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Meta Ads for Villa Ozera hotel: 2.5x more inquiries in 3 months, with cost held steady despite rising competition
Meta Ads is one of the most effective tools for attracting guests to hotels and countryside resorts. That said, even campaigns already generating inquiries can often be made significantly more effective. In this case study, we share how a refreshed strategy, creative testing and smart scaling helped substantially increase the number of leads for Villa Ozera, without a meaningful rise in cost per lead.
Villa Ozera: a hotel for family and romantic getaways
This countryside mini-hotel is located in the village of Yelyzavetivka, about 40 km from Dnipro, near the Blakytni Ozera (Blue Lakes). Villa Ozera offers a peaceful, nature-focused escape, with 7 rooms, indoor and outdoor pools, a sauna, a gazebo, and its own enclosed grounds.
Goals of the partnership
Before working with us, the client had already been running Meta Ads with a different agency but wanted to make the advertising more effective and reach a broader audience.
The project's main goals were:
- increasing the number of qualified inquiries;
- boosting ad performance by holding or lowering the cost per inquiry;
- scaling the ads even as seasonal demand drove up auction costs.
For the client, it was important to have a partner who shared their vision for the hotel's positioning and stayed actively involved in its growth.
What we did on the project
Sprava Agency's specialists:
- audited the previous ad campaigns;
- refreshed the advertising strategy;
- tested different offers, calls to action, visuals and ad formats;
- included the starting room rate directly in the ad creatives to pre-qualify the audience;
- optimized campaigns based on the data collected;
- gradually scaled the ad budget while monitoring performance at every stage.
Throughout the process, we regularly reviewed results and turned off the weakest-performing ad sets.
The results achieved
From May 12 through July 16, we managed to:
- increase inquiries by 2.5x. Conversations with potential guests grew from 210 to 524.
- avoid a significant rise in cost per lead despite a 2.6x increase in ad budget and a 27% jump in average cost per 1,000 impressions (CPM). Even with the seasonal spike in ad auction prices, cost per inquiry only edged up slightly +4,7%.
- boost CTR by 21%, climbing from 3.89% to 4.71% initially, then to 5.58% by July. This shows the new creatives resonated far more strongly with the target audience.
The best-performing ad across the entire campaign combined:
- a special offer for military personnel, who make up a significant share of the audience in the Dnipropetrovsk region;
- the starting room rate stated clearly;
- a straightforward "Book Now" call to action.
This particular creative brought cost per lead down to a record-low level.
