
  • Malawi+265
  • Malaysia+60
  • Maldives+960
  • Mali+223
  • Malta+356
  • Marshall Islands+692
  • Martinique+596
  • Mauritania (‫موريتانيا‬‎)+222
  • Mauritius (Moris)+230
  • Mayotte+262
  • Mexico (México)+52
  • Micronesia+691
  • Moldova (Republica Moldova)+373
  • Monaco+377
  • Mongolia (Монгол)+976
  • Montenegro (Crna Gora)+382
  • Montserrat+1
  • Morocco (‫المغرب‬‎)+212
  • Mozambique (Moçambique)+258
  • Myanmar (Burma) (မြန်မာ)+95
  • Namibia (Namibië)+264
  • Nauru+674
  • Nepal (नेपाल)+977
  • Netherlands (Nederland)+31
  • New Caledonia (Nouvelle-Calédonie)+687
  • New Zealand+64
  • Nicaragua+505
  • Niger (Nijar)+227
  • Nigeria+234
  • Niue+683
  • Norfolk Island+672
  • North Korea (조선 민주주의 인민 공화국)+850
  • Northern Mariana Islands+1
  • Norway (Norge)+47
  • Oman (‫عُمان‬‎)+968
  • Pakistan (‫پاکستان‬‎)+92
  • Palau+680
  • Palestine (‫فلسطين‬‎)+970
  • Panama (Panamá)+507
  • Papua New Guinea+675
  • Paraguay+595
  • Peru (Perú)+51
  • Philippines+63
  • Poland (Polska)+48
  • Portugal+351
  • Puerto Rico+1
  • Qatar (‫قطر‬‎)+974
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