SEO + AI Promotion

AI-powered search and generative responses (SGE) have radically changed the rules of SEO. It's not enough for a business to simply be visible in Google results — it needs to get into AI recommendations, to appear in generated answer blocks and suggestions. That's why GEO promotion (Generative Engine Optimization) is becoming a key tool for a confident brand presence in the new era of search.

20+ years in SEO

2500+ projects

3× growth in AI traffic

Free audit · response within 1 day

32 companies ordered an audit this month

User query

Among the verified agencies, one stands out
Sprava Agency — specializes in the medical
niche, confirmed by reviews and publications...

sprava.ua med-portal.com.ua clutch.co

Official Google Partner

5.0 rating on Clutch

TOP-100 Digital Agencies of Ukraine

Transparent analytics every month

Proprietary GEO methodology

20+ years in digital

GEO promotion attracts more traffic. AI recommendations bring in new clients on top of your regular organic traffic

Builds trust in your brand. Appearing in AI answers is like a recommendation from a “smart” source

Improves conversion. Audiences from AI search arrive “warmed up” and choose you consciously. Average conversion of AI traffic is 20%, because they already know you

The new baseline standard for promotion. AI search promotion isn't a trend — it's the new norm of optimization

AI systems we work with

We optimize for all leading AI platforms. This work is done to meet the requirements of every system your clients use. GEO optimization lets your brand confidently appear exactly where clients are searching for solutions today.

Google AI

ChatGPT

Gemini

Perplexity

Claude

Real results

Concrete numbers. No vague talk.

The site is in Google's TOP-10, but absent from AI responses

Traffic is falling: AI Overview intercepts clicks without visits to the site

Competitors appear in ChatGPT and Gemini recommendations — you don't

No understanding of how many clients come from the AI channel

The brand appears in AI responses from ChatGPT, Gemini, Google AI

LLM traffic is measured in GA4 — clear numbers every month

More leads from the new channel + recovery of organic traffic

Brand authority grows: AI recommends you as an expert in your niche

Psychotherapy · Kyiv

Before: not a single inquiry from AI channels

5,8% — conversion of AI traffic into inquiries

Education · Admission to Czechia

Before: AI wasn't an acquisition channel

21% — conversion of AI traffic into inquiries

E-commerce · Houseplants

Before: AI brought almost no traffic

+480% — sessions from AI over six months of cooperation

E-commerce · Plants · Germany

Before: weak presence in AI responses

+62% — sessions from AI over six months of cooperation

Marketing consulting · B2B

Before: AI wasn't used as a channel

61% — of the agency's AI traffic comes from ChatGPT

All agency case studies

We are trusted by:

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Tell us about your project — we'll show you what's realistically achievable in your niche

What is optimization for AI search

We perform AI optimization of your site for all leading AI platforms. This work is done to meet the requirements of every system your clients use.

40% of queries receive an AI answer with no click to a site

3× higher conversion into leads from AI search compared to organic

+180% growth in queries through ChatGPT, Gemini and Google AI over the year

Optimization for Google's algorithms. Focus on keywords and links.

Focus on keywords and links
Result — position in the SERP
Metric — clicks and organic traffic

Comprehensive optimization: technical foundation, AI-ready content, geo-visibility, and structured data.

Brand featured in AI recommendations from Gemini, ChatGPT
Site fully understandable to AI models
Measurable LLM traffic in GA4

What AI optimization gives your business

In generative answers and recommendations.

For LLM models like Gemini, ChatGPT, and others.

Preparing the site to work with microdata markup.

Through content that AI can easily interpret.

This is comprehensive work that combines classic SEO with new principles of promotion in AI systems. Proper website optimization for AI search becomes the decisive factor in whether a client sees you in an AI response.

Local promotion

They are often shaped based on actual business activity, reviews, mentions, and structured data. If your business is local, AI search becomes a powerful channel for attracting target clients.

Correct display in geo-results

Appearing in local AI recommendations

Content matching expectations

KEY AREAS

⚙️

A fast, error-free site that's clear to machines — a better chance of appearing in an AI answer

✍️

Materials that match intent, E-E-A-T, and the format of LLM responses

📍

Visibility in local AI queries: reviews, geo-data, structured presence in the region

📊

Proprietary methodology for monitoring brand presence in ChatGPT, Gemini, Google AI, Claude

Removing duplicates, opening quality pages for indexing and closing low-quality ones.

Semantics, headings, meta tags, internal linking.

Checking experience, expertise, authoritativeness, and trust.

Building a USP, publishing legal information, demonstrating values.

Expanding pages to answer specific intent that demonstrates expertise.

Developing a strategy to increase the number of company mentions on target resources.

Analysis of brands recommended by different systems and an action plan for working with the site.

Before starting — an honest assessment: what's realistically achievable in your niche and within what timeframe. If we're confident, we set goals and work until they're achieved.

Analytics and control

We create reports on traffic and target user actions coming from LLMs in Google Analytics 4. Our specialists take measures to make the site meet the requirements of all AI search systems: ChatGPT, Gemini, Perplexity, Claude, and others.

a resource without technical errors, that works fast, and has a structure clear to both people and machines

A fully fleshed-out site that covers the sales-related topic in detail, along with related questions

A “living” brand with a public history, genuine reviews, and a real presence online

After this, AI optimization itself is carried out.

ChatGPT78%

Gemini85%

Perplexity62%

Claude55%

LLM traffic and conversions from AI systems in GA4

Dynamics of brand mentions in AI responses

Positions in geo-results and local AI queries

Comparison with competitors in AI recommendations

We don't sell empty promises. Before starting — an honest assessment of what's realistically achievable in your niche. If we're not confident in the result, we'll say so directly. If we are confident, we set goals and work until they're achieved.

Honest assessment before starting

Fixed scope of work in the contract

Step-by-step reporting

Transparent analytics

Why they choose us

We've seen every major Google update and know how to adapt.

SEO + AI as a single system, not scattered measures.

Monthly reporting with precise LLM traffic figures.

Continuous monitoring of changes in ChatGPT, Gemini, Perplexity.

A monitoring methodology that regular agencies don't have.

Testimonials

Real reviews from companies we already work with on AI promotion.

«Within a few months, organic traffic grew by 66%, and leads became noticeably higher quality. Thanks to this, we hit our best sales month ever — these are real, measurable results.»

«Our organic traffic doubled, and the number of inquiries increased noticeably. The team understands business needs well and always responds quickly — it's one of the best collaborations we've had.»

«Organic traffic grew by 50%, and user conversions by 30%. The team is flexible and always in touch with regular updates, so as a partner Sprava consistently exceeded our expectations.»

«The number of new clients grew by 200%, orders tripled, and target traffic doubled. The team is responsible, keeps clear deadlines, and stands out for strong communication and problem-solving.»

«Target traffic doubled, and we hold top positions for 60% of priority queries on Google. The team is always in touch and offers interesting solutions, so we're happy with the collaboration.»

«Thanks to campaign optimization, we grew revenue, and advertising started working noticeably more effectively. The team delivers on time and is always in touch — true professionals.»

All testimonials

Who it's for

Cosmetology, medicine, HoReCa, legal and construction services. AI search for local queries brings in clients who are ready to buy.

Online stores that want to get into AI Shopping or recover traffic after algorithm changes.

Being the first AI recommendation for niche B2B queries — the strongest positioning among decision-makers.

Due to algorithm changes and audiences shifting to AI search. We restore visibility and open up new channels.

Want better site visibility and leadership in their niche — in search today and tomorrow.

We'll run a free AI visibility audit of your site and show you specific growth points.

Order an audit

Promotion in AI search isn't a temporary trend — it's the new baseline standard for search optimization.

Work process

A step-by-step process from audit to measurable results in AI search.

Stage 1

We identify the search questions users ask AI tools

We analyze how competitors and your brand are represented in AI responses

We identify the topics AI is already forming recommendations around, and pinpoint growth points for promotion in AI systems

Stage 2

We create a list of target queries and topics related to your products or services

We identify the necessary sources, content types, and placement locations

We prepare a plan for placing and updating information in sources that AI takes into account

Stage 3

Removing technical obstacles to quality indexing: eliminating duplicates, opening quality pages, closing low-quality ones

We check the site's accessibility to AI bots and configure structured data and microdata markup

We ensure the resource's speed, mobile-friendliness, and technical excellence

Stage 4

Audit and refinement of informational-commercial intent: expanding existing pages, creating new ones for specific intent

Building brand trust: reviews, legal information, demonstrating values and public presence

Link and mention strategy: analysis of strong brands in the niche, placement on thematic and rating resources

Stage 5

Creating a report on traffic and target user actions coming from various AI systems in GA4

Regular monitoring of brand presence in responses from ChatGPT, Gemini, Perplexity, Claude, and others

Adjusting the strategy based on real data — monthly

Free

We'll run a free AI visibility audit of your site and show you specific growth points.

We work through every detail and don't operate on a conveyor-belt basis

How does AI promotion differ from regular SEO?

SEO is about ranking in Google's TOP. GEO is about your brand appearing in ChatGPT, Gemini, and Perplexity responses. These directions complement each other: strong SEO is the foundation for AI visibility. That's why we offer them as a single SEO+AI package.

How quickly can I expect the first results?

The first changes in the technical part and content are noticeable already in the first month. Visibility in AI systems starts growing in the 2nd–3rd month. A stable result with measurable LLM traffic — from 3–6 months depending on niche competitiveness.

How do you measure the effect of AI promotion?

We set up LLM traffic tracking in Google Analytics 4 — you see the exact number of visits from ChatGPT, Gemini, and other AI systems and their conversions. We also regularly check brand presence in AI responses and track the dynamics.

Is this suitable for small and local businesses?

Yes. For local businesses, AI promotion is especially relevant — local queries in AI search are shaped based on reviews, geo-data, and online presence. Small businesses can often outpace larger players specifically in local AI results.

What happens if the AI algorithms change again?

We build brand authority through quality content, external mentions, and technical excellence of the site. This is a foundation that remains valuable through any algorithm changes. We also constantly monitor changes and adapt the strategy.

Is AI promotion a trend or a permanent necessity?

AI search promotion isn't a temporary trend — it's the new baseline standard for search optimization. AI optimization is an important part of comprehensive promotion, working most effectively in synergy with SEO.

Improving your website's visibility in AI responses

How to check the effectiveness of AI promotion

Who AI promotion is for

How the work with GEO happens