Display Advertising in Google

Display Network Advertising (GDN) is an effective marketing tool aimed at building brand image and creating demand for products or services. This solution allows businesses to become "visible" online even during the launch phase and later helps to inform users about discounts, promotions, and new products in a timely manner.

Display advertising focuses on the visual component, having a stronger impact on users compared to text ads in search results. To achieve your goals, it's important not only to create compelling creatives but also to properly configure the campaign. Reach out to Sprava Agency — we've been promoting brands online for over 20 years, with successful cases in various niches.

Static and dynamic ads are configured through the search engine’s advertising platform, displayed on partner websites, Google's own platforms (Gmail, Google Play, YouTube), and shown to users who might be interested in the product.

Ads on desktops and mobile devices appear as follows.

Is not direct sales, but rather presenting the product to the public, building loyalty, and increasing brand recognition.

A separate area of Google Ads GDN advertising is remarketing. In this case, ads are shown to users who have viewed an offer, ordered a similar product, or visited the advertiser's website. This tool yields great results, especially if the product or service is expensive and the potential customer is hesitating.

At Sprava Agency, we handle the creation of creatives, configuration, launching ads, and improving their effectiveness. In particular, we work with the following GDN ad formats:

Text and graphic blocks

Visual creatives with short text and a call to action naturally fit into page content, appearing unobtrusive and trustworthy.

Banners

Ad blocks not tied to the website’s theme, which can be shown in mobile apps and on social media platforms. Banner ads can be static, animated, interactive, or in the form of a video.

Video ads

These play before or during video content and can be skipped after a few seconds.

Branding

This involves styling web pages or site sections in the company’s signature design and placing a link to the promoted resource. This method helps familiarize visitors of another platform with the advertiser’s offer.

The agency’s service fees, which depend on the scope of work and the chosen pricing package.
Traffic costs. The pricing model is chosen based on promotional goals. It could be cost-per-click (CPC), cost-per-action (CPA), or cost-per-thousand impressions (CPM).

Bids are set manually or automatically, depending on the campaign goals and advertising budget. The price of advertising is heavily influenced by the niche, competition, and promotion region.

The Process

Marketing research and goal setting

We analyze the audience and competitive environment. We define the purpose of the ads, how their effectiveness will be measured, and the budget to be adhered to.
Creative design and audience segmentation

We design the ads and determine targeting settings for accurate audience reach.
Ad configuration

We set parameters for the ads based on keywords, demographics, region, audience interests, and exclude irrelevant sites.
Optimization

To reduce costs and improve campaign effectiveness, we analyze the results, adjusting bids, targeting, and other settings.

Make your presence known in the market and get initial clicks.
Increase brand recognition and stand out from competitors.
Bring users back to your website.
Inform your audience about new products, sales, and special offers.

This tool offers the widest reach compared to other forms of online promotion, driving traffic from the first days of the campaign launch. Campaign effectiveness analysis helps identify new growth opportunities for your business.

Why we

1	Over 20 years of experience promoting projects in various industries.
2	We develop a personalized strategy based on your niche and business specifics.
3	We take a comprehensive approach to promotion — in addition to display advertising, we handle SEO and improve website usability.
4	We set clear KPIs.
5	We provide access to all accounts and analytics.
6	We regularly deliver detailed reports with analysis and recommendations.

To achieve the desired results with Google GDN, targeting settings should be based on research results, not assumptions about your audience. Creatives should address user “pain points” and desires. It’s important not to neglect the study of GDN sites. Ads on irrelevant sites that generate non-targeted traffic should be disabled.

No time or desire to conduct marketing research and dive into ad settings? Contact the experts at Sprava Agency. To learn more about working with us and order the service, call us at +38 (067) 653–72–39, message us, or leave a callback request on our website.

220

sites promotedAll services

162

projects deliveredAll cases

contextual advertising projectsAll services

23,368

queries in the TOPAll cases

Cases

How we do it: Case studies

SEO Google Ads Meta Ads Web Development

SEO

Ukraine

SEO is one of the most effective channels for promoting services in a specialized B2B niche, allowing you to attract clients through Google search without ad spending. However, top spots in search results are typically reserved for sites with strong behavioural factors and a high reputation.

SEO

Ukraine

SEO for a website enhances page visibility in search results, increases traffic, and generates orders without extra ad costs. However, getting a site to rank in Google’s Top 10 requires a comprehensive approach that includes technical optimization, structure and usability improvements, and properly optimized page content.

SEO

Ukraine

The secret to a hotel’s online popularity and excellent reputation undeniably lies in providing high-quality services. However, gaining visibility online, attracting users to the website, and converting them into clients requires integrating SEO into the marketing strategy. When done right, SEO not only helps fill rooms during peak seasons, holidays, and vacation periods but ensures consistent occupancy throughout the year.

Ukraine

Promoting large-scale web projects with diverse service offerings requires a comprehensive approach, close collaboration between marketing specialists and business representatives, and a significant investment of time and effort.

SEO

Germany

Promoting educational products, especially language schools, is a tough and competitive game. It requires a well-rounded approach and the use of multiple channels.

SEO

Ukraine

SEO, as a digital marketing tool, works for the long term and has unlimited potential. Even if a website is optimized for search queries, has a logical structure and user-friendly features, ranks high on Google, and generates orders, it is essential to continue SEO efforts.

SEO

Ukraine

Promoting a medical-themed website is a challenging and specialized task that requires the use of various channels and the creation of an effective strategy. While working on the "Dzherelo Life" project, the Sprava Agency team achieved over 200 visitors from scratch and 50+ conversions per month.

SEO

Ukraine

Achieving top search engine rankings, increasing traffic, and boosting sales are challenging tasks that require a comprehensive approach. The experts at Sprava Agency have proven that a successful strategy involves internal and external SEO, creating high-quality content, and improving usability.

SEO

USA

Effective promotion of an online pharmacy, quick customer acquisition, and launching sales require a tailored strategy. It's crucial to consider the rules and restrictions related to the promotion of pharmaceuticals and related products.

SEO

Ukraine

Gone are the days when having a website was just a status symbol for companies. Today, a website is a powerful tool for attracting your target audience, informing potential clients about your products and services, and converting them into customers.

Ukraine

Updating and relaunching a website can make it more modern and appealing to the target audience. However, without a comprehensive approach that includes design changes, structural adjustments, and essential SEO considerations, you risk a drop in search rankings and a decrease in organic traffic. Our client faced such a situation.

Ukraine

When it comes to promoting a website, we often recommend starting fresh with a new resource and a comprehensive strategy. This approach saves time, budget, and maximizes the online potential to meet business goals.

Web Development

Ukraine

Our task was updating the current site, transferring information, and creating an adaptive design.

Web Development

Ukraine

We created a site for the official manufacturer of fire safety devices, «Arton.» We specified the structure of the site, consisting of 7 blocks, prepared a design layout, agreed with the client, and began to work - at the output received a portfolio website with the possibility of editing the main content.

Web Development

Ukraine

We had the task to develop the site catalog for LLC "Organika," which does construction and modernization of industrial enterprises. The primary purpose was to replace CMS for further promotion of the site. At the time of cooperation on the site, there was a self-written admin panel, which prevented us from carrying out the necessary work to improve the position.

Web Development

Europe

Web Development

Europe

The company sells a wide range of ceramic tiles and bathroom products. Due to such a large number of products, we needed to develop a site where product data, availability, prices and photos would be uploaded to the site using automatic import. For development, we chose our CMS Sprava, as it adapts as flexibly as possible to any project tasks.

Web Development

Ukraine

Before us was the task of technical improvement of the site for musical nomination with the possibility of registration and voting for favorite performers. In the future, it was necessary to provide for automatic calculation and output of the final rating in the nominations.

Web Development

Ukraine

We were faced with the task of updating the current site, transferring information and creating an adaptive design.

Web Development

Ukraine

Our task was to create a website that would help the company managers to present products to customers. The site was to be an up-to-date database of all products and services implemented by the company.

Web Development

Ukraine

The previous site of the customer has stayed the same for a long time. We had the task of updating the site. We had to create a modern design that would meet the basic usability requirements and could fully reflect what potential guests would get if they visited this hotel.

Web Development

Ukraine

The client came to us with an outdated site with a complex management system. The main task was to update the design, transfer all content and create a simple CMS, which we implemented with our admin panel.

Web Development

Ukraine

Web Development

Ukraine

Web Development

Ukraine

The main task of this project was not just to develop a site that would be convenient for the user, but also to implement a complex integration with the module of automatic selection of tours. It was important that everything was as automated as possible and with accessible navigation, but it was even more important to predict in advance such a structure of landing pages that would help in the further promotion of the site.

Web Development

Czechia

Business digital promotion often requires a website. We were approached precisely for this purpose - we needed to create a catalog of confectionery products so that all customers could get acquainted with the products and order the positions interesting to them. The site was developed in three languages with an online ordering option.

Web Development

Slovakia

Our task was to create a website for the agency, which specializes in the search, selection, testing, and employment of Digital and IT professionals for small and medium-sized businesses in the EU, USA, and UK. It is the company’s first website for its online presence.

Web Development

Ukraine

It is not the first site we have made with our client. We started cooperation in the distant 2014. In 2016, we developed a new site that brought the customer substantial business growth. Four more years have passed, and we have set a new goal: a new site has been developed on the latest CMS with a modern design and adaptability for different mobile devices.

Poland

The previous site was made on Tilda, it was one-page, which did not allow for full-fledged technical work, as well as work on SEO promotion. Our task was to transfer the site to our CMS Sprava, implement 3 language versions, update the design and make it multi-page.

Slovenia

The customer already had a website on WordPress at the time of the start of cooperation. One of the development conditions was the preservation of the admin panel, updating the site design and its technical improvement.

Ukraine

The development goal was very clear: an understandable and user-friendly from all devices (of course, the main audience – smartphones) business card website with a booking module. The main goal – booking hotel rooms directly through the site. It was important that the booking process was very simple and fast.

Web Development

Poland

To develop the most "fresh", modern and adaptive to mobile devices website-landing - such a task faced us at the beginning of the project.

Web Development

USA

Previous website was developed by the client himself, it wasn’t prepared for SEO and had limited functionality (complex and incomprehensible structure, too simple landing pages, old design, adaptation bugs).

Web Development

Ukraine

After Russia invaded the territory of Ukraine, we needed to quickly develop a website with which users could quickly find information on how to help Ukraine. We have developed a website with three language versions and all information about help.

Web Development

Slovenia

Development of a Landing Page for a turnkey Internet marketing agency PegasusPromo, which is located in Slovenia. We needed to do design and programming in a short time in order to get an understandable structure, a site filled with the necessary information, which would convert users into customers well.

Ukraine

Europe

Ukraine

Web Development

Ukraine

The previous site was developed by the customer on the Bitrix24 cloud system, had limited editing capabilities, which caused a lot of difficulties in building the structure of landing pages. During SEO optimization, we faced a lot of issues with the operation of the domain, connection of scripts to the site etc..

Web Development

Ukraine

Web Development

Germany

BTU-CENTER is a company that manufactures and sells microbial and enzyme preparations for agriculture.

The main task of this project is to develop a catalog site for the European market and implement it on the OpenCart platform (as it is planned to modify the site into a full-fledged online store in the future).

Web Development

Europe

The Healthy Land company develops and sells self-produced fertilizers and bio-additives for plants. The company also has its own trademark and has successfully established itself on the Ukrainian market. In order to expand the geography of the brand and establish sales abroad, a decision was made to scale up. One of the main tools for successful scaling for a company is a website.

Web Development

United Kingdom

The website for the packaging solutions company seamlessly integrates user-friendly navigation with captivating visuals to showcase their extensive range of products, from cups and holders to noodle boxes. Through responsive design and optimized performance, it ensures a smooth and engaging experience for both desktop and mobile users, fostering accessibility and driving customer engagement.

United Kingdom

Web Development

Ukraine

SEO

Google Ads

Canada

Is there a guaranteed way to increase organic traffic to a cargo transportation company's website by 5 times in less than six months?

Europe

SEO

Ukraine

Customer is a law firm providing legal and lawyer services for individuals in terms of criminal, family, administrative, residential, civil, military, and migration law.

Europe

Web Development

USA

Developing an online store for the US market is a great opportunity to explore a niche in the overseas market by adding the experience and knowledge we have accumulated over the years of working in digital marketing.

USA

SEO

Web Development

Ukraine

Today we will tell you how to keep in a highly competitive niche with regular work on SEO and usability. Grab a coffee, and let’s go:)

Europe

SEO

Ukraine

Production of roller blinds, Roman blinds, day-night blinds, awnings, protective, as well as transparent polycarbonate roller blinds, etc.

Europe

SEO

Web Development

Ukraine

From case to case, we are talking about how important for SEO promotion is website usability: its logical structure, intuitive interface, non-irritating design, use of all modern Internet marketing tools...

Europe

SEO

Web Development

Ukraine

This case demonstrates how the expansion of geography in promotion helps to scale your business.

Europe

SEO

Ukraine

The project came to us in September 2020. What did we have at the start?

Europe

SEO

Ukraine

This case will be useful for those who work in the B2B sphere and offer not only goods, but also consultations on the operation and repair of goods.

Europe

SEO

Google Ads

Web Development

Europe

If your task is to build an offline business in Europe, or you are a marketer in such a business, well, or you are just wondering how to succeed there...

Europe

SEO

Ukraine

Our customer is a medical center in Lviv with a long history, over 20 years old. The main feature of the Biomed center is a whole range of the most modern diagnostic technologies.

Europe

SEO

Web Development

Ukraine

The case study will be helpful to owners of hotels and restaurants and marketers in HoReCa. Let’s talk about how important it is not only to listen to the advice of SEO experts and the developers but also to hear them.

Europe

SEO

Ukraine

This case is interesting for those who are looking for an SEO contractor for a long-term collaboration. Because we describe here the results of cooperation for 7 years. We can say that for all 7 years we have been helping to grow the business.

Europe

SEO

Ukraine

It was hard for us to decide to tell this story. Moreover, we want to publish its first part - the successful one. But there is also a sad continuation about how careless movements with the site can lead to the trouble.

Europe

SEO

Google Ads

Web Development

Ukraine

We want to talk about how a thoughtful approach to developing a site for a country recreation complex allows you to get the attention of potential guests, positions in the tops and expand your audience through non-obvious niches in a short time.

Europe

SEO

Ukraine

This case is interesting primarily for its approach to solving the customer's problem: there are simply no super-cool results that you are used to seeing in case titles.

Europe

SEO

Ukraine

Let's talk about promoting a dental business website from scratch.

Europe

SEO

Google Ads

Ukraine

The customer turned to us in order to increase the number of hits from the site, while he also understood that the site needed to be finalized.

Europe

SEO

Google Ads

Web Development

Ukraine

The customer contacted us to increase the number of requests from the site. He also understands that the site needs to be improved.

Europe

SEO

Web Development

Europe

The case of the promotion of the website of printing services (polygraphy) in Kyiv for the period 2013-2020

Europe

SEO

Google Ads

Meta Ads

Web Development

Ukraine

Another story about how we helped improve and promote the old medical clinic site.

Europe

SEO

Web Development

Ukraine

This case considers plastic surgeon's website creation and promotion. It will help young doctors who are thinking about a personal website and want to understand the process of its creation and what should be considered to maximize the involvement of patients.

Europe

All Cases

Blogs

Internet security may seem like an elusive concept. Many attackers use a variety of methods to get what they want from users, whether it’s data, money, or access to confidential information.

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