Not even a month has passed since the update of the Google search algorithm – the first in 2020, and we are already ready to share the first observations, results and conclusions.
The realities of 2020 are as follows: every self-respecting businessman has already taken care of this or is in the process of registering a business in the form of a website.
Actually no magic. The SPRAVA specialists delve into client projects so persistently that the collected tricks, stories, methods and various multi-steps are enough for a whole book.
The correctness of the promotion strategy and the success of its implementation depend on the depth of mutual understanding between the customer and the account manager.
Last year, Si Quan Ong wrote an article about blogging tips for beginners, and we have translated it into the Russian language for our readers, as we considered the tips quite useful and we recommend you to read the original article. Still, we'd like to present you with a shorter version of it, with comments from SPRAVA specialists.
Commercial site factors are the elements and characteristics of the site that affect the trust of buyers. These factors are important for the site, they affect the behavior of users and the ranking of the site by search engines. If your task is to improve the position of the site in the search results, then carefully study what are the commercial factors, typical errors and how to solve them.
So, you have a website and for a long time you wanted to update its texts but you still have no time or spare hands to do it? We advise you not to delay the analysis and updating of texts for sites for a long time. In 2020, text optimization will remain one of the important website ranking factors, which, together with all the other factors, affects the position of your resource in search results.
Are you getting ready for the New Year? Of course! We choose drinks, menus, we are interested in what color to celebrate, what should be on the table. The desire to keep up with trends also works in SEO, and all year round. We advise you to study, analyze and implement SEO trends tricks and life hacks on your own website.
In order for search engines to consider your site as an authoritative resource, you need to follow the tendencies and trends of search algorithms. This is the first condition for successful promotion; the second is that the content on your resource must meet the needs of users. It turns out that your task is to please both users and Google.
Copy yourself the template page with the analysis.
After analyzing all these five areas, you can conclude how you can supplement the texts on your site.
We immediately answer the key question: you can increase sales if your site is initially designed correctly, meets business objectives, and is understandable to users. Therefore, the article should be read by everyone who wants his own website. You will learn how and what to talk about with the developer of your web resource.
For several days now, the main topic of discussion among Internet marketers around the world is Google's announcement of a new search technology BERT (Bidirectional Encoder Representations from Transformers) successful launch.
Nowadays we have a wonderful era of consumption. We shop every day and increasingly shop online. From water to household appliances, from food to real estate, from kitchen utensils to cars, everything is available online. The number of proposals that haunt us everywhere, every minute of life, rolls over. But the more offers, the more we are demanding for the service.
Site usability means "usefulness of use and the ability to be used." When they say “website usability”, it is primarily about the convenience and simplicity of the interface.
Scott McLeod wrote an article about landing pages, and we translated it for our audience. Here, we would introduce you to the main things mentioned in the original article. Don’t forget to check it out for more detail.
There is a beautiful and modern site, but there are no sales. Why? The question is sick, especially for company owners. Because, having spent money on an exclusive website design, they are waiting to get success right now - just to have time to sort out orders.