+12022216967

Digital marketing services with maximized conversion rates

1500+
Projects done
%0,8M+
Revenue generated for clients
15M+
Top search queries in Google
About us
Digital company services that grow your traffic, leads & sales
Expert SEO solutions to get your website to Google’s top
  • Make your website hard to miss and easy to find
  • Build a consistent funnel of online sales
  • Boost your brand visibility and project confidence
  • Cultivate new customers and bring back old buyers
  • Get high-quality traffic using popular search terms
  • Adopt a strategy that aligns with your goals, brings money in & results in higher conversion rates
Learn the secrets to improving your website sales and traffic with Sprava
Services

Internet Marketing Agency Tip: - Promote your website where it matters

Search engine optimization services

Witness exponential growth and boost in sales with our cutting edge and proven strategies. We bring relevant traffic and executing all the AIs to increase the CVR. Start from thorough SEO promotion services, we walk you through all the processes.

Pay Per Click (PPC) services

Taylor your PPC strategy to your business’ goals. Whatever you’re looking for: drive more sales, increase brand awareness or generate leads, hire us to lower the cost and boost revenue. 

Boosting Your business: Website development company

We deliver website development services with your sales in mind. Engage your customers digitally with a highly professional Google friendly website. Deliver the right message to your audience with modern design created by our team.

SEO audit services

Looking for professional SEO audit services? Any website must meet the requirements of the search engine and the needs of the target audience to get top-ranked on Google, and the resulting increase in traffic and sales.

The Process

Unbeaten Performance Marketing Agency

Full analysis of your current website

We run multiple audits to see how we can improve your current webstite: SEO analysis, UX audit and online reputation check.

Technical & on-page SEO execution

We improve the website speed, check your robots.txt file, XML sitemap status and assess the quality of your content.

Content with people in mind

SEO & Copywriting teams work in tandem to make sure your content is readable and to rank your website higher. We turn to subject matter experts each time we have a question—so that no questions are left unanswered.

How we get the work done
Set goals

Measure twice, cut once. We learn before we jump to action. We start from a detailed brief to make sure we’re aligned with your goals and expectations.

Detailed assesment of your competitors

We don't want you to be ‘just like them’, we want you to sell better and rank higher. This is where we come up with the right marketing strategy to make it happen.

Off-page optimization

What's in a name? More than can be seen, if it's your domain name we're talking about. Our SEO experts come up with one-of-a-kind strategies to create backlinks with authority.

Full analytics & detailed reporting

Numbers don't lie and neither do we when you can have full access to the main KPIs of the project. You receive all the reports in a timely manner with comments and recommendation from our marketing experts.

Take your brand to new heights with a marketing agency

Find Out Exactly How To Outrank Your Competition and Increase Website Traffic
Data-driven strategy

We build our plans based on data. We listen before we act. Create, test, improve, repeat—that’s how we work. Sky is the limit, and we're looking forward to doing more.

Monthly on-page monitoring

We make sure your site is up-to-date for whatever SEO tricks Google can throw at us, on a monthly basis. Worry about the business, we'll worry about the ranking.

Strategic keyword research

It's quality over quantity: we focus on making a detailed set of search terms to rank your website instead of swamping web pages with pointless keywords.

More leads at a much lower CPA

SEO optimization takes time, but at the end of the day it's worth the effort. Lower CPA speaks for itself: who doesn't want to get more leads without having to pay for each click?

Easy and practical step-by-step guide

You don't need a Marketing degree to make adjustments on your website. We make the process simple, consequent and highlight how each step impacts your sales.

Improved conversion rate

As a part of our SEO services, we ensure that your traffic converts to leads. You get recommendations on how to improve your website based on the data we have in hand.

Metrics that matter

Every marketing campaign can and should be tracked, and we will provide monthly reports with feedback and suggestions on the key performance indicators.

Cases
We don’t talk much: our internet marketing services speak for themselves

We don't like bragging but we take pride in the clients we’ve helped and projects we’ve delivered.

Analysis of the Resource, Niche, Target Audience, and Competitors. Strategy Development

Work on a project always begins with getting acquainted with the website, studying the specifics of the products or services offered by the client, defining the promotion region, and analyzing competition within the niche. At this stage, the SEO specialist:

  • conducts an audit of the website's visibility for high, medium, and low-frequency queries, examines page traffic metrics, and analyzes the behavioral factors of potential clients;
  • thoroughly examines the needs and interests of the target audience, determining which marketing strategies might work best for them. This step is especially crucial for websites in highly competitive niches;
  • performs a comprehensive keyword and phrase analysis, structuring the relevant queries;
  • analyzes competitors. Special attention is paid to studying the structure of websites and landing pages, commercial factors, content, semantic core, and link profiles.

Assessing the strengths and weaknesses of the client’s website and identifying effective SEO tools and competitor shortcomings allows the SEO expert to find effective solutions for promotion, determine priority areas of work, and avoid mistakes.

The SEO strategy for web projects is always developed individually, taking into account the product's specifics, target audience, and industry trends. It’s not advisable to use off-the-shelf solutions since, for a site to be successful, it must stand out from competitor resources.

Internal Audit and Technical Optimization

This stage involves a detailed analysis of the technical aspects of the website that affect its visibility in search results, the correctness and security of its operation, as well as the user experience. Internal auditing consists of four parts:

  • Technical — mobile device optimization, page load speed, language version settings, robots.txt and sitemap.xml files, use of meta tags, absence of duplicates, 404 pages, etc.;
  • Structural — logical site structure, navigation usage, internal linking presence;
  • Content — quality and uniqueness of text content, optimization, keyword usage, text structure and formatting;
  • Usability — ease of use and completion of target actions, functionality of elements.

Internal optimization and correction of technical errors during the promotion process can significantly improve page positions in search results. This type of work is carried out not only for long-running sites needing updates to increase visibility and traffic but also for new platforms.

Sometimes during an audit, it becomes evident that the site is under Google filters. In most cases, this can be fixed. To resolve the issue, it’s necessary to determine the reason for being filtered, correct the violations, and after making changes, submit a request through Google Search Console. The faster the required actions are taken, the sooner the site’s positions will improve.

Formation of the Semantic Core and Query Clustering

The semantic core consists of key words and phrases that describe the products or services offered and attract target visitors to the web pages. The success of promotion largely depends on the correct selection and placement of these queries on the site.

The process of selecting keywords involves several stages:

  • defining basic words and phrases related to the business (for example, "hotel," "tire service," or "cosmetologist"). These could be product names, services, or sales features ("custom kitchens," "wholesale pellets," etc.);
  • expanding the core using synonyms, Google suggestions, and incorporating region, commercial elements ("buy," "order," "price," etc.), or service-related characteristics ("with delivery," "reviews");
  • eliminating irrelevant keywords.

Special tools, competitor websites, and company marketing materials are used to gather the semantic core.

All collected keywords are grouped and distributed across landing pages. Query clustering helps create a clear and logical site structure and develop a content plan. After additional optimization and the removal of informational queries, the semantic core can also be used in contextual advertising.

Creating Optimized Content for Landing Pages

High-quality text content that includes SEO queries is a mandatory component of promoting online stores and websites offering any type of service. Based on the gathered and clustered semantic core, SEO specialists create technical tasks for writing texts and develop a content plan. Copywriters then generate content according to the specified SEO parameters and other requirements in the technical task (for instance, uniqueness, wateriness, etc.).

Once the texts are ready and reviewed, they are placed on the site following the rules for heading formatting (h2-h6), and filling in meta tags (title, description). In addition, unique images are uploaded to the site, which are also optimized for search. Using the alt tag is not the only way to optimize images. For pages to successfully rank, the size of the image, presence of a title, and adding keywords in the URL are also important.

For faster page indexing and improved behavioral factors, internal linking is used. Pages with many internal and external inbound links rank better than those without links.

External SEO

A strong link profile is a powerful tool for promoting a site in search engines. This concept refers to all the backlinks leading to a website from external platforms. The site's ranking in Google search results is influenced not so much by the number of links as by their quality and the dynamic acquisition of these links. The more authoritative sources mention the resource, the more trust it garners from the search engine. The external optimization stage includes:

  • purchasing links on exchanges;
  • placing free links on forums, in catalogs, directories, and other thematic resources;
  • creating technical tasks and ordering articles with backlinks from copywriters.

We always recommend clients publish their expert content that users will want to link to themselves. We advise placing backlinks of different types and publishing articles on platforms whose topics correspond to the project being promoted. However, mass link purchases on exchanges and content publication on dubious platforms should be avoided.

Increasing Conversion Rates

The ultimate goal of creating and promoting a company website is to sell products or services. The performance of target actions by the audience that arrives from search results depends on the site's ease of use. Specialists focus on converting visitors into customers, which involves:

  • studying statistics, analyzing behavioral factors, identifying problems;
  • developing hypotheses to improve usability with minimal effort and costs. These hypotheses should be based on analytics data, taking into account the target audience's characteristics, seasonality, and other factors affecting conversion;
  • testing the website's performance in different browsers and on various devices;
  • enhancing the attractiveness of the snippet — the text block shown in search results;
  • refining the structure and functionality of the site;
  • improving content by providing comprehensive information about products and services, adding useful materials such as charts, tables, and video reviews;
  • optimizing pages with high bounce rates.

Conversion rate optimization helps identify and fix ineffective aspects of the site, increase profits without additional advertising costs, and build audience loyalty to the brand, stimulating repeat purchases.

Analyzing Results and Ongoing Optimization

The secret to successful website promotion in Google search is constant monitoring of results and strategy adjustment. Additionally, it’s important to remember that search algorithms change constantly. Therefore, to avoid filters and maintain high positions, the website needs ongoing attention and optimization. Since the effectiveness of promotion is often measurable in numbers, we provide clients with monthly reports and discuss future steps. For sustained and improved SEO performance, continuous work on the website is necessary.

Find Out Exactly How To Outrank Your Competition and Increase Website Traffic
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Advantages

Digital marketing agency with a mission

It’s about radiating beauty in the world of digital, one project at a time.

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We are backed by expertise
  • 20 years in the field, hundreds of projects delivered
  • No domain we haven't heard about but exceptional in promoting healthcare, hospitality and agricultural companies
  • Having helped a lot of clients all over the world, we recognize global market trends and niche insights
  • Our SEO packages are a one-stop-shop solution. No need to hire someone else: you have a goal, we have the means
We are capable

We don't overpromise, we deliver. We give you and honest estimation, and then stick to it.

We care

We will go above and beyond in terms of communication and project delivery

We have it all in-house
  • CMS: easy to manage and user-friendly, tailored to the requirements of search engines
  • Servers: we set up domain names for our clients and provide hosting services
  • Coders, administrators, designers, SEO, SMM & PPC experts, Link builders, managers, content creators—all in one place
READY
TO GROW YOUR
BUSINESS?Where results are
everything
 
Made easy and straightforward
Get access to top-notch marketing tools and analytics with project reports delivered monthly
 
Your sales count
You will see the results and get updates on the process. Whatever it is you're aiming for, we deliver
 
Dedicated project teams
We'll put together a team of 5-7 specialists and start with research, not jumping to action. We strive on projects that require full immersion
 
Where communication happens
Imagine a company that adapts to your (very busy!) schedule and style of communication. Some clients prefer Slack channels and some weekly calls—we're great with both

Website Promotion Agreement

Before starting work on a project, a contract is signed in two copies, considering current legal norms and the needs of both parties.

The agreement outlines key aspects of the collaboration, including:

  • Types of services provided (e.g., technical optimization, paid search advertising, usability improvements);
  • Project cost;
  • Guarantees of quality service delivery.

Our agency is committed to long-term partnerships. Therefore, we provide a detailed monthly report on the completed tasks. This report includes comprehensive information on technical work, newly created landing pages, published links, and advertising campaigns conducted. The document also contains data on Google rankings, metrics, and recommendations for improving the website’s performance.

Monthly comparisons of traffic indicators and website page rankings in search results help assess the effectiveness of the promotion and inform decisions on continuing the collaboration.

Timeframes for Website Promotion

Based on an analysis of metrics from projects managed by Sprava, the average time for a new website to reach the top of Google search results is 6-9 months.

Overall, the timeframe depends on factors such as:

  • The industry and focus of the company;
  • The competitiveness of the niche;
  • The region targeted for promotion.

The first outcome of SEO work is website optimization. The use of relevant keywords and phrases improves page rankings and brings them to the top of search results, even for low-frequency queries. This makes your website visible to users, driving an increase in targeted traffic and revenue.

Each month, and upon request, you will receive a report outlining the tasks completed and the results achieved. Having this information allows you to monitor task progress and understand the future potential of the promotion efforts.

Join forces to grow your brand name
We know how to bring your online presence to the next level

Online marketing agency that delivers

from blueprints to first clients

Be transparent

We discuss all the steps and give a full report on the work, as well as access to analytics

Focus on your goals

We keep a close eye on the market and implement today's most effective changes

Follow the trends

We don't cling to programs and solutions that no longer work

Expertize
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Latest News
& Articles

Creating a semantic core (SC) is a crucial step in the SEO optimization of a website. It forms the foundation for the entire promotion strategy. A properly selected semantic core, based on the interests of the target audience and business needs, enables the development of an effective marketing strategy. This enhances the website's visibility in search engines and increases conversions from target users.

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FAQ
What's covered in the cost for getting a site to the top 10 with SEO?

We handle all aspects from start to finish. 

You won't have to search for different specialists to handle technical site audit, SEO requirements or manage links separately. They're all part of our team and will be working on your project. 

Right from the start, we'll come up with a customized strategy, covering everything from fixing technical issues and SEO optimization to improving user experience, content creation, and building external links.

Why are we better than others?

Our experience and case studies speak for themselves. We have been on the market for more than 20 years and during this time we have managed to build a real team of specialists who will work on your project. We know that the maximum result can be achieved only through complex work, but we always take into account the peculiarities of each project. After all, there are no two identical businesses, yours definitely has that cherished USP that will set you apart from your competitors. And we are ready to help you to narrate about it on the Internet.

What's included in the website promotion budget?

We will show the main list of works, but we will remind you that the strategy is built specifically for your project and your niche:

  • Analysis of competitors in order to understand with whom we enter the online sales market;
  • Filling out a brief, where we will collect as much information as possible about what we have at the start of cooperation and what results we are striving for;
  • Collection of the semantic core (list of search engine queries for promotion) - according to this list of queries, we monthly work to bring the site to the TOP of search results;
  • Technical analysis of the site, preparation of technical specifications to eliminate errors;
  • Distribution of queries by landing pages (clustering);
  • Report on the position of the site at the time of the start of work;
  • Carrying out start-up work (working with the robots.txt file, 404 settings, working with webmasters, elimination template duplicates of pages);
  • Development of technical task for the initial website optimization;
  • Implementation of works according to the technical specification and verification;
  • Optimization of articles according to the content plan and placement on the site;
  • Development of technical task for usability (we always focus on displaying the site from mobile devices, since now more than half of site visitors go to the site using smartphones);
  • Coordination of work on usability;
  • Implementation of work on usability;
  • Carrying out work to improve the snippet in the search results;
  • Monthly report on the main indicators of the site (traffic, positions, behavioral factors, sources), as well as providing recommendations for improving the site.
How much does it cost to promote a website in search engines?

The cost of website promotion in search engines varies depending on factors such as the competitiveness of keywords, target audience, and desired level of exposure. Since each project is unique, we tailor our pricing to meet the specific needs and goals of our clients.

How do I request website optimization from Sprava?

Visit one of our offices, fill out the feedback form or give us a call.

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