Google promotion case study for Dr. Solomiia Puchkova: +73% patient inquiries in 1.5 years

Dr. Solomiia Puchkova treats both adult and pediatric patients in Lviv, offering a wide range of medical services, including:

• ENT and audiology consultations;
• diagnosis and treatment of ENT conditions:
• hearing tests;
• sinus, tonsil and ear canal irrigation, earwax removal;
• removal of foreign objects from the ENT area;
• individual selection, sale, fitting and servicing of hearing aids.

When the client came to Sprava Agency, the site was bringing in almost no new patients. It wasn't optimized for search queries or built around the target audience's needs, and it contained very little content. On top of that, the Google Business Profile hadn't been optimized either. Patients were booking appointments mainly through personal recommendations, which made attendance at the doctor's office unpredictable.

Dr. Puchkova's goal was to rank the site among Google's top results for key search terms among users in Lviv, increase bookings made through the site, and build trust in her as a medical expert.

We built the promotion strategy around local marketing and took the following steps:

1. Audited the site and put together recommendations for fixing technical issues and improving speed.
2. Built out the keyword set and clustered it by service and search intent.
3. Collected high-volume search terms as well as queries with strong commercial intent, such as "audiologist Lviv appointment," "hearing test Lviv adults," and "private ENT consultation Lviv."
4. Reworked the site structure, adding separate landing pages for each service instead of one general page (for example, "Complete Hearing Assessment," "Hearing Aid Fitting"), plus dedicated pages for treatment-related queries (for example, "Nosebleed Treatment," "Chronic Tonsillitis Treatment").
5. Audited the site's existing content and built a content plan. Optimized existing pages by refining the copy around target queries, filling in meta tags, headings and image alt attributes. Added an XML sitemap to improve indexing and carried out internal linking.
6. Reviewed the site's usability and compiled a list of recommendations for making it easier for the target audience to use.

• adjusting the profile name to match search queries;
• rewriting the business description around core services and location;
• adding current photos of the doctor, the office and the equipment;
• listing the full range of services with descriptions for each.

This case confirms that local SEO remains one of the most effective tools for attracting patients to private doctors and medical centers. Comprehensive work across the site, Google Business Profile, content and technical optimization doesn't just improve search rankings - it also increases the number of people walking through the doctor's door.

Want your medical practice to get more targeted inquiries from Google search? Sprava Agency can help you build and execute an effective SEO strategy. Get in touch, and let's discuss your project and find the growth opportunities for your business.