Why You Should SEO-Optimize Your Website, Even If Organic Traffic Isn't Your Goal

“There are many tools. In addition to technical characteristics, SEO specialists take into account the comfort of work. As for how we work: among the most frequently used are Google tips (they give an understanding of the picture of trends, because they are formed based on demand now); block “similar queries” and “together with … often searched”. 

If we talk about longer-term and permanent trends - Google Keyword Planner, Google Trends. Also, do not ignore the monitoring of competitors - vital topics, failures, and why (this can be a good topic for an article on the intent of the audience), comments on publications from the target audience. The more discussed the issue, the article can be more clickable.”

“Search engines, based on user experience, are better at ranking content that reveals topic in as much detail as possible. Thus, the user is allowed to find answers to all questions in one place without returning to the search for clarifying queries. You need to understand that not every topic (service, product, or newsbreak) allows you to reveal it in one article, so that you can tell about everything, and the user has read it to the end. For this purpose, it is necessary to cluster queries. But it is crucial to consider that Google does not like too large splits, as well as combining different intents on one page. 

Example: 

• Main Page – Wheat Seeds 
• Related – Winter Wheat Seeds and Spring 

Wheat Seeds Both the main and related ones reveal one topic for an ordinary person. But if you look at this direction from the target audience side, these are different types of seeds. Thoselooking for winter varieties are not interested in spring varieties and vice versa. Such clustering allows you to reach a wider audience, while offering it exactly the content, the page that it is looking for, which means satisfying the intent, which increases the overall conversion of the page, site”.

 “The main task for the specialists of SPRAVA is to earn money for our customers' websites. First, we focus on the commercial component: the maximum presentation of service/product pages on the site, revealing all the available clusters to potential buyers. Then we start collecting traffic through the blog. His task is to talk about pain, about what is relevant for the target audience and tell (directly or in passing) how the product/service of our customer can solve their problem. 

During such work, it is crucial to monitor the effectiveness of such actions (how involved the audience is, whether they return, whether they read to the end, whether they navigate the site from such an article) and constantly improve them. Do not be afraid to make mistakes, try and change landmarks as quickly as possible (as far as it is possible in SEO). 

For SEO and sales, competent linking plays an important role. For example, if we have a page on the topic “How do I know if I have problems with kidneys?”, and the link leads to the page “Ultrasound of the vessels of the head”, then the click-through rate of such a link will be extremely low. 

The texts on the blog should be given as much attention as the main landing pages.”

 “For example, I want to show how, from one commercial request, two directions can be distinguished for expanding content on the site by attracting two types of traffic: 

• commercial; 
• informational. 

There is a basic query - sunflower/sunflower seeds 

Queries that reveal the commercial component: 

• pioneer sunflower seeds 
• syngenta sunflower seeds 
• sunflower seeds under granstar 
• sunflower seeds for eurolighting 
• and the like. 

And this query has information “tails” that help to collect traffic that is no less attractive for sales: 

• how to grow sunflower seeds 
• how to plant sunflower seeds 
• sunflower seeds for the south of Ukraine 
• sunflower seeds for broilers 
• sunflower seeds for chickens 
• and others. 

This allows you to collect an audience that is ready to buy and +/- understands what they want. And helps to engage an audience who has a problem (in the SEO world, this is called intent) and is looking for an option how to solve it. But we predict that her next step will be the same desire as the audience of commercial inquiries - a purchase.