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Improving your website's visibility in AI responses

AI-powered search and generative responses (SGE) have radically changed the rules of SEO. It's not enough for a business to simply be visible in Google results — it needs to get into AI recommendations, to appear in generated answer blocks and suggestions. That's why GEO promotion (Generative Engine Optimization) is becoming a key tool for a confident brand presence in the new era of search.

20+ years in SEO
2500+ projects
growth in AI traffic
Check your website's visibility in AI
Free audit · response within 1 day
[[form:ai_audith]]
32 companies ordered an audit this month
G Example of AI results · Gemini
User query
«SEO agency for a medical clinic Kyiv»
Gemini's response
Among the verified agencies, one stands out
Sprava Agency — specializes in the medical
niche, confirmed by reviews and publications...
Official Google Partner
5.0 rating on Clutch
TOP-100 Digital Agencies of Ukraine
Transparent analytics every month
Proprietary GEO methodology
20+ years in digital
More traffic
GEO promotion attracts more traffic. AI recommendations bring in new clients on top of your regular organic traffic
Brand trust
Builds trust in your brand. Appearing in AI answers is like a recommendation from a “smart” source
Higher conversion
Improves conversion. Audiences from AI search arrive “warmed up” and choose you consciously. Average conversion of AI traffic is 20%, because they already know you
New standard
The new baseline standard for promotion. AI search promotion isn't a trend — it's the new norm of optimization
AI systems we work with
GEO optimization for all leading AI platforms

We optimize for all leading AI platforms. This work is done to meet the requirements of every system your clients use. GEO optimization lets your brand confidently appear exactly where clients are searching for solutions today.

Google AI
ChatGPT
Gemini
Perplexity
Claude
Real results
Clients we've already brought into AI results

Concrete numbers. No vague talk.

Without AI promotion
The site is in Google's TOP-10, but absent from AI responses
Traffic is falling: AI Overview intercepts clicks without visits to the site
Competitors appear in ChatGPT and Gemini recommendations — you don't
No understanding of how many clients come from the AI channel
After SEO + AI from Sprava
The brand appears in AI responses from ChatGPT, Gemini, Google AI
LLM traffic is measured in GA4 — clear numbers every month
More leads from the new channel + recovery of organic traffic
Brand authority grows: AI recommends you as an expert in your niche
Psychotherapy · Kyiv
A psychological center turned AI traffic into a flow of inquiries
Before: not a single inquiry from AI channels
5,8% — conversion of AI traffic into inquiries
Education · Admission to Czechia
AI search brings in applicants ready to enroll
Before: AI wasn't an acquisition channel
21% — conversion of AI traffic into inquiries
E-commerce · Houseplants
AI became a full-fledged sales channel for plants
Before: AI brought almost no traffic
+480% — sessions from AI over six months of cooperation
E-commerce · Plants · Germany
AI scaled online plant sales in the German market
Before: weak presence in AI responses
+62% — sessions from AI over six months of cooperation
Marketing consulting · B2B
The agency gets clients from 5 AI platforms at once
Before: AI wasn't used as a channel
61% — of the agency's AI traffic comes from ChatGPT
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Tell us about your project — we'll show you what's realistically achievable in your niche

[[form:ai_results]]
What is optimization for AI search
Generative Engine Optimization (GEO)
We perform AI optimization of your site for all leading AI platforms. This work is done to meet the requirements of every system your clients use.
40% of queries receive an AI answer with no click to a site
higher conversion into leads from AI search compared to organic
+180% growth in queries through ChatGPT, Gemini and Google AI over the year
Classic SEO

Optimization for Google's algorithms. Focus on keywords and links.

  • Focus on keywords and links
  • Result — position in the SERP
  • Metric — clicks and organic traffic
SEO + GEO: packageNew standard

Comprehensive optimization: technical foundation, AI-ready content, geo-visibility, and structured data.

  • Brand featured in AI recommendations from Gemini, ChatGPT
  • Site fully understandable to AI models
  • Measurable LLM traffic in GA4
What AI optimization gives your business
Website optimization for AI search aims to
Correctly present the business

In generative answers and recommendations.

 
Relevant content for algorithms

For LLM models like Gemini, ChatGPT, and others.

 
Structured data

Preparing the site to work with microdata markup.

 
Strengthen expertise

Through content that AI can easily interpret.

 
This is comprehensive work that combines classic SEO with new principles of promotion in AI systems. Proper website optimization for AI search becomes the decisive factor in whether a client sees you in an AI response.
Local promotion
Local queries in AI search

They are often shaped based on actual business activity, reviews, mentions, and structured data. If your business is local, AI search becomes a powerful channel for attracting target clients.

Correct display in geo-results

Appearing in local AI recommendations

Content matching expectations

[[form:ai_check]]
«dental clinic with good reviews nearby»
AI recommends
Your brand
4.9|Shevchenka St. 12 · 0.6 km
Frequently mentioned in AI responses as a reliable clinic

Competitor A

4.2|Velyka St. 34 · 1.2 km

Competitor B

3.8|Myru Ave. 7 · 2.1 km

Competitor C

3.8|Myru Ave. 7 · 2.1 km
KEY AREAS
Key areas of SEO + AI optimization from Sprava Agency
⚙️
Technical preparation of the site for AI bot crawling

A fast, error-free site that's clear to machines — a better chance of appearing in an AI answer

✍️
Creating content for AI and generative results

Materials that match intent, E-E-A-T, and the format of LLM responses

📍
GEO optimization

Visibility in local AI queries: reviews, geo-data, structured presence in the region

📊
AI results analytics

Proprietary methodology for monitoring brand presence in ChatGPT, Gemini, Google AI, Claude

What's included in the SEO + GEO service
Basic SEO
Technical foundation and content
Fixing technical errors

Removing duplicates, opening quality pages for indexing and closing low-quality ones.

Optimization for queries

Semantics, headings, meta tags, internal linking.

E-E-A-T content audit

Checking experience, expertise, authoritativeness, and trust.

Working through trust factors

Building a USP, publishing legal information, demonstrating values.

AI optimization of the site
GEO and LLM visibility
Informational-commercial intent

Expanding pages to answer specific intent that demonstrates expertise.

Brand work

Developing a strategy to increase the number of company mentions on target resources.

AI response analysis

Analysis of brands recommended by different systems and an action plan for working with the site.

Transparency guarantee

Before starting — an honest assessment: what's realistically achievable in your niche and within what timeframe. If we're confident, we set goals and work until they're achieved.