Promoting a block-container manufacturer: reaching #1 in search in 6 months

The company operates throughout Ukraine and maintains a headquarters in Kyiv, along with a demonstration site and sales office located in the Kyiv metropolitan area. Bulava provides a complete service cycle, including manufacturing, customization, delivery, installation, and utility connections.

Its primary customers are construction companies and businesses that require fast and efficient temporary building solutions.

Customers can:

• purchase ready-made structures;
• order standard or custom-designed projects;
• rent modular containers;
• rent portable site offices.

The company has been operating for more than 15 years and offers:

• more than 500 ready-to-use solutions;
• over 4,000 available project designs;
• more than 300 containers currently in rental service.

The primary objective was to increase the percentage of sales generated from organic search traffic, particularly for new products in the economy, mid-range, and premium segments.

By months 8-10 of the project, we established a goal of ranking at least 40% of target keywords within the top search positions.

In addition, we planned to increase organic traffic and order volume across the company’s key business categories.

Sales

• Portable site offices and construction trailers;
• Modular container units;
• Shipping containers;
• Fabric structures and industrial shelters.

Rentals in Kyiv and Kyiv Region

• Portable site offices and construction trailers;
• Shipping containers;
• Modular container units.

The SEO strategy included:

• technical SEO improvements, including page speed optimization and correction of technical issues preventing higher rankings;
• enhancement of product pages with additional content blocks;
• creation of six new product categories, including:
• Workshops;
• Barracks;
• Side-Opening Shipping Containers;
• Dining Facilities;
• re-optimization of pages that experienced ranking declines.

For PPC campaigns, we tested multiple advertising formats and campaign types to identify the most effective combinations.

The website lagged behind competitors in traffic volume and ranked second in overall market visibility.

Results After Six Months of SEO:

• Organic search traffic increased by 2.5 times, growing from 26,356 to 64,942 visits.
• The website began receiving twice as much organic traffic as competing websites.
• The overall value of organic traffic increased significantly.
• The website captured a substantial share of competitor traffic and moved from second place (September 2025) to first place (March 2026) within its market segment.

PPC Performance: PPC growth was less dramatic because most campaigns ran during the off-season, when market demand naturally declines.

• organic traffic increased by 90%;
• traffic from paid advertising campaigns increased by 40%.

Through active content development, creation of new relevant landing pages, and improvements to the existing website structure, we also increased the average time users spent on the website.

Improved behavioral metrics – including session duration – signal to search engines that a website is useful, user-friendly, and relevant to search intent. As a result, search engines are more likely to reward such websites with higher rankings.

In just six months, the Sprava Agency team more than doubled the traffic to the Bulava LLC website, achieved first-place visibility within its competitive landscape, improved user engagement metrics, and captured a portion of market share from competing businesses.

These results were largely driven by:

• systematic page optimization;
• expansion of the website structure;
• strategic work with commercial-intent search queries.

Our approach is designed not only to increase traffic but also to convert that traffic into sales.

We can identify growth opportunities for your business as well and unlock your website’s full potential through SEO and PPC.