At the beginning of the year, it is customary to sum up and make plans/ But 2020 has shown that all our plans and strategies should now be built in a constantly changing coordinate system. Most likely 2021 will continue this trend, and most importantly, in my opinion, we should adopt the point that there will be no more permanent conditions. Now our permanence will be changings.
We will have a new tradition: at the end of each year, carefully reread what we have written so important and necessary and determine the winning articles.
Since the beginning of autumn, many seo-specialists, noticing significant changes in the search results or on their projects, each time assumed that this was the next Google update.
Briefly about what SEO should be like in 2021, as well as which of the predicted trends in 2020 had the most weight and how this affected the traffic of our projects with examples.
We have adapted and updated Timothy Johnson's article on choosing an attribution model. Since the publication of the article, there have been 7 attribution models, but the author described the principle of choosing very correctly.
We often tell in our blog how we bring to the site a potential audience from scratch in a short period of time who are looking for this particular product or service (here for example, or in an article about pure SEO). But there are situations when users come to the site, and the numbers are quite impressive. And there are no sales.
July 2019. Google Dance Singapore Conference. It was on this day that a new type of structured data shchema.org -FAQPage was officially presented to the Internet community.
In June 2020, Britney Muller from MOZ made a material about the search intent: what is this, how many types of a search intent you can find and use, and gave the readers a checklist for SERP analysis. We have translated the material for our readers, and below, we would like you to get acquainted with the main points.
Business is about money. And services for business are about money counting. No one wants to overpay, especially for a service without immediate and apparent result. But how do you understand what to expect and what money needs to be paid? What form of payment to choose? How to choose a contractor who can offer a specific service for your website and business?
Do you know how advertising works? How to choose a good, reliable and efficient agency? What questions should be asked when choosing? How to go through the process of creating an AC and what should be taken into account?
Everything seems to be fine: we have reached the coveted top, the site is well optimized for queries and is on the first page of search results... But with attendance, everything is not so rosy. What to do?
Of course, every marketer should consider more than organic traffic when analyzing success rates. But you cannot implement a successful content marketing strategy without using SEO techniques.
If you want to sell a lot, then take care of the reader on every website page - both on the main and category pages, in product cards, in the section on delivery and payment, on the page of guarantees, promotions, FAQ, on the blog.
The marketer in the project must play an active role at all stages of work with contextual advertising. Not only approve the strategy and the semantics of ads proposed by the contextual advertising specialist, but also participate in increasing the financial gain.
Optimization is a word that only the lazy did not use now. But this is not only about SEO, but about areas of life and activity.
The business was the first to optimize its costs. Of the often applicable, but not always popular, areas of optimization.
Some people have a strong bias against multilingual sites. They say it’s difficult and expensive; the prospects are uncertain. We researched several advertising campaigns and keywords that users follow. We advise customers not to forget about the Ukrainian website version. Why?