What's a content analysis & how do you conduct one?
Step 1. Choose the main types of pages on the site
The most important pages on your website:
- categories / subcategories of goods/services;
- product page;
- blog page;
- about page;
- search results page;
- payment page;
- custom 404 page;
- and others.
Copy yourself the template page with the analysis.
Step 2. Analyze the homepage, categories/subcategories of goods/services pages
We are moving according to plan:
- Text size (how many words is 1000 characters without spaces), what is described, how do you analyze content in a trend analysis.
- Does the page have headings H1-H6.
- How is the text structured and readable, whether there are bulleted and numbered lists, whether main points highlighted in separate blocks.
- Whether the text contains images, tables, and video content.
- How accurate are the occurrences of keywords on the page, is it spammy, what additional words are used.
Step 3. Analyzing product landing pages
- How accurate and detailed are the technical characteristics of the goods.
- Is the price available for viewing, how competitive is it in the niche.
- Is there an informational description of the product, how many characters does it take.
- Are there blocks “Similar products”, “Buy with this product”, payment and delivery block.
- Are product photos enough to make a purchase decision, is there a video about the product.
- Is it possible to leave comments on the page.
- There should be no spam on the product page.
Step 4. We analyze the competitor's blog pages according to the following parameters
- How often and to what extent new content is published, how high quality it is.
- What is the volume of the text of each article, is there graphic and video content.
- How many characters without spaces are in a text.
- What topics does the blog contain.
- Does this blog bring traffic to a competitor and what kind.
Step 5. Filling pages on the site (how to buy, payment, delivery, warranty, etc.)
- How well each page is filled with information.
- What is the way of presenting the information.
Each shipping method is illustrated. Important points are highlighted:
Just text, inexpressive and obscure
After analyzing all these five areas, you can conclude how you can supplement the texts on your site.
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