Previous website was developed by the client himself, it wasn’t prepared for SEO and had limited functionality (complex and incomprehensible structure, too simple landing pages, old design, adaptation bugs). We started from complex audit. It's important to figure out from the start what is needed to build the correct structure, analyze the competitors and niche itself, and make sure we have all the needed tools incorporated into the website for successful SEO. Also, the goal was to improve UX, that’s why not only the attractive design was important but also the usability.
After the project was finished, we got renewed website with all the needed tools for further SEO. Because of the audit that was done before the start, we received the comprehensive structure with all the needed landing pages.