Website Redesign for Koton-Style Functional Gear Online Store

Case

Ukraine

E-commerce

2024

Our focus throughout the project

The primary goals of the website redesign for Koton-Style, a functional gear and equipment online store, were to create a modern, user-friendly, and highly effective digital platform. The design overhaul aimed to attract new customers while improving the overall user experience.

A key objective was the visual redesign, delivering a contemporary and aesthetically appealing look that aligns with the brand’s identity. Addressing technical issues caused by a lack of prior maintenance was also critical, ensuring the website operates reliably and smoothly.

Improving usability was another major goal, including optimizing site navigation and structure so users can easily find the products they need. Updating content played a significant role as well, ensuring product information meets modern standards and the expectations of today’s customers.

Main page.

Metric	Mar 1 – Apr 30, 2024 (Pre-Redesign)	May 1 – Jun 30, 2024 (Post-Redesign)	Growth
User Engagement	14 281	26 409	+84,92%
Website Conversions	220	585	+165%
Avg. Engagement Time per Active User	56.3 sec	1 min 12 sec	+27,96%

Relevance and Conversion Growth: The Key to Success

Updating your website design is crucial to staying relevant in today’s fast-paced market. A modern, intuitive interface not only enhances the user experience but also drives conversions. As demonstrated by the results, an effective redesign can significantly boost user engagement and sales. Investing in a website redesign is ultimately an investment in the future growth and success of your business.

We care about improving your sales :)

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