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Promoting Best School Preparatory Courses: Growth in Organic Traffic, Advertising Leads, and AI Recommendations
Effective promotion of educational services today is difficult to imagine without AI tools and various audience acquisition channels. However, the fundamental principles remain unchanged: website quality, optimization, and the ability to engage users who are ready to submit an inquiry still play a crucial role.
To promote Best School’s preparatory courses, the Sprava Agency team implemented a comprehensive marketing strategy. Within a year, we significantly increased organic traffic, lead generation, and engagement metrics. Here is what we did and the results we achieved.
Best School: Preparation for Admission to Czech Universities with Ongoing Student Support
Our client is an educational organization specializing in preparing international students for admission to Czech universities, colleges, and secondary schools. Best School offers:
- one-year and six-month Czech and English language courses;
- preparation in specialized academic subjects;
- language camps;
- educational tours.
With its office in Prague, the company assists international applicants with document preparation and submission to educational institutions, while also providing ongoing student support throughout the process.
Client Challenges and Project Goals
Before partnering with Sprava Agency, the client’s website promotion was managed by another team. Best School’s sales department received a high volume of inquiries, but most were not qualified leads and did not convert into enrollments. As a result, the client decided to change agencies and approached us.
We focused on a comprehensive strategy that leveraged all major performance marketing channels, including SEO, Google Ads, and Meta Ads. Our primary objective was to align these channels and create a stable flow of enrollments.
What We Did
Our collaboration with Best School began in April 2025. During the first few months, we conducted a detailed analysis and developed a growth strategy for the project. Since the student application season was already underway, our team quickly launched Meta Ads campaigns. We created new banner designs with multiple creative concepts for testing and identifying the most effective options.
At the same time, we worked on Google Ads and SEO. Within Google Ads, we revised the advertising strategy and launched Performance Max campaigns to expand reach and increase the number of inquiries.
As part of our SEO efforts, we:
- fixed technical website issues;
- updated the site structure;
- developed and implemented internal optimization tasks;
- acquired backlinks according to the approved anchor list;
- provided recommendations and worked on improving website usability.
To improve visibility in search engines and AI-powered platforms, we developed content plans, produced industry-specific content, and created new pages. Topics were selected based on priority services and the websites most frequently referenced in AI search results.
Results of the Best School Promotion Campaign
Updated ad creatives and new audience settings for targeted advertising helped improve lead quality by 44.7%.
Before our cooperation began, the website ranked between positions 55 and 60 for most key search terms, and for some queries it did not even appear in the top 100 results. Over the last eight months, we have seen consistent positive growth. In particular, there were improvements in engagement metrics, as well as increases in:
- organic search visitors;
- sessions;
- conversions.
Compared to the same period the previous year, organic traffic increased by 14% over the last six months. The website’s average ranking position also improved significantly over the past year, moving from approximately 33rd place to 22nd place.
