SEO and Google Ads for a Canadian moving company: 48% more leads in one year

Based in Calgary, this moving company specializes in residential and commercial relocations. The client has been in business since 2016, offering local, intercity and interprovincial moving services across Alberta, British Columbia and Saskatchewan. Beyond hauling and transporting belongings, Best Moves also provides related services such as packing, furniture disassembly and reassembly at the new location, and short- and long-term storage.

To get there, we planned to:

• grow leads from organic and paid search to 300 a month during the off-peak season (November through March) and to 400-500 a month during peak season (April through October);
• expand the company's reach into new cities and regions;
• improve site visibility for commercial search queries related to local and intercity moves;
• increase the share of organic traffic and reduce reliance on paid channels over the long term;;
• optimize Google Ads campaigns to increase conversions while lowering target cost per lead.

On top of that, the goal was to build brand recognition in the moving services market and attract new customers through AI-powered search.

Over the course of a year, we rolled out a comprehensive SEO strategy across several fronts..

• Technical site optimization. We ran a full SEO audit and fixed the technical issues holding back indexing and rankings, while also improving page load speed. We refined the site structure, internal linking and navigation.
• Expanding the site structure. We built and optimized new landing pages for target cities and moving routes, including Vancouver and Nanaimo. We created dedicated pages to showcase local moves, intercity moves, office relocations, packing and other services, and expanded the keyword coverage to capture more commercial search queries.
• Content optimization. We wrote and published optimized copy for priority and newly created pages, and optimized meta tags and headings. We also worked on the blog and general informational content.
• Strengthening the company's presence in local Google search. We optimized pages for location-based queries covering Calgary, Vancouver, Nanaimo and other priority regions, and worked on improving local ranking factors and building brand trust.
• Off-page optimization. We grew a high-quality backlink profile for the site and boosted domain authority.

Every month, we tracked rankings, traffic and conversion trends, identified new growth opportunities, scaled the most effective directions, and adjusted the SEO strategy to account for market seasonality and Google algorithm changes.

Over the course of a year, comprehensive promotion not only hit the targeted KPIs but exceeded the lead generation plan in Calgary, the company's core region.

Compared to the same period the previous year, the number of leads grew substantially:

• In June 2025, according to the client's data, the number of leads increased by 48.1% compared to June 2024.
• In July, leads increased by 48.3% compared to July 2024.

As a result, we exceeded our peak-season targets and established a strong foundation for achieving even more ambitious goals. SEO and Google Ads became reliable, steady channels for bringing in new customers.

Through a comprehensive approach, the Sprava Agency team helped Best Moves significantly increase inquiries in its core region, strengthen its organic search presence, solidify its brand's position in search, and build a foundation for further business growth. If you'd also like to consistently get more qualified inquiries from Google, Sprava Agency's specialists will build a promotion strategy tailored to your niche, region and business goals.