Nearly doubled traffic - case study on SEO promotion for an orthopedic traumatologist's website

Case

Alekseev

Ukraine

Healthcare

2021

SEO, as a digital marketing tool, works for the long term and has unlimited potential. Even if a website is optimized for search queries, has a logical structure and user-friendly features, ranks high on Google, and generates orders, it is essential to continue SEO efforts.

Continuous work on SEO, text, and visual content helps expand the target audience reach and generate even more orders from search. The case study by Sprava Agency proves that expanding the semantic core, updating content, and seemingly minor improvements can elevate a project to a new level.

Dr. Nikolay Alekseev treats patients at the War Veterans Hospital in Mykolaiv.

diagnostics;
hip and knee joint replacements;
arthroscopic surgeries;
osteosynthesis;
treatment of fractures, meniscus injuries, arthritis, osteoporosis, coxarthrosis, and other musculoskeletal disorders.

Treatment is carried out using both surgical and conservative methods. Dr. Nikolay Alekseev receives patients from all over Ukraine, periodically undergoes training in the USA and European countries, participates in seminars and scientific conferences, and implements advanced developments. His skills and qualifications are confirmed by numerous certificates.

The client, with whom we have been regularly collaborating for over 5 years, approached us with a request to promote the website artrohelp.com.ua in May 2023. The main goals of the collaboration were to rank at the top for queries related to joint replacements and to receive as many requests as possible from clients not only from Mykolaiv but also from nearby regions: Odessa, Kherson, and Kropyvnytskyi.

Before starting the work, we reviewed the core for relevance, added new queries, and aimed to gather as much semantics as possible.

Improved the service landing pages — designed layouts, updated photos, and optimized the content;
Created a content plan and started writing new materials for the informational blog.

Let's compare how the website looked initially and after the improvements.

New Version of the "Knee Joint Replacement" Page.

Compared to the previous version, the new service description is more informative and caters to a broader audience. The page details the process for working with patients from other cities who are willing to come to Mykolaiv for treatment. Including reviews and copies of certificates increases trust in the doctor, while additional application forms encourage users to schedule a consultation or ask questions via Viber as soon as possible.

The design and functionality improvements, as well as the implementation of a new content strategy, have significantly increased traffic to the website. From the beginning of January to mid-March, this indicator increased by 80%.

02 та 03

As of March 1, 2024, 99% of priority queries were in the TOP-10.

04 & 05

According to analytics, the most visited pages are the service pages, where users can easily find the information they need to make a decision. This means the website is fully meeting its objectives.

Project Manager
Sprava Agency

While working on the project, we didn't encounter any issues because we have been working on this project for over 5 years, thoroughly studied the website, and clearly understand the tasks at hand. Additionally, our specialists are well-versed in medical topics and have experience in promoting in this niche. The client receives new applications from the site daily, and we are pleased with the results.

SEO Specialist
Sprava Agency

The main focus of the project was on high-quality content that thoroughly describes the services the doctor provides. When filling the pages, it was important to detail what diseases the orthopedic traumatologist treats, what surgeries he performs, and how, where, and under what conditions this occurs. This information is necessary to attract and engage the audience. The convenience of the website and the structure of the landing pages are equally important for attracting target clients.

The doctor's high expertise and the proper presentation of information have allowed us to achieve top positions for target queries and ensure interaction with potential patients. This has positively influenced the website's rating by both users and Google.

Such results were achieved largely due to the meticulous work on the website content over the long period of collaboration.

Our agency's experience in promoting artrohelp.com.ua confirms that there is always room for improvement, especially when it comes to developing a web resource. Expanding the semantic core, refining content, design, and usability helps to quickly increase traffic and the number of orders. If you have a working web project and do not want to rest on your laurels, contact Sprava Agency.

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