SEO Services
No magic - just our painstaking joint work on the site
AI-driven promotion for a psychology center: an 11x increase in sales in one quarter
Over the past few years, artificial intelligence has fundamentally reshaped how people search for information, products and services online. To find answers or get recommendations, more and more users are turning not just to Google, but to ChatGPT, Gemini and other AI platforms as well. That said, simply having an online presence isn't enough to attract new clients anymore. You need a quality website, expert content and SEO. A comprehensive approach helped our client, a Cognitive Behavioral Therapy center, boost its visibility in both search engines and AI services, reach a new audience, and increase sales elevenfold in just three months.
The CBT Center: psychological counseling and therapy for adults, teens and families
The Center for Cognitive Behavioral Therapy is a specialized psychology practice in Kyiv offering psychologist and psychotherapist services grounded in evidence-based methods. Its core areas of work include CBT, schema therapy, ACT, DBT, mindfulness-based therapy, emotionally focused therapy and coaching. The main office is in Kyiv, and specialists work remotely with patients from other regions of Ukraine.
When the client came to Sprava Agency in November 2025, the project already had strong expertise behind it. That said, the psychology center's online presence wasn't reaching its full potential. To support further business scaling, we decided to refresh the design, improve the site structure, and focus on SEO along with optimization for AI systems and generative search services.
What the partnership with the CBT center involved
A key strategic step in the project's development was refreshing its visual identity. It was important to us to create a modern, professional image for the psychology center, one that also felt trustworthy and matched what the target audience expects.
Once the updated concept was approved in late February 2026, we were able to fully launch the planned development tracks: the website redesign, SEO, and promotion within AI systems.
Systematic content marketing work played a major role in reaching the desired results. We focused on producing quality expert content that genuinely addressed what potential clients were searching for at different stages of their decision-making process.
Publishing articles on the site covering mental health topics, therapy methods and practical guidance let us reach a wider range of search queries, attract a new target audience, and significantly grow the site's organic visibility. Beyond improving SEO metrics, this expert content also helped potential clients better understand their own needs before ever booking a consultation, and built trust in the center's specialists.
Quality content started getting picked up by AI systems as a source of information, which drove growth in referrals from ChatGPT, Gemini and other AI platforms. Content marketing became one of the project's main growth drivers, working simultaneously to bring in traffic, build brand awareness, and increase the number of inquiries.
The results achieved
From March through June 25, 2026, ChatGPT became the largest source of AI traffic to the site, delivering:
- over 87% of all AI-driven visits;
- 91% of the conversions recorded during the reporting period;
- a 155.6% increase in sessions, and a 196.1% increase in sessions with engagement.
This points to growing brand visibility in AI search, and to strong audience quality at the same time. The engagement rate came in at 66.96%, with average engagement time exceeding 1 minute per session.
The site also began picking up additional traffic from other AI systems, including Gemini, confirming that the content and site structure had successfully adapted to these new search and AI recommendation formats. The main business outcome of this comprehensive promotion effort was an elevenfold increase in sales over the quarter.
